Makeup usage in women as a tactic to attract mates and compete with rivals

Ethnobotany of traditional cosmetics among the Oromo women in Madda Walabu District, Bale Zone, Southeastern Ethiopia

Traditional cosmetics play a significant role in the cultural practices and personal hygiene of many ethnic groups worldwide. The Oromo, an indigenous community in Ethiopia, has a rich history of utilizing local plants for cosmetic purposes. However, the use of plants as traditional cosmetics has only been poorly investigated as more emphasis was given to traditional medicines. The study thus aimed to identify and document plant species, and parts used in traditional cosmetics and associated knowledge, and practices among Oromo women in the Madda Walabu district, Southeastern Ethiopia. A total of 150 Oromo women were interviewed to gather ethnobotanical information including the plant species used for cosmetics, their preparation methods, and their applications. Ethnobotanical indices were computed to determine the most important species used by the women. A total of 48 plant species belonging to 31 families used as sources of traditional cosmetics were recorded. Most of these plants were trees. Leaves were the most commonly used plant part in traditional cosmetics, and maceration and decoction were the most common preparation methods applied to prepare traditional cosmetics. Topical application of traditional cosmetics was the most common, while oral infusions were rarely reported type of administration. All categories had high informant consensus factor (ICF) values, ranging from 0.80 to 0.98. The highest ICF value was found for skin treatment, followed by the hair, and face mask. Overall, Commiphora habessinica, Gnidia stenophylla, Kalanchoe lanceolata, Mimusops kummel, Sesamothamnus rivae, Terminalia brownii, T. laxiflora, Acacia drepanolobium, A. mellifera, and Aloe citrina were the most frequently cited and culturally important plants by Oromo women for traditional cosmetics in the area. The study highlights the importance of local plant resources for maintaining cultural practices and personal hygiene. However, the cultural heritage associated with traditional cosmetics is facing threats from various factors. Therefore, a continuous effort to document and disseminate knowledge about traditional cosmetics practices to ensure their preservation and transmission and awakening younger generations about the importance of traditional cosmetics and their role in cultural heritage is crucial.

The Effect of Beautification Strategies on Mating Popularity Judged by Men from the People's Republic of China

Contemporary women frequently employ beautification strategies. The impact of such strategies, such as plastic surgery, on mating popularity in different mate contexts remains unclear. To investigate this issue, the current study conducted two experiments. In Experiment 1, beautification strategies were manipulated using three images of the same female with different conditions (natural, makeup, and plastic surgery). The results indicated that when the beautification strategies were not informed, surgical-enhanced and makeup targets were perceived as significantly more attractive, loyal, and popular among potential mates than natural targets. However, when participants were informed of the beautification strategies, both natural and makeup targets showed a significant increase in perceived loyalty and mating popularity. In contrast, surgically enhanced targets saw a reduction in these dimensions. Experiment 2 aimed to reduce the confounding effect of facial attractiveness by using vignettes. The results indicated that the mating popularity of natural targets was significantly higher than that of makeup or surgically enhanced targets, with surgically enhanced targets being the least popular. Moreover, the results revealed the mediating role of perceived loyalty in the impact of beautification strategies on long-term mating popularity. This study sheds light on the potential stigmatization and negative bias toward beautification strategies in the mating market. Additionally, it provides guidance for women who intend to enhance their mate popularity through plastic surgery.

Nocturnal selective pressures on the evolution of human musicality as a missing piece of the adaptationist puzzle

