Costly female appearance-enhancement provides cues of short-term mating effort: The case of cosmetic surgery

Validating the Revised Mating Effort Questionnaire

The mating effort questionnaire (MEQ) is a multi-dimensional self-report instrument that captures factors reflecting individual effort in upgrading from a current partner, investment in a current partner, and mate seeking when not romantically paired. In the current studies, we sought to revise the MEQ so that it distinguishes among two facets of mate seeking-mate locating and mate attracting-to enable a more nuanced measurement and understanding of individual mating effort. Moreover, we developed additional items to better measure partner investment. In total, the number of items was increased from 12 to 26. In Study 1, exploratory factor analysis revealed that a four-factor solution, reflecting partner upgrading, mate locating, mate attracting, and partner investment, yielded the best fit. In Study 2, this structure was replicated using confirmatory factor analysis in an independent sample. Based on extant studies documenting the relationships between psychopathy, short-term mating effort, and sexual risk taking, a structural equation model (SEM) indicated that trait psychopathy positively predicted mate locating, mate attracting, and partner upgrading and negatively predicted partner investment. A separate SEM showed that partner upgrading positively predicted risky sexual behaviors, while partner upgrading and mate locating positively predicted acceptance of cosmetic surgery.

Love Matters: The Effect of Mating Motive on Female Food Choice

The prevalence of obesity has been increasing globally in recent decades. Behind the phenomenon, high-fat food consumption has been conceived as an important driver. In the current study, we explored whether mating motive caused an effect on female food choice as well as the psychological mechanism underlying it. In Study 1, we recruited 64 participants from a university and asked them to complete a mating prime, after which they would finish a food choice task in which food with different flavors were shown. In Study 2, we replicated Study 1 with a different mating priming method and examined the mediating role of body shaping desire on the relation between mating motive and female food choice. Results showed that: (1) The salience of mating motive decreased female's high-fat food choice but increased male's high-fat food choice; (2) the effect of mating motive in females was robust and more salient for sweet food rather than salty food; and (3) the body shaping desire partially mediated the effect of mating motive on female food choice.

The Effect of Beautification Strategies on Mating Popularity Judged by Men from the People's Republic of China

Contemporary women frequently employ beautification strategies. The impact of such strategies, such as plastic surgery, on mating popularity in different mate contexts remains unclear. To investigate this issue, the current study conducted two experiments. In Experiment 1, beautification strategies were manipulated using three images of the same female with different conditions (natural, makeup, and plastic surgery). The results indicated that when the beautification strategies were not informed, surgical-enhanced and makeup targets were perceived as significantly more attractive, loyal, and popular among potential mates than natural targets. However, when participants were informed of the beautification strategies, both natural and makeup targets showed a significant increase in perceived loyalty and mating popularity. In contrast, surgically enhanced targets saw a reduction in these dimensions. Experiment 2 aimed to reduce the confounding effect of facial attractiveness by using vignettes. The results indicated that the mating popularity of natural targets was significantly higher than that of makeup or surgically enhanced targets, with surgically enhanced targets being the least popular. Moreover, the results revealed the mediating role of perceived loyalty in the impact of beautification strategies on long-term mating popularity. This study sheds light on the potential stigmatization and negative bias toward beautification strategies in the mating market. Additionally, it provides guidance for women who intend to enhance their mate popularity through plastic surgery.

The Beauty Industry in Kazakhstan and the Attitude of Kazakh Citizens Toward Plastic Surgery

Every consultation with a patient at an aesthetic surgery clinic begins with the practitioner's need to understand the patient's reasons for wanting a change in their appearance. In our current society, physical attractiveness is viewed as a sign of having a fulfilled personality, successful career, happy marriage, and a comfortable life. Because of this, the option to undergo cosmetic surgery is becoming an increasingly important element of modern everyday life. We conducted a study to examine the beauty industry in modern Kazakh society. The article reviews and presents the results of an online survey of 515 Almaty people regarding their attitudes about cosmetic surgery. Our survey was formatted as a semiformalized questionnaire that included open and closed questions. Because the survey used a snowball approach (i.e., a sampling technique where existing study participants recruit additional participants from among their acquaintances), the sociodemographic portrait of the target audience was formed randomly. We also conducted interviews with four experts in cosmetic surgery in the Republic of Kazakhstan. The results obtained from this research make it possible to broaden the scientific understanding of specific features of the beauty industry and the interaction of potential consumers with experts in this sphere. Our study further illustrates human behavior in a sociocultural environment that allows researchers to analyze the various facets that influence an individual's self-perception, behavior, and decision-making in everyday life.

