Chalupa R, Nesměrák K. Chemophobia and passion: why chemists should desire Marcel Proust.
MONATSHEFTE FUR CHEMIE 2022;
153:697-705. [PMID:
35855688 PMCID:
PMC9281275 DOI:
10.1007/s00706-022-02945-5]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Key Words] [Grants] [Track Full Text] [Download PDF] [Figures] [Subscribe] [Scholar Register] [Received: 05/21/2022] [Accepted: 06/06/2022] [Indexed: 10/27/2022]
Abstract
In this article, we introduce a new communication strategy called the "communication success dimension" for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust's In Search of Lost Time to combat chemophobia.
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