Human musicality exhibits the necessary hallmarks for biological adaptations. Evolutionary explanations focus on recurrent adaptive problems that human musicality possibly solved in ancestral environments, such as mate selection and competition, social bonding/cohesion and social grooming, perceptual and motor skill development, conflict reduction, safe time-passing, transgenerational communication, mood regulation and synchronization, and credible signaling of coalition and territorial/predator defense. Although not mutually exclusive, these different hypotheses are still not conceptually integrated nor clearly derived from independent principles. I propose The Nocturnal Evolution of Human Musicality and Performativity Theory in which the night-time is the missing piece of the adaptationist puzzle of human musicality and performing arts. The expansion of nocturnal activities throughout human evolution, which is tied to tree-to-ground sleep transition and habitual use of fire, might help (i) explain the evolution of musicality from independent principles, (ii) explain various seemingly unrelated music features and functions, and (iii) integrate many ancestral adaptive values proposed. The expansion into the nocturnal niche posed recurrent ancestral adaptive challenges/opportunities: lack of luminosity, regrouping to cook before sleep, imminent dangerousness, low temperatures, peak tiredness, and concealment of identity. These crucial night-time features might have selected evening-oriented individuals who were prone to acoustic communication, more alert and imaginative, gregarious, risk-taking and novelty-seeking, prone to anxiety modulation, hedonistic, promiscuous, and disinhibited. Those night-time selected dispositions may have converged and enhanced protomusicality into human musicality by facilitating it to assume many survival- and reproduction-enhancing roles (social cohesion and coordination, signaling of coalitions, territorial defense, antipredatorial defense, knowledge transference, safe passage of time, children lullabies, and sexual selection) that are correspondent to the co-occurring night-time adaptive challenges/opportunities. The nocturnal dynamic may help explain musical features (sound, loudness, repetitiveness, call and response, song, elaboration/virtuosity, and duetting/chorusing). Across vertebrates, acoustic communication mostly occurs in nocturnal species. The eveningness chronotype is common among musicians and composers. Adolescents, who are the most evening-oriented humans, enjoy more music. Contemporary tribal nocturnal activities around the campfire involve eating, singing/dancing, storytelling, and rituals. I discuss the nocturnal integration of musicality's many roles and conclude that musicality is probably a multifunctional mental adaptation that evolved along with the night-time adaptive landscape.

To Enhance, or not to Enhance: The Situational Context Shapes Women's Intentions on Amount and Diligence of Makeup Application

Makeup is a tool that women use to shape their image and gain benefits in both inter- and intrasexual selection. As makeup enables the hiding or enhancing of facial features, it allows women to strategically shape impressions in a given context. It affects interpersonal perceptions, workplace impressions, and can attract romantic partners. However, research has primarily focused on examining everyday makeup use, although the amount and type of makeup can vary depending on the situation and the motivation to make an impression. In two studies, we investigated how the intended amount and application of makeup differ depending on various situational contexts. Specifically, in Study 1 (N = 533), we explored the everyday and party contexts, while in Study 2 (N = 400), we additionally introduced the contexts of mating and threat. The results show that: 1) women intend to put on more makeup in a more diligent way in party contexts compared to everyday contexts, 2) the intended diligence of makeup application is the highest in contexts were women expect an attractive man to be present, and the lowest when a threatening context is introduced, 3) these effects are partially or fully mediated by women's motivation to make an impression, and 4) neither sociosexual orientation nor appearance orientation significantly moderated the obtained effects. Our studies extend previous research on makeup application as an appearance-enhancing or worsening strategy by further investigating the signaling function of women's makeup and its strategic use in various situational contexts. We discuss the results from a functional evolutionary perspective.

Salon nail care with superficial self-disclosure vitalizes psychological state

Physical attractiveness has long been established as a desirable trait in society. Physically attractive individuals are considered more competent, successful, and sociable. Numerous studies have examined the influence of makeup on physical attractiveness and its subjective psychological effects. However, the effect of nail care has not yet been examined. This study aimed to explore the psychological effects of nail care. Female Japanese participants (N = 334) completed an online questionnaire. The results showed that nail care positively elevated three aspects: positive emotions, relaxation, and vitalization. Moreover, they confirmed significant differences between receiving nail care from salon manicurists and self-performed nail care in terms of positive emotions and relaxation. The results indicated that nail care altered the appearance of the recipients' nails and their self-esteem, including their feelings, mood, and motivation. Furthermore, this study indicates that it may be preferable for both manicurists and clients not to self-disclose in-depth, as this would negate the positive effects of nail care. The study concludes with recommendations for future research.