Women's Romantic Jealousy Predicts Risky Appearance Enhancement Effort

Human appearance enhancement effort has recently been considered from an evolutionary perspective as an adaptive and sexually dimorphic strategy for effective female intrasexual and intersexual competition. Most writing and research on the topic to date has focused on appearance enhancement as a means of mate attraction, with relatively less research examining its role in mate retention. The present study considered whether romantic jealousy, as a negative emotion experienced in response to perceived threat to a desired relationship, predicts costly and/or risky appearance enhancement independent of the closely related emotion of envy. In a sample of 189 undergraduate women, results showed that romantic jealousy and dispositional envy were positively correlated with one another. Results further demonstrated that romantic jealousy predicted women's positive attitude toward cosmetic surgery, willingness to use a one-week free tanning membership, willingness to use a risky diet pill, and intent on spending a greater proportion of their income on appearance enhancement, but not intended use of facial cosmetics. Results held independent of participants' dispositional envy, suggesting that romantic jealousy is a unique predictor of women's efforts at enhancing their physical appearance, which could extend into costly and physically risky mate retention efforts.

Female intrasexual competitiveness interacts with body mass index to predict willingness to use a risky diet pill

Introduction

Previous research has highlighted the putative role of intrasexual competition (IC) in predicting women's body dissatisfaction, weight loss effort, and, at its extreme, eating disorders. However, extant research reporting on these links is limited by its exclusion of potential confounds, including psychopathologies such as depression. Moreover, it is presently unclear whether women higher in body mass index (BMI) may be more prone to the influence of IC in taking dieting risks.

Methods

To address these gaps in the literature, 189 young adult women completed measures of IC, depressive symptoms, willingness to use a risky diet pill, and had their height and weight measured.

Results

Results showed that IC interacted with BMI to predict willingness to use a risky diet pill, such that women high in both IC and BMI were most likely to take the risky diet pill. Further exploratory analyses considering potential directional links between BMI and depression supported mediating roles of depression (from BMI) and BMI (from depression) in predicting willingness to use a risky diet pill.

Discussion

Results suggest that links between IC and dieting risks may be moderated by women's BMI, and that these links hold when considering depressive symptoms. Future longitudinal research would benefit from a better understanding of the potential directional links between BMI, depression, and diet pill use.

Direct and Indirect Roles of Men in Determining Women Decision to Use Laser Procedures for Skin Care

Laser procedures for skin care is becoming increasingly popular and used by the global community and affect many aspects of human life. However, there is very little research on the role of men in women's decision to follow this dermatological procedure. This study aimed to identify the role of men in motivating women to choose laser-based procedure. A systematic literature review research design was applied in this study. A total of 27 papers were obtained by searching PubMed Central for the 2013-2022 editions. The extraction of samples and the motivation of patients or research respondents in choosing laser procedures for cosmetic treatments were conducted to obtain clues about the role of men in making these decisions. Only six studies explicitly reveal the role of men as motivators of women to perform laser-based dermatological procedures. Four of these six studies were conducted in Asia in countries with a high degree of collectivism. The remaining two studies reveal a minor role for men in women's motivation to choose dermatological procedures. Other studies only indirectly implicate the role of men through intrasexual competition, increased self-esteem, and the needs of the world of work. Limitations of the study lies in the non-specificity of the study sample in the female population, laser-based treatments, and the role of men in motivating women. The role of men in motivating women to perform laser-based skin care procedures is stated explicitly in collectivist cultures while only implicitly in individualist cultures. These findings indicate that the strategy of utilizing the added value of men to laser treatment procedures should be directed at the relationship between men and women in real terms in collective cultured countries.

