Perceiving attitude change: How qualitative shifts augment change perception

How the Brain Becomes the Mind: Can Thermodynamics Explain the Emergence and Nature of Emotions?

The neural systems' electric activities are fundamental for the phenomenology of consciousness. Sensory perception triggers an information/energy exchange with the environment, but the brain's recurrent activations maintain a resting state with constant parameters. Therefore, perception forms a closed thermodynamic cycle. In physics, the Carnot engine is an ideal thermodynamic cycle that converts heat from a hot reservoir into work, or inversely, requires work to transfer heat from a low- to a high-temperature reservoir (the reversed Carnot cycle). We analyze the high entropy brain by the endothermic reversed Carnot cycle. Its irreversible activations provide temporal directionality for future orientation. A flexible transfer between neural states inspires openness and creativity. In contrast, the low entropy resting state parallels reversible activations, which impose past focus via repetitive thinking, remorse, and regret. The exothermic Carnot cycle degrades mental energy. Therefore, the brain's energy/information balance formulates motivation, sensed as position or negative emotions. Our work provides an analytical perspective of positive and negative emotions and spontaneous behavior from the free energy principle. Furthermore, electrical activities, thoughts, and beliefs lend themselves to a temporal organization, an orthogonal condition to physical systems. Here, we suggest that an experimental validation of the thermodynamic origin of emotions might inspire better treatment options for mental diseases.

The Attitude-Behavior Relationship Revisited

The attitude-behavior relationship is of great import to many areas of psychology. Indeed, psychologists across disciplines have published thousands of articles on the topic. The majority of this research implies that the attitude-behavior relationship is linear. However, observations from 4,101 participants on Amazon's Mechanical Turk and 321,876 online reviews demonstrate that this relationship is systematically nonlinear. Across diverse topics, measures, and contexts, as attitudes move from extremely negative to extremely positive, the corresponding shift in behavior tends to be relatively flat at first (as attitudes move from extremely to moderately negative), to steepen when attitudes cross neutral and shift from negative to positive, and to taper off again as attitudes move from moderately to extremely positive. This result can be explained on the basis of research on categorical perception. The present research suggests a fundamental pivot in how researchers construe, study, and assess the attitude-behavior relationship.

Attitudes Based on Feelings: Fixed or Fleeting?

Researchers and practitioners want to create opinions that stick. Yet whereas some opinions stay fixed, others are as fleeting as the time it takes to report them. In seven longitudinal studies with more than 20,000 individuals, we found that attitudes based more on emotion are relatively fixed. Whether participants evaluated brand-new Christmas gifts or one of 40 brands, the more emotional their opinion, the less it changed over time, particularly if it was positive. In a word-of-mouth linguistic analysis of 75,000 real-world online reviews, we found that the more emotional consumers are in their first review, the more that attitude persists when they express it again even years later. Finally, more emotion-evoking persuasive messages create attitudes that decay less over time, further establishing emotion’s causal effect. These effects persist above and beyond other attitude-strength attributes. Interestingly, we also found that lay individuals generally fail to appreciate the relation between emotionality and attitude stability.