Creativity meets neuroscience: Experimental tasks for the neuroscientific study of creative thinking

Neural signatures of STEM learning and interest in youth

Understanding the neural mechanisms underlying interest in Science, Technology, Engineering, and Mathematics (STEM) and learning is crucial for fostering creativity and problem-solving skills, key drivers of technological and educational growth. Traditional methods of assessing STEM interest are often limited by cultural and human biases, highlighting the need for more objective approaches. This study utilizes Electroencephalography (EEG) to identify neural markers linked to STEM interest and course-specific cognitive demands in young learners enrolled in a specialized private STEM program, including courses such as 3D Design, Programming, and Robotics. Specifically, Power Spectral Density (PSD) and Functional Connectivity (FC) were analyzed within theta, alpha, and beta frequency bands, which are associated with performance monitoring, creativity, and executive functioning. The findings reveal a significant negative correlation between STEM interest and brain activity in the frontal (F3, F4) and prefrontal regions (FP1, FP2) in the theta (r = -0.44, p = 0.2732; r = -0.77, p = 0.0268; r = -0.84, p = 0.0096; r = -0.62, p = 0.0990) and beta bands (r = 0.43, p = 0.2843; r = -0.56, p = 0.1524; r = -0.83, p = 0.0110; r = -0.75, p = 0.0328), indicating engagement in working memory and executive processing. Additionally, course-specific brain activity patterns reveal that Robotics is characterized by denser long-range FC networks, associated with problem-solving, while 3D Design exhibits more sparse yet efficient networks, indicative of creative ideation. A consistent beta band FC pattern between central and left-frontal areas reflects cognitive synchronicity and lateralization. These findings contribute to understanding the neurocognitive markers involved in STEM interest and learning, offering a framework for assessing and fostering engagement in STEM education through objective, neuroscience-based approaches.

EEG alpha power during creative ideation of graphic symbols

Graphic symbolic creation-transforming abstract concepts into visual forms-is a cognitively complex and uniquely human skill. Neurophysiological evidence suggests that oscillatory alpha activity is correlated with visual-figurative creative thinking. However, whether alpha oscillations play a functional role in generating graphic symbols remains unclear. To address this issue, we compared the EEG alpha power of 40 healthy adults while ideating creative and conventional graphic symbols representing an abstract concept's meaning (e.g., the word 'peace'). Our results revealed that the ideation of graphic symbols elicited alpha synchronization, with higher levels in the conventional compared to the creative condition, mainly over frontal-central, frontal-temporal, parietal-occipital, and occipital regions. Furthermore, we observed greater alpha synchronization in the right hemisphere than in the left across both conditions, particularly between temporal, central-parietal, and parietal electrodes. This asymmetry extended to central electrodes in the creative condition, while in the conventional condition, it was more pronounced over parietal-occipital regions. Finally, we also found that frontal and occipital alpha synchronization during the creative ideation phase predicted the subsequent originality scores of the graphic symbols produced. Together, these findings enhance our understanding of the dynamics of oscillatory alpha activity during graphic symbol creation, shedding light on how the interaction between inhibitory top-down control mechanisms and cognitive flexibility processes facilitates the transformation of abstract concepts into visual forms. These findings provide new insights into the neural processes underlying this uniquely human ability.

Emotion Induction Modulates Neural Dynamics Related to the Originality of Ideational Creativity

Emotions remarkably impact our creative minds; nevertheless, a comprehensive mapping of their underlying neural mechanisms remains elusive. Therefore, we examined the influence of emotion induction on ideational originality and its associated neural dynamics. Participants were randomly presented with three short videos with sad, neutral, and happy content. After each video, ideational originality was evaluated using the alternate uses task. Both happy and sad inductions significantly enhanced ideational originality relative to the neutral induction condition. However, no significant difference was observed in ideational originality between the happy and sad emotion inductions. Associated neural dynamics were assessed through EEG time-frequency (TF) power and phase-amplitude coupling (PAC) analyses. Our findings suggest that emotional states elicit distinct TF and PAC profiles associated with ideational originality. Relative to baseline, gamma activity was enhanced after the neutral induction and more enhanced after the induction of a happy emotion but reduced after the induction of sad emotion 2-4 s after starting the task. Our functional connectivity couplings suggest that inducing happy and sad emotions may influence the working memory and attentional system differently, leading to varying effects on associated processing modes. Inducing a happy emotion may result in decreased neural activity and processing of rich information in working memory for exploring more original ideas through cognitive flexibility. In contrast, inducing a sad emotion may enhance neural activity and increase coupling within the attention system to exploit and select fewer original ideas through cognitive persistence.