An Evolutionary Perspective on Appearance Enhancement Behavior

Researchers have highlighted numerous sociocultural factors that have been shown to underpin human appearance enhancement practices, including the influence of peers, family, the media, and sexual objectification. Fewer scholars have approached appearance enhancement from an evolutionary perspective or considered how sociocultural factors interact with evolved psychology to produce appearance enhancement behavior. Following others, we argue that evidence from the field of evolutionary psychology can complement existing sociocultural models by yielding unique insight into the historical and cross-cultural ubiquity of competition over aspects of physical appearance to embody what is desired by potential mates. An evolutionary lens can help to make sense of reliable sex and individual differences that impact appearance enhancement, as well as the context-dependent nature of putative adaptations that function to increase physical attractiveness. In the current review, appearance enhancement is described as a self-promotion strategy used to enhance reproductive success by rendering oneself more attractive than rivals to mates, thereby increasing one's mate value. The varied ways in which humans enhance their appearance are described, as well as the divergent tactics used by women and men to augment their appearance, which correspond to the preferences of opposite-sex mates in a heterosexual context. Evolutionarily relevant individual differences and contextual factors that vary predictably with appearance enhancement behavior are also discussed. The complementarity of sociocultural and evolutionary perspectives is emphasized and recommended avenues for future interdisciplinary research are provided for scholars interested in studying appearance enhancement behavior.

Acceptance of Cosmetic Surgery among Hungarian Women in a Global Context: the Hungarian Version of the Acceptance of Cosmetic Surgery Scale (ACSS)

In recent years, the popularity of surgical cosmetic procedures has dramatically increased in the Western world. The Acceptance of Cosmetic Surgery Scale (ACSS) provides a measure of psychological acceptance of cosmetic surgery. The original instrument (ACSS) contains three subscales (Interpersonal, Social, and Consider). Since its publication, the ACSS has been adapted for many languages. The primary objective of the present study was to develop the Hungarian version of the ACSS. Furthermore, focus was laid on whether the original factor structure could be replicated with a Hungarian sample despite expectable cultural differences from other national samples. To obtain cross-culturally comparable data, the same scales were used for psychometric analysis as those used in the development of the original ACSS and its various national versions. The Hungarian sample included 482 female participants aged between 18 and 68 years (M = 29.02, SD = 10.71), who completed a questionnaire battery. Validity of the Hungarian version was tested with the following measures: the Rosenberg Self-Esteem Scale (RSES), the Sociocultural Attitudes Towards Appearance Questionnaire-3 (SATAQ-3), the Satisfaction with Life Scale (SWLS), the Body Appreciation Scale (BAS), and the Photographic Figure Rating Scale (PFRS) developed for women. The results show that the obtained Hungarian version of the ACSS is a reliable and valid measure, which enables researchers in the field to study Hungarian samples. Furthermore, the factor structure of the Hungarian scale is identical with that of the original ACSS, which enables reliable cross-cultural comparisons. For these reasons, the authors expect that the Hungarian ACSS will stimulate more in-depth quantitative research on attitudes towards cosmetic surgery within the Hungarian context, and it will also contribute to a better understanding of acceptance of cosmetic surgery from a cross-cultural perspective.

Sex-Differentiated Attire’s Impact on Individual Action and Mate Selection

Various theories highlight the importance of using the actor/environment as the ideal unit for theoretical and experimental focus. Clothing, placed as it is as the intermediary between body and environment, is typically treated as a symbol rather than as either an integral part of either the body or the environment. When clothing is considered an extension of the body, the historical development of clothing reflects persistent differences in the physical capabilities of the human animal and operates as an instrument for solo action. In addition, it is argued that due to the ecological mechanisms connecting perception and action, differential clothing options for the sexes has led in no small part to differences in self-perception as well as the perception of others. However, when it comes to the very specific behavior of mate selection and procreation, clothing can be understood as a tether between two systemic units, offering a description of a system that allows for communication of potential social affordances and opportunities for joint action.