Women's Romantic Jealousy Predicts Risky Appearance Enhancement Effort

Human appearance enhancement effort has recently been considered from an evolutionary perspective as an adaptive and sexually dimorphic strategy for effective female intrasexual and intersexual competition. Most writing and research on the topic to date has focused on appearance enhancement as a means of mate attraction, with relatively less research examining its role in mate retention. The present study considered whether romantic jealousy, as a negative emotion experienced in response to perceived threat to a desired relationship, predicts costly and/or risky appearance enhancement independent of the closely related emotion of envy. In a sample of 189 undergraduate women, results showed that romantic jealousy and dispositional envy were positively correlated with one another. Results further demonstrated that romantic jealousy predicted women's positive attitude toward cosmetic surgery, willingness to use a one-week free tanning membership, willingness to use a risky diet pill, and intent on spending a greater proportion of their income on appearance enhancement, but not intended use of facial cosmetics. Results held independent of participants' dispositional envy, suggesting that romantic jealousy is a unique predictor of women's efforts at enhancing their physical appearance, which could extend into costly and physically risky mate retention efforts.

Intrasexual Competition in Women’s Likelihood of Self-Enhancement and Perceptions of Breast Morphology: A Hispanic Sample

Women’s breasts are considered sexually attractive because they may infer a woman’s residual reproductive value. Given that men find women’s breasts attractive, women may compete with other women to enhance their physical attractiveness when primed with an intrasexual competitive cue. The current study investigated women’s intrasexual competition when viewing variations in breast morphology. Women (N = 189) were randomly assigned to a partner threat condition and shown images of women’s breasts that included variations in breast size, ptosis (i.e., sagginess), and intermammary distance (i.e., cleavage). Women were more likely to report an increase in enhancing their appearance, wearing revealing clothing, dieting and exercising, and perceiving the breasts as a sexual threat as a function of larger breast sizes with low ptosis and intermediate distances. The partner threat prime did not play a role in ratings. Interestingly, there was a moderating role for women’s dispositional levels in intrasexual competition. Women with higher levels of intrasexual competition were more likely to enhance their appearance when viewing large breast sizes. The study points to the role that breast morphology indicative of residual reproductive value has on increasing enhancement strategies.

Economic Decisions, Attractiveness, and Intrasexual Competition during Menstrual Cycle in the Ultimatum Game

Introduction

it seems that, in the phase of greatest fertility, women's intrasexual competition (toward attractive women who live nearby) increases due to access to resources, status, and biologically desirable partners.

Objective

to compare the economic decisions (ED) during the ovulatory (OP) and luteal (LP) phases of the menstrual cycle (MC) with exposure to two stimuli: a photograph of a more attractive woman and a photograph of a less attractive woman, through the ultimatum game (UG).

Methodology

the research followed a cross-sectional design between subjects to see group differences by contrasting hypotheses. The sampling was probabilistic, with a sample of 100 heterosexual women, students at a public university with an age range of 18 to 24 years, with regular MC, who did not use hormonal contraceptive methods and did not have any endocrine condition. The inverse counting method with confirmation was applied to identify CM phases; and the UG to evaluate the DE.

Results

the phases of the MC had no effect on the ED; the women behaved similarly in their decisions, regardless of the phase of the cycle they were in or the type of stimulus to which they were exposed.

Conclusion

OP and LP do not affect the ED of women when they are exposed to an attractive stimulus. The discussion is made considering the evolutionary theory of the ovulatory shift hypothesis.

Exploring the quality of life of cosmetic users: A cross-sectional analysis from eight Arab countries in the Middle East

BACKGROUND

The use of cosmetic products is growing in dominance in the Arab population, making it essential to measure its effects on users. The production of cosmetics has been largely driven by consumerism and a bid to keep abreast with the latest trends in the beauty industry with less attention on how the users' quality of life (QoL) is affected.

AIMS

This study aims to investigate the effect of cosmetic products on users' quality of life in eight Arab countries.