The Relationship of Creativity and Motor Creativity with Physical Activity and Motor Fitness in a Gender Perspective Among 8-9-Year-Old Children

BACKGROUND

In this study, we aimed to determine the presence of any potential gender differences and relationships in terms of creativity, physical activity (PA), motor fitness, and motor creativity in children aged 8-9 years.

METHODS

The study included 195 primary school children (92 girls and 103 boys) aged 8-9 years old from grade 2. To determine creativity, the Test for Creative Thinking-Drawing Production was used, while motor creativity was assessed using Torrance's 'Thinking Creatively in Action and Movement' test. Motor fitness was assessed with the selected items from the Eurofit battery and Piórkowski tests. The level of moderate-to-vigorous PA was determined with the Physical Activity Screening Measure. The Mann-Whitney U test was employed for in-between group comparison and Spearman's correlation to determine relationships between the variables.

RESULTS

The results of the research showed the presence of differences in motor fitness between boys and girls, but no differences in PA, creativity, as well as motor creativity between genders. Moreover, it was found there was no association between PA and motor fitness and creativity or motor creativity in either boys or girls at this age.

CONCLUSIONS

Thus, it can be assumed that to develop creativity through PA in children aged 8-9 years, it might be necessary to create an appropriate environment and strategy that will strengthen, inspire, and promote children's creativity through movement. Having established that there is no difference in creativity between genders at this age, it was pointed out that it is necessary to look for teaching methods that would effectively awaken this ability in a co-educational setting.

How Freely Moving Mind Wandering Relates to Creativity: Behavioral and Neural Evidence

Background: Previous studies have demonstrated that mind wandering during incubation phases enhances post-incubation creative performance. Recent empirical evidence, however, has highlighted a specific form of mind wandering closely related to creativity, termed freely moving mind wandering (FMMW). In this study, we examined the behavioral and neural associations between FMMW and creativity. Methods: We initially validated a questionnaire measuring FMMW by comparing its results with those from the Sustained Attention to Response Task (SART). Data were collected from 1316 participants who completed resting-state fMRI scans, the FMMW questionnaire, and creative tasks. Correlation analysis and Bayes factors indicated that FMMW was associated with creative thinking (AUT). To elucidate the neural mechanisms underlying the relationship between FMMW and creativity, Hidden Markov Models (HMM) were employed to analyze the temporal dynamics of the resting-state fMRI data. Results: Our findings indicated that brain dynamics associated with FMMW involve integration within multiple networks and between networks (r = -0.11, pFDR < 0.05). The links between brain dynamics associated with FMMW and creativity were mediated by FMMW (c' = 0.01, [-0.0181, -0.0029]). Conclusions: These findings demonstrate the relationship between FMMW and creativity, offering insights into the neural mechanisms underpinning this relationship.

Assessing novelty, feasibility and value of creative ideas with an unsupervised approach using GPT-4

Creativity is defined by three key factors: novelty, feasibility and value. While many creativity tests focus primarily on novelty, they often neglect feasibility and value, thereby limiting their reflection of real-world creativity. In this study, we employ GPT-4, a large language model, to assess these three dimensions in a Japanese-language Alternative Uses Test (AUT). Using a crowdsourced evaluation method, we acquire ground truth data for 30 question items and test various GPT prompt designs. Our findings show that asking for multiple responses in a single prompt, using an 'explain first, rate later' design, is both cost-effective and accurate (r = .62, .59 and .33 for novelty, feasibility and value, respectively). Moreover, our method offers comparable accuracy to existing methods in assessing novelty, without the need for training data. We also evaluate additional models such as GPT-4 Turbo, GPT-4 Omni and Claude 3.5 Sonnet. Comparable performance across these models demonstrates the universal applicability of our prompt design. Our results contribute a straightforward platform for instant AUT evaluation and provide valuable ground truth data for future methodological research.

Creative therapy in health and disease: Inner vision

Can we better understand the unique mechanisms of de novo abilities in light of our current knowledge of the psychological and neuroscientific literature on creativity? This review outlines the state-of-the-art in the neuroscience of creativity and points out crucial aspects that still demand further exploration, such as brain plasticity. The progressive development of current neuroscience research on creativity presents a multitude of prospects and potentials for furnishing efficacious therapy in the context of health and illness. Therefore, we discuss directions for future studies, identifying a focus on pinpointing the neglected beneficial practices for creative therapy. We emphasize the neglected neuroscience perspective of creativity on health and disease and how creative therapy could offer limitless possibilities to improve our well-being and give hope to patients with neurodegenerative diseases to compensate for their brain injuries and cognitive impairments by expressing their hidden creativity.

