Wildlife-friendly food requires a multi-stakeholder approach to deliver landscape-scale biodiversity conservation in the Satoyama landscape of Japan

The Panel Spatial Econometric Analysis for Development of Green Intensive Agriculture Based on Edge Computing and Internet of Things

To further promote the modernization of agriculture and the prosperity of green industry, the analyses are made on the intensive level of agriculture by using spatial econometric model under the Internet of Things (IoT), and the optimal defense strategy is adopted for edge network equipment to ensure the security of agricultural information. Initially, the present work introduces the related concepts of agricultural intensive development and analyzes the important role of IoT in the development process of agricultural modernization. Next, it briefly explains the spatial econometric analysis method, introduces two basic spatial analysis models-spatial lag model (SLM) and spatial error model (SEM), and explains their principles in detail. Then, it signifies the characteristics of IoT and edge computing (EC) and designs the optimal defense strategy of edge network equipment from the perspective of IoT. Finally, the simulation experiment is carried out based on the edge network defense strategy, and the spatial econometric analysis is carried out by taking the agricultural intensive development of counties in a Chinese province as an example. The experimental results show that with the increase of the number of edge network devices, the optimal strategy of edge network defense can be adopted while consuming certain computing resources. The agricultural technology input and intensive level in the jurisdiction have high spatial correlation, so it is necessary to establish a spatial econometric model for analysis. Additionally, the statistics of SLM is higher than that of SEM, which shows that SLM can better reflect the technology investment and spatial correlation than SEM does. Both industrial and agricultural division of labor and agricultural production link division of labor can promote the level of intensification, among which the promotion of industrial and agricultural division of labor is not very significant, while the promotion of agricultural production link division of labor is very significant.

The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. The sample consisting of 1000 respondents was representative for the Polish adult population in terms of sex, age, education, place of living (rural vs. urban), and region. The willingness to pay (WTP) a higher price for domestic products was affected by the tradition and universalism values. Consumer value orientations and regulatory focus were more powerful in explaining the WTP than demographic or socio-economic variables. The theories of value orientations and regulatory focus were found to be more relevant for men than for women, as reflected in adjusted regression determination coefficients. Finally, the promotion regulatory focus was a significant predictor of the WTP among men, but not among women. Based on my findings, it is recommended (1) to emphasize the following elements in marketing communications in order to stimulate the purchases of domestic food products: appeals to tradition, customs, ecology, being natural; (2) to take into account the Schwartz values in consumer segmentation on the food market; (3) to differentiate marketing communications for domestic food products on the basis of gender segmentation: in messages addressed to male consumers, arguments appealing to the promotion orientation should be used more frequently.