METHODS

A cross-sectional study was carried out using an online data collection approach. A validated and specialist instrument tool called BeautyQoL, which consists of five domains and a total of 52 questions, was distributed to a sample of 2219 cosmetic users. Descriptive and inferential statistical analysis was done using SPSS® version 26.0.

RESULTS

The mean age of participants was 34 ± 11.25 years, and more women were represented in the sample (71%) than men. The majority of respondents had oily skin type (39.6%) and tan skin tone (30.4%). QoL through cosmetic use is computed with a mean score of 51 out of 100. The users' mean score satisfaction from cosmetic use is centred on attractiveness (56.1), followed by self-confidence (51.8). Cosmetics have a statistically significant effect on participants who are young adults, women, single, and employed with high income. As the respondents' skin tone deepens from very fair to dark, the mean score for each domain significantly increases, whereas when skin type changes from very oily to dry, the mean score for each domain decreases.

CONCLUSION

The effect of cosmetics on the users' QoL is limited, contrary to the narrative commonly portrayed in cosmetics' advertisements. Therefore, the use of cosmetics among the Arab population should be from an informed perspective of their specific needs instead of conforming to the viral trends pedaled by influencers and bloggers on social media, which might be irrelevant for them.

Direct and Indirect Roles of Men in Determining Women Decision to Use Laser Procedures for Skin Care

Laser procedures for skin care is becoming increasingly popular and used by the global community and affect many aspects of human life. However, there is very little research on the role of men in women's decision to follow this dermatological procedure. This study aimed to identify the role of men in motivating women to choose laser-based procedure. A systematic literature review research design was applied in this study. A total of 27 papers were obtained by searching PubMed Central for the 2013-2022 editions. The extraction of samples and the motivation of patients or research respondents in choosing laser procedures for cosmetic treatments were conducted to obtain clues about the role of men in making these decisions. Only six studies explicitly reveal the role of men as motivators of women to perform laser-based dermatological procedures. Four of these six studies were conducted in Asia in countries with a high degree of collectivism. The remaining two studies reveal a minor role for men in women's motivation to choose dermatological procedures. Other studies only indirectly implicate the role of men through intrasexual competition, increased self-esteem, and the needs of the world of work. Limitations of the study lies in the non-specificity of the study sample in the female population, laser-based treatments, and the role of men in motivating women. The role of men in motivating women to perform laser-based skin care procedures is stated explicitly in collectivist cultures while only implicitly in individualist cultures. These findings indicate that the strategy of utilizing the added value of men to laser treatment procedures should be directed at the relationship between men and women in real terms in collective cultured countries.

Evolution of Artistic and Athletic Propensities: Testing of Intersexual Selection and Intrasexual Competition

Since Darwin proposed that human musicality evolved through sexual selection, empirical evidence has supported intersexual selection as one of the adaptive functions of artistic propensities. However, intrasexual competition has been overlooked. We tested their relative importance by investigating the relationship between the self-perceived talent/expertise in 16 artistic and 2 sports modalities and proxies of intersexual selection (i.e., mate value, mating and parenting efforts, sociosexuality, and number of sexual partners) and intrasexual competition (i.e., aggressiveness, intrasexual competitiveness) in heterosexuals. Participants were 82 Brazilian men, 166 Brazilian women, 146 Czech men, and 458 Czech women (Mage = 26.48, SD = 7.12). Factor analysis revealed five factors: Literary-arts (creative writing, humor, acting/theater/film, poetry, storytelling), Visual-arts (painting/drawing, sculpting, handcrafting, culinary arts, architecture design), Musical-arts (playing/instruments, singing, dance, whistling), Circus-arts (juggling, acrobatics), and Sports (individual, collective). Multivariate General Linear Model (GLM) showed more associations of the arts to intersexual selection in women and to intrasexual selection in men, and overall more relationships in women than in men. In women, literary and musical-arts were related to elevated inter- and intrasexual selections proxies, visual and circus-arts were related to elevated intersexual selection proxies, and sports were related to intrasexual selection proxies. In men, literary-arts and sports were related to elevated inter- and intrasexual selection proxies, musical-arts were related to intrasexual proxies, and circus-arts were related to intersexual proxies; visual-arts did not have predictors. Although present in both sexes, each sexual selection component has different relative importance in each sex. Artisticality functions to attract and maintain long/short-term partners, and to compete with mating rivals.

