Identifying what shapes the words and actions of residents' environmentally friendly express packaging: Evidence from a two-stage payment model

How to influence food waste behaviour of urban residents? The combined effect of network embeddedness and incentive measures

Residents' food waste is a key part of environmental sustainability and food security. This study investigates influencing factors in reducing food waste by constructing a conceptual model examining the relationship between network embeddedness (NE) and food waste behaviour (FWB), using questionnaire data from 853 urban residents in eastern China, as well as the moderating role of incentive measures (IMs). We find that NE consists of three dimensions: structural embeddedness, relational embeddedness and functional embeddedness. There is an inverted-U-shaped relationship between structural embeddedness and food waste reduction behaviour, whereas relational embeddedness and functional embeddedness positively correlate with food waste reduction behaviour. Furthermore, IMs significantly strengthen the inverted-U-shaped relationship between NE and food waste reduction behaviour. This article reveals the significance of NE and IMs in influencing FWB, expands the application fields of NE and provides valuable guidance for policymakers to better utilize policy interventions.

Sustainable consumption behaviour: Mediating role of pro-environment self-identity, attitude, and moderation role of environmental protection emotion

This study aims to examine how these factors-egoistic and altruistic values and social consumption motivation-stimulus factors-influence sustainable consumption behaviour (response factor), the mediating role of pro-environmental self-identity and attitude (organism factor), and the moderating effect of environmental protection emotion. We used the stimulus organism response theory to gain a solid and holistic understanding of the concept. We collected 328 original surveys from Indian customers who recently purchased sustainable products via convenience and purposive sampling, and we analysed the data by using structural equation modelling. Intriguingly, the results show that (a) stimulus factors, such as egoistic and altruistic values and social consumption motivation, had a positive influence on pro-environment self-identity and attitude and sustainable consumption behaviour; (b) pro-environment self-identity had a positive effect on attitude; (c) mediation factors (pro-environment self-identity and attitude) had a significantly positive mediation relationship between stimulus and response factors; and (d) environmental protection emotion significantly moderated the relationship between stimulus, organism factors, and response factors. The study contributes to the current body of knowledge in the area of sustainable marketing by examining the rapidly growing phenomenon of sustainable consumer behaviour.

Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

Climate change and farming malpractices (e.g., harmful pesticides use) are harmful to the globe's productive soil and biodiversity, thereby posing a hazard to the survival of future generations. Innovative technologies provide continuous smart conservation solutions, such as regenerative farming, to confront the ongoing climate crisis and maintain biodiversity. Albeit, regenerative farming has the potential to conserve climate change by upgrading the soil's organic materials and reinstating biodiversity leading to carbon attenuation. However, a critical problem remains concerning adapting conservation farming practices that can assist low-income farmers. In this scenario, theoretical-driven communication campaigns are critical for addressing individuals' resistance to innovation. Thereby, this research uncovers the moderating influence of the numerous communication tools in determining the adoption of regenerative farming through diminishing farmers' resistance to innovation. The study employed a cross-sectional design vis-à-vis a survey method. A sample of 863 farmers participated by responding to the self-administrated questionnaire. In line with prior theories, the study's results identified that communication campaigns such as public service advertisements and informative scientific documentaries could reduce the resistance to innovation that increases the attitude toward the adoption of regenerative farming with varied intensity. Besides, informational support also remained a significant contributor in determining the intention to adopt regenerative farming. This specifies that implanting habits of conservation farming requires the initiation of communication campaigns using different media content. These results may be advantageous for policymakers to influence farmers' intentions to adopt regenerative farming.

Determinants of Proactive Low-Carbon Consumption Behaviors: Insights from Urban Residents in Eastern China

Proactive low-carbon consumption behaviors (PLCBs) are crucial to achieving carbon neutrality and identifying motivations for PLCBs is indispensable to changing individual consumption patterns. This study establishes a model by incorporating individual-group-level factors with psychological empowerment perception. The ordinary least-squares regression model was applied to identify the influencing factors of PLCBs with data collected from 1732 urban residents in eastern China. Results show that PLCBs are positively influenced by normative internalization, learning capacity, symbol concern, expertise level, and an environmentalism culture. In particular, the effect of learning capacity is the largest, with an influence coefficient of 0.271. A negative impact is observed between the consumerism culture and PLCBs. Moreover, psychological empowerment perception partly medicated the association between individual-group-level factors and PLCBs, and the maximum ratio of mediating effect to the full impact is 62.64%. The study sheds light on low-carbon-related behavioral management, and recommendations to promote PLCBs are further proposed.

Consumer Cognition and Management Perspective on Express Packaging Pollution

Consumer awareness of environmental protection is getting stronger. However, with the development of the logistics industry, the environmental pollution caused by express packaging has become increasingly severe. Therefore, it is of great importance to know consumer cognition and willingness about how to reduce the express packaging pollution. In this study, through the analysis of 561 questionnaires, we analyze the impact of consumer evaluation of recyclable express packaging and green express packaging on responsibility awareness of government, logistics enterprises, and e-commerce corporates, and analyze whether there is a positive correlation between consumer evaluation and reducing environmental pressure. We find that consumers are willing to use recyclable express packaging and green express packaging, especially the latter. Moreover, the government is supposed to play a central role in solving environmental pollution problems caused by express packaging. It is recommended that the government proposes some corresponding solutions, such as introducing a packaging tax policy, setting up an environmental fund, and developing environment-friendly packaging materials. Meanwhile, consumers expect logistics enterprises and e-commerce companies to cooperate with the government actively and switch to using environment-friendly express packaging in a timely manner.

How Symbols and Social Interaction Influence the Experienced Utility of Sustainable Lifestyle Guiding Policies: Evidence from Eastern China

As the key to mitigating climate change, a sustainable lifestyle has become a focus of environment policy. Past studies have largely neglected the symbols of sustainable lifestyle guiding policies and failed to capture its effect on the experienced utility of sustainable lifestyle guiding policies (EUSLGP). To address this drawback, symbolic value was incorporated into a model consisting of social interaction and the EUSLGP. With data collected from 3257 respondents in Eastern China, ordinary least squares were applied to examine hypotheses and two-stage least squares based on the instrumental variable to verify the results. Results show that symbolic value combines self-expression value, relationship consolidation value, group identification value, and status-showing value, and is positively associated with EUSLGP. Social interaction plays a moderating role in the association between symbolic value and EUSLGP. Moreover, significant regional differences are discovered in the identified relationships. Consequently, policy suggestions, covering symbolic value, social interaction, and regional conditions, are proposed to enhance the EUSLGP for other countries and regions.