The Difference in the Creativity of People Who Are Deaf or Hard of Hearing and Those with Typical Hearing: A Scoping Review

The scoping review aimed to describe differences in creativity between deaf and hard of hearing and typically hearing people. The research question for the review was: what are the differences in the creativity of deaf and hard-of-hearing people in comparison with people with typical hearing? A total of eleven databases were used for the search, as well as sources of the unpublished studies/gray literature. The scoping review was prepared following the Joanna Briggs Institute methodology and PRISMA frame as a basis for reporting scoping reviews. A total of 30 studies were analyzed concerning the selected research areas. Intrinsic creativity was the first area identified. Specific activities for the development of creativity formed the second area for analysis. The third area focused on differences in creativity between deaf and hard of hearing and typically hearing. The fourth area includes studies that call for an equitable research environment.

Targeted dream incubation at sleep onset increases post-sleep creative performance

The link between dreams and creativity has been a topic of intense speculation. Recent scientific findings suggest that sleep onset (known as N1) may be an ideal brain state for creative ideation. However, the specific link between N1 dream content and creativity has remained unclear. To investigate the contribution of N1 dream content to creative performance, we administered targeted dream incubation (a protocol that presents auditory cues at sleep onset to introduce specific themes into dreams) and collected dream reports to measure incorporation of the selected theme into dream content. We then assessed creative performance using a set of three theme-related creativity tasks. Our findings show enhanced creative performance and greater semantic distance in task responses following a period of N1 sleep as compared to wake, corroborating recent work identifying N1 as a creative sweet spot and offering novel evidence for N1 enabling a cognitive state with greater associative divergence. We further demonstrate that successful N1 dream incubation enhances creative performance more than N1 sleep alone. To our knowledge, this is the first controlled experiment investigating a direct role of incubating dream content in the enhancement of creative performance.

How does experimentally induced pain affect creative ideation and underlying attention-related psychophysiological mechanisms?

While the adverse effect of chronic pain on attention and more complex cognitive abilities is well documented, the findings for experimentally induced pain are inconsistent. These inconsistencies could be attributable to sufficient attentional resources and/or compensatory mechanisms in individuals experiencing experimentally induced pain that are not observable at the behavioral level but could be revealed by psychophysiological measures such as the electroencephalography (EEG). With the current study, we aimed to investigate whether experimentally induced pain affects creative ideation in an adaptation of the Alternate Uses Task (AUT). Performance in the AUT was compared between 39 females in a pain group and 37 females in a pain-free group. While solving the task, EEG was recorded to measure the degree of internally directed attention assessed by means of task-related power (TRP) changes in the upper alpha-frequency band. The results revealed that the pain group and the pain-free group did not differ in AUT performance at the behavioral level. However, TRP increases in the upper alpha band at right (vs. left) temporal, parietal, and occipital electrode sites were significantly more pronounced in the pain group compared to the pain-free group. These results indicate that individuals in the pain group allocated more attention to internal mental processes during creative ideation than individuals in the pain-free group. The necessary inhibition of pain might have caused this additional activation so that the pain group performed similarly well on the behavioral level as the pain-free group.

A meta-analysis showing improved cognitive performance in healthy young adults with transcranial alternating current stimulation

Transcranial alternating current stimulation (tACS) is a non-invasive brain stimulation used for improving cognitive functions via delivering weak electrical stimulation with a certain frequency. This systematic review and meta-analysis investigated the effects of tACS protocols on cognitive functions in healthy young adults. We identified 56 qualified studies that compared cognitive functions between tACS and sham control groups, as indicated by cognitive performances and cognition-related reaction time. Moderator variable analyses specified effect size according to (a) timing of tACS, (b) frequency band of simulation, (c) targeted brain region, and (b) cognitive domain, respectively. Random-effects model meta-analysis revealed small positive effects of tACS protocols on cognitive performances. The moderator variable analyses found significant effects for online-tACS with theta frequency band, online-tACS with gamma frequency band, and offline-tACS with theta frequency band. Moreover, cognitive performances were improved in online- and offline-tACS with theta frequency band on either prefrontal and posterior parietal cortical regions, and further both online- and offline-tACS with theta frequency band enhanced executive function. Online-tACS with gamma frequency band on posterior parietal cortex was effective for improving cognitive performances, and the cognitive improvements appeared in executive function and perceptual-motor function. These findings suggested that tACS protocols with specific timing and frequency band may effectively improve cognitive performances.