Social Construction and Evolutionary Perspectives on Gender Differences in Post-traumatic Distress: The Case of Status Loss Events

Women report greater post-traumatic distress (PTD) than men following physically threatening events. However, gender differences in PTD following social stressors such as status losses are understudied. Whereas the social construction account points to a general sensitivity in women following any type of stressor, the evolutionary account suggests enhanced sensitivity to status losses in men, especially following inter-males aggressions. These propositions were examined in two studies (Study 1, N = 211; Study 2, N = 436). Participants were asked to recall a status loss and to fill out measures assessing PTD and depression severity. In line with the evolutionary account, men, as compared to women, displayed enhanced PTD following status loss. Status losses conducted by men against men were associated with greater PTD than were instances involving other target-aggressor pairings. Finally, age was negatively associated with PTD in men but not in women. The examination of evolutionary challenges modifies the standard view linking the female gender to enhanced sensitivity to trauma. Thus, the pattern of enhanced sensitivity to stressful events appears to be affected by gender- and development-specific adaptive challenges.

Circulating hormones and dominance status predict female behavior during courtship in a lekking species

Female competitive behaviors during courtship can have substantial fitness consequences yet we know little about the physiological and social mechanisms underlying these behaviors - particularly for females of polygynous lek mating species. We explored the hormonal and social drivers of female intersexual and intrasexual behavior during courtship by males in a captive population of Indian peafowl. We investigated whether (1) female non-stress induced circulating estradiol (E2) and corticosterone (CORT) levels or (2) female dominance status in a dyad predict female solicitation behavior. We also tested whether female circulating E2 and CORT predict dominant females' aggressive behaviors toward subordinate females in the courtship context. Our findings demonstrate that females with higher levels of circulating E2 as well as higher levels of circulating CORT solicit more courtships from males. Dominant females also solicit more courtships from males than subordinate females. Female intrasexual aggressive behaviors during courtship, however, were not associated with circulating levels of E2 or CORT. Overall, we conclude that circulating steroid hormones in conjunction with social dominance might play a role in mediating female behaviors associated with competition for mates. Experimental manipulation and measures of hormonal flexibility throughout the breeding season in relation to competitive and sexual behaviors will be necessary to further examine the link between hormonal mechanisms and female behavior in polygynous lekking systems.

The contrasting effects of body image and self-esteem in the makeup usage

Women wearing makeup are perceived by others as more attractive, competent, dominant, and more socially prestigious. Individuals differ in how much and how frequently they use makeup. Some studies show that women with lower self-esteem use more makeup, probably to hide imperfections. However, women with higher self-esteem can also use makeup to attract attention. This study verified whether social and general self-esteem and body image are associated with makeup usage in Brazilian women. We collected data from 1,483 women (Mage = 31.08; SD = 11.15) about body image (appearance orientation and appearance evaluation), social self-esteem, general self-esteem, and makeup usage (frequency of makeup usage, time spent applying makeup per day, and money spent on makeup per month). Appearance orientation positively predicted frequency of makeup usage, time spent applying makeup, and money spent on makeup, whereas appearance evaluation inversely predicted money spent on makeup per month. Social self-esteem and general self-esteem also positively predicted money spent on makeup, but in different directions. The results suggest that the significance given to appearance and social interactions are importantly associated with makeup usage in women.

Sex Differences in Physical Attractiveness Investments: Overlooked Side of Masculinity

BACKGROUND

Public opinion on who performs more beauty-enhancing behaviors (men or women) seems unanimous. Women are often depicted as primarily interested in how they look, opposed to men, who are presumably less focused on their appearance. However, previous studies might have overlooked how masculinity relates to self-modification among men.

