I like you more when your behaviors fit my motivational orientation: The effect of interpersonal regulatory fit on interpersonal evaluation

Testing the impact of interpersonal regulatory fit on empathy, helping intentions, and prosocial behaviour

Similarity with others in need regarding various attributes [e.g., social group membership] has been shown to increase individuals' empathic responses, willingness to help and prosocial behaviour. We tested whether a subtle similarity, namely of observers' and targets' self-regulatory orientation in terms of a promotion or prevention regulatory focus [i.e., interpersonal regulatory fit], would entail similar effects. Interpersonal regulatory [mis]fit was conveyed through focus-congruent or -incongruent emotional reactions which targets, facing distressing situations, expressed. We predicted that when observer participants' regulatory focus fits with targets' negative emotional reaction [i.e., promotion focus-dejection or prevention focus-agitation], they would be more likely to express empathy, willingness to help, and to engage in prosocial behaviour towards this target compared to conditions of misfit. Five studies relied on observers' chronic regulatory focus [Study 1, 3, & 4] and situationally induced regulatory focus [Study 2 & 5] and presented different distressing scenarios with targets conveying focus [in]congruent negative emotions. Inconsistent results emerged across the studies, which indicated misfit, fit and no effects. Study characteristics did not suggest a moderator explaining these inconsistent findings. An internal meta-analysis across all studies indicated that overall there was no evidence of either a fit or a misfit effect. This work sheds light on the technical challenges of exploring relations between subtle interpersonal regulatory [mis]fit and prosocial reactions. Implications for future research are discussed, including the importance of creating stronger interpersonal [mis]fit experiences by means of incorporating descriptions of distressed targets' hindered goal pursuits as well as negative reactions.

The Effects of Regulatory Fit between Explanation Framing and Applicants' Regulatory Foci on Applicant Reaction

Drawing from regulatory fit theory and the literature on persuasion, the current study is the first to explore whether the fit between explanation framing and applicants' regulatory foci could enhance applicant reaction. We hypothesized that a positively framed explanation fits with applicants' promotion foci and that a negatively framed explanation fits with applicants' prevention foci. Three studies were conducted in which participants with different regulatory foci rated their perceived procedural fairness and organizational attractiveness after reading differently framed recruitment advertisements, rejection letters, and job offer letters. The results supported our hypothesis by showing significant interactions between explanation framing and participants' regulatory foci on procedural fairness and organizational attractiveness perception in the contexts of recruitment advertising and rejection letters. In these contexts, compared with receiving a negatively framed explanation, promotion-focused recipients reported higher levels of perceived fairness and organizational attractiveness after receiving a positively framed explanation, and promotion-focused recipients' fairness and attractiveness perceptions were higher than prevention-focused recipients', after receiving a positively framed explanation. Moreover, perceived procedural fairness mediated the relationship between regulatory fit and perceived organizational attractiveness. However, regulatory fit effects were not found in the context of job offer letters.

The moderating role of interviewer's regulatory focus in the effectiveness of impression management tactics: Regulatory fit as a source of subjective value

Based on the recently explored regulatory fit effect in social contexts, the present research is the first to investigate the interaction between interviewer's regulatory focus and interviewee's impression management (IM) tactics. We hypothesized that assertive and defensive IM tactics would fit with interviewer's promotion and prevention focus, respectively, and that interviewer's experience of this regulatory fit would lead to enhanced interview evaluation. We conducted four studies in which the participants were asked to rate an interviewee after reading a list of the interviewee's IM-related behaviours or watching a videotaped interview. Additionally, the participant's regulatory focus was operationalized as both an induced situational state and a measured chronic trait. The results supported our hypotheses by showing a significant interaction of the interviewer's regulatory focus and the IM tactics on interview evaluation: the promotion-assertive and the prevention-defensive ratings were more positive than the prevention-assertive and the promotion-defensive ratings. Moreover, mediation analysis revealed that the interaction exerts its effects on interview evaluation by providing interviewers with an intrapersonal regulatory fit experience.