Is it all about appearance? Limited cognitive control and information advantage reveal self-serving reciprocity

Self-interest is intuitive during opportunity (in)equity: Evidence from multivariate pattern analysis of electroencephalography data

Fairness is a remarkable preference for human society, involving both outcome and opportunity equity. Most previous studies have explored whether fairness itself or self-interest is intuitive during outcome (in)equity. However, intuition during outcome (in)equity can be affected by both fairness level and actual payoff. Since opportunity (in)equity is only affected by the fairness level, we explored only intuition during fairness by measuring event-related potential responses to opportunity (in)equity. Participants played a social non-competitive two-person choice game with advantage opportunity inequity (AI), opportunity equity (OE), and disadvantage opportunity inequity (DI). The behavioral results suggested an opportunity inequity bias, with greater feelings of fairness and pleasantness during OE than during AI and DI. However, multivariate pattern analysis of the event-related potential (ERP) data suggested that AI, OE, and DI can be significantly distinguished from each other in relatively early windows overlapping with early positive negativity (EPN), and AI and DI can be significantly further distinguished during a relatively late window overlapping with late positive potential (LPP). Moreover, the conventional ERP analysis found that EPN amplitudes were more negative for AI than for OE and DI, as well as for OE than for DI, suggesting a pleasure bias for increased self-interest. LPP amplitudes were greater for DI than for AI and OE, suggesting enhanced sensitivity to DI. These results suggest that self-interest is intuitive during opportunity (in)equity.