METHODS

We explored this issue in depth by conducting a qualitative Study 1 aimed to establish how men and women enhance their attractiveness (N = 121) and a quantitative Study 2 aimed to test time spent on activities that increase one's attractiveness in a longitudinal design (with seven repeated measures from 62 participants; N_(total) = 367).

RESULTS

We observed no sex differences in beauty investments. Although women spent more time on make-up and cosmetics usage, men caught up with women in exercising and bodybuilding.

CONCLUSION

Our study provides evidence that there may not be such wide sex differences in the intensity of enhancing one's appearance as has been previously thought. We hypothesize that this might partly stem from changes in gender roles regarding masculinity.

Sexual Receptivity Signal of Lordosis Posture and Intra-Sexual Competition in Women

Previous research has shown that women may use self-enhancement strategies to compete with one other. Lumbar curvature in women is considered to enhance a woman′s attractiveness, potentially due to its role in bipedal fetal load and sexual receptiveness. The current study investigated the role of lumbar curvature on women’s perceptions of sexual receptiveness as well as its role in women’s intrasexual competitiveness. Study 1 (N = 138) tested and confirmed that women’s intrasexual competition influences their perception of sexual receptivity of women as a function of lordosis posture depicted in a standing posture. Study 2 (N = 69) replicated these results and extended them to other postures, namely, the quadruped and supine positions. Study 3 (N = 106), using a two-alternative forced-choice task, revealed that other women perceive relatively larger arched-back postures as more threatening to their relationship and frequently as being more attractive. Collectively, this work suggests that women consider a lordotic posture in other women as a signal of sexual receptivity and perceive it as a threat to their relationship. This research provides robust support for the sexually receptivity hypothesis of lumbar curvature, questioning the alternative morphological vertebral wedging hypothesis.

An Evolutionary Perspective on Appearance Enhancement Behavior

Researchers have highlighted numerous sociocultural factors that have been shown to underpin human appearance enhancement practices, including the influence of peers, family, the media, and sexual objectification. Fewer scholars have approached appearance enhancement from an evolutionary perspective or considered how sociocultural factors interact with evolved psychology to produce appearance enhancement behavior. Following others, we argue that evidence from the field of evolutionary psychology can complement existing sociocultural models by yielding unique insight into the historical and cross-cultural ubiquity of competition over aspects of physical appearance to embody what is desired by potential mates. An evolutionary lens can help to make sense of reliable sex and individual differences that impact appearance enhancement, as well as the context-dependent nature of putative adaptations that function to increase physical attractiveness. In the current review, appearance enhancement is described as a self-promotion strategy used to enhance reproductive success by rendering oneself more attractive than rivals to mates, thereby increasing one's mate value. The varied ways in which humans enhance their appearance are described, as well as the divergent tactics used by women and men to augment their appearance, which correspond to the preferences of opposite-sex mates in a heterosexual context. Evolutionarily relevant individual differences and contextual factors that vary predictably with appearance enhancement behavior are also discussed. The complementarity of sociocultural and evolutionary perspectives is emphasized and recommended avenues for future interdisciplinary research are provided for scholars interested in studying appearance enhancement behavior.

Makeup and Its Application Simulation Affect Women's Self-Perceptions

Appearance modification is ancient, universal and influences other and self-perceptions. It has been rarely addressed how expectation of appearance modification would affect women's self-perception. We analyzed self-assessments of women without makeup and after having makeup professionally applied at four increasing levels (light, moderate, heavy 1, and heavy 2 makeup). In the simulation phase, women were treated with colorless cosmetics. Fifty Brazilian women (M_age = 24.26 years; SD = 5.53) rated themselves on attractiveness, health, self-esteem, femininity, satisfaction with appearance, age, dominance, confidence, and competence in all experimental conditions. Women in the simulation phase considered themselves more feminine, healthier, and with higher self-esteem than without makeup. In the real makeup phases, these ratings were higher than in the simulation phase. Appearance satisfaction and attractiveness did not differ between simulation and the real makeup phases, both being higher than without makeup. Confidence increased only in real makeup phases, but there was no effect on competence. Thus, real appearance modification and/or an expectation thereof can differently affect specific domains of self-evaluation.

