A model to analyze the effect of mobile banking adoption on customer interaction and satisfaction: A case study of m-banking in Iran

Analyzing the Effect of People Utilizing Mobile Technology to Make Banking Services More Accessible

Many firms in the modern world utilize m-banking systems to communicate with their consumers. The word m-banking refers to a widespread method of providing financial services and localization to customers. Since m-banking is important to both banks and users, it has been included in numerous literary works. As a result, embracing financial services via the m-banking platform is critical. This article's technique is mostly descriptive research that investigates common views, current situations, modern tactics, tangible emerging consequences, etc. The main objective here is to analyze the benefits of this study by investigating the past. Since this article analyzes what exists and is descriptive, the data is being retrieved by conducting a cross-sectional survey method about different features that are relevant by sampling the population. The main aim of this study is to explore the adoption of mobile banking technology by consumers. Based on the values of different variables such as affective commitment (AC), transaction convenience (TC), perceived ease of use (PEU), perceived reliability (PR), pre and post benefits (PPB), service, system, and information quality (SSIQ), bank trust (BT), and profitability (P), the inter-relationship between them and the adoption of m-banking technique by the users in banking technology. The model is investigated by examining the hypothesis and identifying the relationship that exists between these different parameters. A simple linear regression method is implemented using the Statistical Package for the Social Sciences (SPSS) software.

Attracting Potential Customers in E-Commerce Environments: A Comparative Study of Metaheuristic Algorithms

Internet technology has provided an indescribable new way for businesses to attract new customers, track their behaviour, customise services, products, and advertising. Internet technology and the new trend of online shopping have resulted in the establishment of numerous websites to sell products on a daily basis. Products compete to be displayed on the limited pages of a website in online shopping because it has a significant impact on sales. Website designers carefully select which products to display on a page in order to influence the customers’ purchasing decisions. However, concerns regarding appropriate decision making have not been fully addressed. As a result, this study conducts a comprehensive comparative analysis of the performance of ten different metaheuristics. The ant lion optimiser (ALO), Dragonfly algorithm (DA), Grasshopper optimisation algorithm (GOA), Harris hawks optimisation (HHO), Moth-flame optimisation algorithm (MFO), Multi-verse optimiser (MVO), sine cosine algorithm (SCA), Salp Swarm Algorithm (SSA), The whale optimisation algorithm (WOA), and Grey wolf optimiser (GWO) are some of the recent algorithms that were chosen for this study. The results show that the MFO outperforms the other methods in all sizes. MFO has an average normalised objective function of 81%, while ALO has a normalised objective function of 77%. In contrast, HHO has the worst performance of 16%. The study’s findings add new theoretical and practical insights to the growing body of knowledge about e-commerce environments and have implications for planners, policymakers, and managers, particularly in companies where an unplanned advertisement wastes the budget.

Analyzing the factors influencing adoption intention of internet banking: Applying DEMATEL-ANP-SEM approach

The main purpose of this study is to propose a research model to explore the key factors affecting consumers' willingness to use online banking. There are two stages in this research. Firstly, the decision making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) were used to explore the key factors of companies in operation of online banking. Secondly, the structural equation modeling (SEM) was used to explore the key factors of consumers' actual use of online banking. The results showed differences in the factors that companies and consumers adopted. Based on the findings, companies can adjust their business strategies and improve the consumers' willingness of online banking usage. The primary factor valued by both companies and consumers is trust. Hence, in the business of internet banking, the companies must strengthen areas such as liquidity monitoring, information security, and compliance with financial regulations, in order to reduce risks and gain customers' trust.

Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company

The idea of sustainable development links business, environmental and social objectives into one integrated effort aiming to meet a common goal. Due to the influence of current developments in customer behaviour companies revise their business strategies towards more sustainably oriented ways of production, business practices, resource efficiency, waste disposal, building partnerships, communication effectiveness etc. Market with telecommunication services is affected by technology development. Growing demands of customers result in re-evaluation of marketing routine. The main purpose of the research is to identify the change in customers’ approaches and satisfaction with offered products, enterprise processes, and business strategy as a result of implementing Customer Relationship Management in 2014 and subsequently in 2018 with the dependence on socio-demographic characteristics. Customers’ opinions were investigated using a questionnaire. Respondents were selected by direct sampling with contingent valuation. Sample set consisted of 3,282 respondents. Following the results, the fact that there are changes in approaches of customers in investigated areas in terms of gender and age as a result of implementing the Customer Relationship Management can be stated. The customers’ satisfaction with provided services improved. In order to serve the new and constantly evolving needs of the growing number of customers who care about social and environmental issues, the companies are required to permanently monitor their performance on the market and incorporate customer feedback as in input for evaluation of their internal processes. In terms of marketing, positive changes in approach, satisfaction with the quality of provided services and reduced service time were observed. In terms of business strategy, the changes in connection strategy, the effect of customer-driven strategy and services provided by call centres abroad are perceived in positive way. Keywords: sustainability, economical sustainability, marketing, Customer Relationship Management, telecommunication company.