The Creative Drummer: An EEG-Based Pilot Study on the Correlates of Emotions and Creative Drum Playing

It is reasonable to assume that emotional processes are involved in creative tasks and the generation of creative ideas. In this pilot study, we investigate the emotional correlates in professional drummers during different degrees of creative music playing. Ten participants performed three tasks: repetitive rhythmic drum playing, pattern-based improvisation, and attention-intensive free improvisation, while their EEG activity was recorded. Arousal and valence levels were estimated from the EEG data at baseline and for the three tasks. Results show significantly increased levels of valence (i.e., increased prefrontal right alpha power compared to prefrontal left alpha power) during pattern-based and free improvisation relative to baseline, and significantly increased levels of valence during free improvisation relative to pattern-based improvisation. These results seem to indicate that positive emotion (characterized as increased valence) is associated with the creation of original ideas in drum playing and that the freer the creative process, the greater the positive effect. The implication of these results may be of particular relevance in the fields of music-based therapeutic interventions and music pedagogy.

Functional brain activation patterns of creative metacognitive monitoring

Creative metacognitive monitoring represents the ability to accurately evaluate the quality of own ideas during idea generation. To the best of our knowledge, this study presents the first EEG investigation of creative metacognitive monitoring in the brain, using data, of 100 participants, who generated single, original uses of common objects (alternate uses task). After each response, participants subjectively rated the creative quality of their idea. Additionally, five independent external judges rated the creative quality of all ideas. The correspondence between the subjective and the external performance ratings served as a measure of monitoring accuracy. We applied a generalized linear mixed effects model to investigate effects of creative metacognitive monitoring and creative potential on EEG activity in the alpha band at idea and person level. Participants with both higher monitoring skills and higher creative potential showed stronger alpha power decreases at parietal/occipital sites during creative idea generation and evaluation. Interestingly, only more creative people with lower metacognitive monitoring skills showed the expected alpha power increases at parietal/occipital sites during both phases. Furthermore, metacognitive monitoring skills were associated with lower frontal and temporal/central alpha power during idea evaluation (compared to generation) at the person level. This pattern of findings seems to suggest that less internal attention, less memory load, and increased sensory processing are associated with more effective and accurate monitoring of the creative process. This study sheds first light on the brain mechanisms underlying the interplay of creative metacognitive monitoring skills and creative potential.

Understanding creativity process through electroencephalography measurement on creativity-related cognitive factors

Introduction

Neurotechnology approaches, such as electroencephalography (EEG), can aid understanding of the cognitive processes behind creativity.

Methods

To identify and compare the EEG characteristics of creativity-related cognitive factors (remote association, common association, combination, recall, and retrieval), 30 participants were recruited to conduct an EEG induction study.

Results

From the event-related potential (ERP) results and spectral analysis, the study supports that creativity is related to the frontal lobe areas of the brain and common association is an unconscious process.

Discussion

The results help explain why some creativity-related cognitive factors are involved either more or less readily than others in the creative design process from workload aspects. This study identifies the part of the brain that is involved in the combination cognitive factor and detects the ERP results on cognitive factors. This study can be used by designers and researchers to further understand the cognitive processes of creativity.

Temporal and electroencephalography dynamics of surreal marketing

Event-related spectral perturbation analysis was employed in this study to explore whether surreal image designs containing metaphors could influence product marketing effects, including consumers' product curiosity, product comprehension, product preference, and purchase intention. A total of 30 healthy participants aged 21-30 years were recruited. Neurophysiological findings revealed that lower gamma, beta, and theta spectral powers were evoked in the right insula (Brodmann Area 13) by surreal marketing images. This was associated, behaviorally, with the manifestation of higher product curiosity and purchase intention. Based on previous research, the brain functions of this area include novelty, puzzle-solving, and cravings for reward caused by cognitive overload.

The ambulatory battery of creativity: Additional evidence for reliability and validity

Psychometrically sound instruments that assess temporal dynamics of creative abilities are limited. The Ambulatory Battery of Creativity (ABC) is designed to assess creative ideation performance multiple times in everyday life and was proven to capture the intra-individual dynamic of creative abilities reliably and validly. The present ambulatory study aimed to replicate and extend the psychometric evidence of the novel ABC. Sixty-nine participants worked on the ABC during a 5-day ambulatory assessment protocol. Each day, participants completed six randomly presented items of the verbal and the figural ABC. Matching previous psychometric analyses, the results indicated good between-person (≥0.80) and good within-person (≥0.72) reliability. Furthermore, evidence for between-person and within-person validity of the ABC was obtained. Performance in the verbal and the figural ABC were interrelated and correlated with an independent measure of creative potential. The verbal ABC was further associated with openness, self-reported creative behavior, creative activities, and creative achievements, thus providing additional evidence of construct validity, especially for the verbal ABC. Finally, the verbal and the figural ABC yielded convincing within-person validity: Longer response times and higher subjective originality ratings were associated with more original ideas. This replication and extension of the ABC's psychometric properties indicates that it enables a reliable and valid assessment of moment-to-moment fluctuations of creative ideation abilities in everyday life, which may facilitate the investigation of exciting new research questions related to dynamic aspects of creative ability.