How People Become Attractive to Prospective Mates: Strategies of Self-Promotion in the Greek Cultural Context

An important aspect of human mating is to appeal to prospective mates. Accordingly, the current research attempted to identify the strategies that people use in order to become more attractive as prospective intimate partners. More specifically, using open-ended questionnaires in a sample of 326 Greek-speaking participants, we identified 87 acts that people performed in order to become more attractive as mates. By using quantitative research methods in a sample of 2,197 Greek-speaking participants, we classified these acts into 16 different strategies. We found that, enhancing one's looks and becoming more pleasant, were among the most preferred strategies. Women were more likely than men to adopt strategies that involved looks, while men were more likely than women to adopt strategies that involved resource acquisition capacity. Moreover, age effects were found for most strategies. The identified strategies were classified into two broader domains, one aiming to develop and demonstrate fitness-increasing qualities, and the other to deceive about fitness-impairing traits.

The cosmetic surgery paradox: Toward a contemporary understanding of cosmetic surgery popularisation and attitudes

Modern women feel compelled to meet near-impossible standards of beauty. For many, this pursuit ultimately culminates in cosmetic surgery - a radical form of beautification that is rapidly becoming popular worldwide. Paradoxically, while prevalent, artificial beauty remains widely unaccepted in contemporary society. This narrative review synthesizes feminist dialogue, recent research, and real-world case studies to argue that female beauty standards account for both the growing popularity of cosmetic surgery and its lack of mainstream acceptance. First, we implicate unrealistic beauty standards and the medicalization of appearance in popularizing cosmetic surgery. Second, we analyze how negative attitudes toward cosmetic surgery are also motivated by unrealistic beauty standards. Finally, we generate a synthesized model of the processes outlined in this review and provide testable predictions for future studies based on this model. Our review is the first to integrate theoretical and empirical evidence into a cohesive narrative that explains the cosmetic surgery paradox; that is, how cosmetic surgery remains secretive, stigmatized, and moralized despite its surging popularity.

Lifestyle information from YouTube influencers: some consumption patterns

Purpose

Despite lifestyle information needs being an important part of our daily lives, little is known about the role of common sources. Whilst magazines and television are traditional providers of lifestyle content, including for fashion, makeup, fitness and cookery, they have been partly replaced by content-creating online influencers.

Design/methodology/approach

To investigate this new resource, this article analyses comments on the videos of 223 UK female lifestyle influencers on YouTube for information about possible viewing patterns.

Findings

Three quarters of comments are written during the week of the video being published, consistent with videos being consumed with an information browsing function, rather than treated as an information resource to be searched when needed. Commenting on the videos of multiple influencers occurred often, suggesting that many viewers are not loyal to a single influencer. Thus, influencers seem to primarily support active scanning rather than searching for specific information. Typical viewers of UK female lifestyle influencers can therefore expect to accumulate lifestyle ideas and knowledge for potential future use in addition to gaining timely suggestions for near future routine decision-making.

Practical implications

Public-facing information professionals, health professionals and counsellors may consider recommending selected videos or influencers to help with lifestyle concerns.

Originality/value

This is the first large scale study of content-creating influencers as a lifestyle information resource.

The More Fertile, the More Creative: Changes in Women's Creative Potential across the Ovulatory Cycle

Creative thinking is a defining human feature. It provides novel solutions and as such undoubtedly has contributed to our survival. However, according to signaling theory, creativity could also have evolved through sexual selection as a potential fitness indicator. In our study, we tested one implication of this theory. Specifically, we hypothesized that if creativity can serve as a signal of women’s fitness, then we should observe an increase in creative thinking in the fertile phase of the ovulatory cycle compared to other non-fertile phases. In our study (N = 751), we tested creative potential throughout the ovulatory cycle. We found a positive correlation between the probability of conception and both creative originality and flexibility. Importantly, we also tested the mediating role of arousal in the relationship between the probability of conception and creative thinking. The results of our study are discussed in terms of signaling theory, through which women advertise their fitness with their creativity.