Communion and self-esteem: No relationship? A closer look at the association of agency and communion with different components of self-esteem

A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing

The stereotypes content model indicates that two traits (i.e., warmth and competence) govern individuals' impression formation. The great variety of research that has used this theory since the early 2000s leads to a need for a structured overview of prior findings. The goal of this study is to provide a concise map of research streams and present a research agenda. We conducted a systematic literature review of 955 articles. A bibliographic coupling analysis showed four clusters, i.e., (1) the general theoretical foundations of the SCM, (2) the societal impact of key stereotypes (with emphasis on gender), (3) research in clinical psychology and child development, and (4) marketing. Taking a closer look at research in marketing (using co-occurrence analysis), six research streams were identified, including research on branding, country-of-origin, front-line service providers, prosocial consumer behavior, perception of endorsers, and, more recently, on artificial intelligence (AI). The review presents key findings and research gaps across these topics. Finally, we reviewed the few articles that, although not falling into these streams, opened important research veins. This process provided the essential information to present a promising and complete research agenda, to continue building knowledge with impactful implications in different contexts.

Drink (socially) and be merry: Predicting enjoyment and self-perceptions from alcohol consumption among college students

Although many college students view drinking as a means of gaining a community and being social, research has not established whether alcohol consumption influences students' enjoyment and perceptions of how others view them or how this may differ based on the social or solitary nature of that consumption. The current study used online daily diary methods to examine the association between alcohol consumption and enjoyment and self-perceptions at the within- and between-person levels of analysis. Results indicated that undergraduate students (N=877; 52% female) enjoyed their evenings more when they consumed more than their typical number of drinks with others, but enjoyed evenings less when they consumed more than their typical number of drinks alone. In addition, consuming greater than their average number of drinks with others (but not alone) was related to feeling more social and attractive but less competent. These findings further highlight the distinct nature of social and solitary drinking and demonstrate positive outcomes of social alcohol consumption that may contribute to college alcohol consumption.