Everyday Creativity is Associated with Increased Frontal Electroencephalography Alpha Activity During Creative Ideation

Everyday creativity is the basic ability of human survival and penetrates every aspect of life. Nevertheless, the neural mechanisms underlying everyday creativity was largely unexplored. In this study, seventy-five participants completed the creative behaviour inventory, a tool for assessing creative behaviour in daily life. The participants also completed the alternate uses task (AUT) during an electroencephalography (EEG) assessment to evaluate creative thinking. Alpha power was used to quantify neural oscillations during the creative process, while alpha coherence was used to quantify information communication between frontal regions and other sites during creative ideation. Moreover, these two task-related quantitative measures were combined to investigate the relationship between individual differences in everyday creativity and EEG alpha activity during creative idea generation. Compared with the reference period, increased alpha power was observed in the frontal cortex of the right hemisphere and increased functional coupling was observed between frontal and parietal/temporal regions during the activation period. Interestingly, individual differences in everyday creativity were associated with distinct patterns of EEG alpha activity. Specifically, individuals with higher everyday creativity had increased alpha power in the frontal cortex, and increased changes in coherence in frontal-temporal regions of the right hemisphere while performing the AUT. It might indicate that individuals with higher everyday creativity had an enhanced ability to focus on internal information processing and control bottom-up stimuli, as well as better selection of novel semantic information when performing creative ideation tasks.

The impact of chronic pain on creative ideation: An examination of the underlying attention-related psychophysiological mechanisms

Background

Attentional deficits in patients with chronic pain are common and well studied. Yet, few studies have examined the effects of chronic pain on more complex cognitive abilities that rely on well‐functioning attentional systems. With the current study, we aimed to investigate whether the impact of chronic pain on attention affects creative ideation as measured with an adaptation of the alternate uses task (AUT).

Methods

Performance in the AUT was compared between 33 patients suffering from chronic pain and 33 healthy matched controls. While solving the task, EEG was recorded to measure the degree of internally directed attention assessed by means of task‐related power (TRP) changes.

Results

The results revealed that patients with chronic pain generated less creative ideas than healthy controls. This lack of performance was accompanied by lower event‐related synchronization (ERS), especially in right parietal sites. Furthermore, these ERS differences explained one‐third of the inter‐group variance in AUT performance.

Conclusions

These results suggest that performance decrements in creative ideation in patients with chronic pain may be at least partly attributable to attentional impairments associated with chronic pain.

Significance

Chronic pain negatively affects attention and more complex cognitive abilities. However, the underlying psychophysiological mechanisms and the role of attention as a source of these impairments in more complex abilities are poorly understood. By analyzing task‐related power changes in the EEG, the role of internal attention in creative ideation could be determined, revealing the functional relationship between chronic pain, attention, and a more complex cognitive ability.

How stereotype threat affects the brain dynamics of creative thinking in female students

When people are placed in a situation where they are at risk of substantiating a negative stereotype about their social group (a scenario termed stereotype threat), the extra pressure to avoid this outcome can undermine their performance. Substantial and consistent gender disparities in STEM fields leave women vulnerable to stereotype threat, including the stereotype that women are not as good at generating creative and innovative ideas as men. We tested whether female students' creative thinking is affected by a stereotype threat by measuring power in the alpha frequency band (8-12Hz oscillations) that has been associated with better creative thinking outcomes. Counter to expectations that a stereotype threat would reduce alpha power associated with creative thinking, analyses showed increased alpha power following the introduction of the stereotype threat. This outcome suggests that women may have attempted to increase their internal attention during the task in order to disprove the stereotype. Behaviorally, this effort did not lead to changes in creative performance, suggesting that the stereotype threat decoupled alpha power from creative thinking outcomes. These results support a growing school of thought in the neuroscience of creativity literature that the alpha power often seen in conjunction with creative behavior is not necessarily related to the creativity processes themselves, but rather might be part of a larger network modulating the distribution of attentional resources more broadly.

Neural Phenomenon in Musicality: The Interpretation of Dual-Processing Modes in Melodic Perception

The confluence of creativity in music performance finds itself in performance practices and cultural motifs, the communication of the human body along with the instrument it interacts with, and individual performers' perceptual, motor, and cognitive abilities that contribute to varied musical interpretations of the same piece or melodic line. The musical and artistic execution of a player, as well as the product of this phenomena can become determinant causes in a creative mental state. With advances in neurocognitive measures, the state of one's artistic intuition and execution has been a growing interest in understanding the creative thought process of human behavior, particularly in improvising artists. This article discusses the implementation on the concurrence of spontaneous (Type-1) and controlled (Type-2) processing modes that may be apparent in the perception of non-improvising artists on how melodic lines are perceived in music performance. Elucidating the cortical-subcortical activity in the dual-process model may extend to non-improvising musicians explored in the paradigm of neural correlates. These interactions may open new possibilities for expanding the repertoire of executive functions, creativity, and the coordinated activity of cortical-subcortical regions that regulate the free flow of artistic ideas and expressive spontaneity in future neuromusical research.

The Dynamic Creativity Framework

Abstract. The dynamic creativity framework (DCF) represents a new theoretical perspective for studying the creativity construct. This framework is based on the dynamic definition of creativity, and it has both theoretical and empirical implications. From a theoretical point of view, we review the characteristics of the dynamic creative process and its extension into the dynamic universal creative process, encompassing creativity at different layers of complexity. We discuss the key concept of creative potential, considering individual, sociocultural, and material viewpoints, and we show how the DCF is instrumental in clarifying the relationship between creativity and intelligence, between creativity and anticipation, as well as in introducing the concept of ‘organic creativity’. From the empirical perspective, we focus on the dynamic creative process broken down into four phases: i) drive, ii) information, iii) idea generation, iv) idea evaluation. We review results obtained through investigations accounting for the dynamic interplay between emotional and cognitive components defining creative performance for each. Experiments were conducted to measure the role of emotions and attention in driving the dynamic process, considering the processing of apparently irrelevant information and the interaction between idea generation and idea evaluation, always taking into account individual differences as measured through personality traits, performance variables, or lifetime achievement. Neurophysiological evidence is considered in discussing dynamic effects in divergent thinking, such as the serial order effect, as well as the possibility to enhance creative potential through neurofeedback. Finally, we report on the effects of different environments on the creative process, highlighting the dynamics produced by context-embeddedness.

Design Meets Neuroscience: An Electroencephalogram Study of Design Thinking in Concept Generation Phase

Extant research on design thinking is subjective and limited. This manuscript combines protocol analysis and electroencephalogram (EEG) to read design thoughts in the core design activities of concept generation phase. The results suggest that alpha band power had event related synchronization (ERS) in the scenario task and divergent thinking occupies a dominant position. However, it had event related desynchronization (ERD) in analogy and inference activities, etc., and it is stronger for mental pressure and exercised cognitive processing. In addition, the parietooccipital area differs significantly from other brain areas in most design activities. This study explores the relationship of different design thinking and EEG data, which is innovative and professional in the field of design, providing a more objective data basis and evaluation method for future applied research and diverse educational practices.

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

During the decision-making process, consumers notice, inspect, and visually scan different products. External characteristics of a product, such as design, packaging, label, and logo, have been shown to strongly influence how customers perceive, assess, and select a product. Marketers have put a lot of effort into determining the factors that trigger consumers' visual attention toward products, using traditional research methods, self-reports, or observations. The use of neuroscientific tools to study consumer behavior may improve our understanding of how external characteristics influence consumers' visual attention. Consumer neuroscience research shows that preferences for a product may already be reflected in brain activity before customers make a final decision. Using electroencephalography (EEG), we investigated whether the design of different wine labeling influences individual preferences, reflected in the neural activity related to visual attention. More specifically, we examined whether the posterior contralateral negativity (PCN) can be used to assess and predict consumers' preferences for a specific product based on its external characteristics. The PCN is commonly used to estimate attentional selection by focusing on stimulus-side dependent EEG lateralization above parieto-occipital areas. We computed the PCN to assess whether a certain wine label caught participants' visual attention and additionally by comparing the PCN with behavioral data (wine preferences and reaction times) to determine whether early effects of visual attention could predict participants' final preferences for a specific label. Our findings indicate that the PCN provides relevant information on visual attention mechanisms for external characteristics, as the view of the four labels modulated PCN amplitude. We hope this study can help researchers and practitioners in examining the effects of external product characteristics on consumer choice by estimating the changes in the EEG that are related to visual attention.

Spatiospectral brain networks reflective of improvisational experience

Musical improvisers are trained to categorize certain musical structures into functional classes, which is thought to facilitate improvisation. Using a novel auditory oddball paradigm (Goldman et al., 2020) which enables us to disassociate a deviant (i.e. musical chord inversion) from a consistent functional class, we recorded scalp EEG from a group of musicians who spanned a range of improvisational and classically trained experience. Using a spatiospectral based inter and intra network connectivity analysis, we found that improvisers showed a variety of differences in connectivity within and between large-scale cortical networks compared to classically trained musicians, as a function of deviant type. Inter-network connectivity in the alpha band, for a time window leading up to the behavioural response, was strongly linked to improvisation experience, with the default mode network acting as a hub. Spatiospectral networks post response were substantially different between improvisers and classically trained musicians, with greater inter-network connectivity (specific to the alpha and beta bands) seen in improvisers whereas those with more classical training had largely reduced inter-network activity (mostly in the gamma band). More generally, we interpret our findings in the context of network-level correlates of expectation violation as a function of subject expertise, and we discuss how these may generalize to other and more ecologically valid scenarios.

Clustering and switching in divergent thinking: Neurophysiological correlates underlying flexibility during idea generation

EEG alpha synchronization, especially in posterior parietal cortical regions of the right hemisphere, is indicative of high internal processing demands that are typically involved in divergent thinking (DT). During the course of DT, as ideation proceeds, ideas tend to become more creative, being more likely to be drawn from new conceptual categories through the use of the cognitive mechanism of flexibility. The present study investigated whether EEG alpha synchronization can be modulated by flexibility in DT by comparing cortical activation patterns during the switch of category (switching) and the stay in the same category (clustering). Twenty participants were required to generate alternative uses of everyday objects during EEG recording. Differential results were specifically found in the lower alpha band (8-10 Hz): whereas clustering showed synchronization typically lateralized in the right posterior parietal areas, switching induced posterior parietal synchronization over both right and left hemispheres. These findings indicate that the two distinct cognitive mechanisms subsuming flexibility (switching and clustering) are associated with a different hemispheric modulation of lower alpha activity, as switching, in comparison to clustering, is related to higher power in the lower alpha band over the left hemisphere. Switching in comparison to clustering may thus require a larger investment of cognitive resources due to the exploratory process of moving from one semantic conceptual category to another in the course of creative ideation.

EEG signals respond differently to idea generation, idea evolution and evaluation in a loosely controlled creativity experiment

Many neurocognitive studies endeavor to understand neural mechanisms of basic creative activities in strictly controlled experiments. However, little evidence is available regarding the neural mechanisms of interactions between basic activities underlying creativity in such experiments. Moreover, strictly controlled experiments might limit flexibility/freedom needed for creative exploration. Thus, this study investigated the whole-brain neuronal networks' interactions between three modes of thinking: idea generation, idea evolution, and evaluation in a loosely controlled creativity experiment. The loosely controlled creativity experiment will provide a degree of flexibility/freedom for participants to incubate creative ideas through extending response time from a few seconds to 3 min. In the experiment, participants accomplished a modified figural Torrance Test of Creative Thinking (TTCT-F) while their EEG signals were recorded. During idea generation, a participant was instructed to complete a sketch that was immediately triggered by a sketch stimulus at first sight. During idea evolution, a participant was instructed to complete a sketch that is radically distinctive from what was immediately triggered by the sketch stimulus. During the evaluation, a participant was instructed to evaluate difficulties of thinking and drawing during idea generation and evolution. It is expected that participants would use their experience to intuitively complete a sketch during idea generation while they could use more divergent and imaginative thinking to complete a possible creative sketch during idea evolution. Such an experimental design is named as a loosely controlled creativity experiment, which offers an approach to studying creativity in an ecologically valid manner. The validity of the loosely controlled creativity experiment could be verified through comparing its findings on phenomena that have been effectively studied by validated experimental research. It was found from our experiment that alpha power decreased significantly from rest to the three modes of thinking. These findings are consistent with that from visual creativity research based on event-related (de)synchronization (ERD/ERS) and task-related power changes (TRP). Specifically, in the lower alpha band (8-10 Hz), the decreases of alpha power were significantly lower over almost the entire scalp during idea evolution compared to the other modes of thinking. This finding indicated that idea evolution requires less general attention demands than the other two modes of thinking since the lower alpha ERD has been reported as being more likely to reflect general task demands such as attentional processes. In the upper alpha band (10-12 Hz), the decreases of alpha power were significantly higher over central sites during the evaluation compared to idea evolution. This finding indicated that evaluation involves more task-specific demands since the upper alpha ERD has been found as being more likely to reflect task-specific demands such as memory and intelligence, as was defined in the literature. In addition, new findings were obtained since the loosely controlled creativity experiment could activate multiple brain networks to accomplish the tasks involving the three modes of thinking. EEG microstate analysis was used to structure the unstructured EEG data to detect the activation of multiple brain networks. Combined EEG-fMRI and EEG source localization studies have indicated that EEG microstate classes are closely associated with the resting-state network as identified using fMRI. It was found that the default mode network was more active during idea evolution compared to the other two modes of thinking, while the cognitive control network was more active during the evaluation compared to the other two modes of thinking. This finding indicated that idea evolution might be more associated with unconscious and internal directed attention processes. Taken together, the loosely controlled creativity experiment with the support of EEG microstate analysis appears to offer an effective approach to investigating the real-world complex creativity activity.

Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research

The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional mechanisms related to marketing-relevant behavior. However, knowledge about neuroscience tools that are used in consumer neuroscience research is scattered. In this article, we present the results of a literature review that aims to provide an overview of the available consumer neuroscience tools and classifies them according to their characteristics. We analyse a total of 219 full-texts in the area of consumer neuroscience. Our findings suggest that there are seven tools that are currently used in consumer neuroscience research. In particular, electroencephalography (EEG) and eye tracking (ET) are the most commonly used tools in the field. We also find that consumer neuroscience tools are used to study consumer preferences and behaviors in different marketing domains such as advertising, branding, online experience, pricing, product development and product experience. Finally, we identify two ready-to-use platforms, namely iMotions and GRAIL that can help in integrating the measurements of different consumer neuroscience tools simultaneously. Measuring brain activity and physiological responses on a common platform could help by (1) reducing time and costs for experiments and (2) linking cognitive and emotional aspects with neuronal processes. Overall, this article provides relevant input in setting directions for future research and for business applications in consumer neuroscience. We hope that this study will provide help to researchers and practitioners in identifying available, non-invasive and useful tools to study consumer behavior.

Resting-State Fluctuations Underlie Free and Creative Verbal Behaviors in the Human Brain

Resting-state fluctuations are ubiquitous and widely studied phenomena of the human brain, yet we are largely in the dark regarding their function in human cognition. Here we examined the hypothesis that resting-state fluctuations underlie the generation of free and creative human behaviors. In our experiment, participants were asked to perform three voluntary verbal tasks: a verbal fluency task, a verbal creativity task, and a divergent thinking task, during functional magnetic resonance imaging scanning. Blood oxygenation level dependent (BOLD)-activity during these tasks was contrasted with a control- deterministic verbal task, in which the behavior was fully determined by external stimuli. Our results reveal that all voluntary verbal-generation responses displayed a gradual anticipatory buildup that preceded the deterministic control-related responses. Critically, the time-frequency dynamics of these anticipatory buildups were significantly correlated with resting-state fluctuations' dynamics. These correlations were not a general BOLD-related or verbal-response related result, as they were not found during the externally determined verbal control condition. Furthermore, they were located in brain regions known to be involved in language production, specifically the left inferior frontal gyrus. These results suggest a common function of resting-state fluctuations as the neural mechanism underlying the generation of free and creative behaviors in the human cortex.

Creativity is associated with a characteristic U-shaped function of alpha power changes accompanied by an early increase in functional coupling

Although there exists increasing knowledge about brain correlates underlying creative ideation in general, the specific neurocognitive mechanisms implicated in different stages of the creative thinking process are still under-researched. Some recent EEG studies suggested that alpha power during creative ideation varies as a function of time, with the highest levels of alpha power after stimulus onset and at the end of the creative thinking process. The main aim of the present study was to replicate and extend this finding by applying an individual differences approach, and by investigating functional coupling between long distance cortical sites during the process of creative ideation. Eighty-six participants performed the Alternate Uses (AU) task during EEG assessment. Results revealed that more original people showed increased alpha power after stimulus onset and before finalizing the process of idea generation. This U-shaped alpha power pattern was accompanied by an early increase in functional communication between frontal and parietal-occipital sites during the creative thinking process, putatively indicating activation of top-down executive control processes. Participants with lower originality showed no significant time-related variation in alpha power and a delayed increase in long distance functional communication. These findings are in line with dual process models of creative ideation and support the idea that increased alpha power at the beginning of the creative ideation process may indicate more associative modes of thinking and memory processes, while the alpha increases at later stages may indicate executive control processes, associated with idea elaboration/evaluation.

Enriched Environment and Social Isolation Affect Cognition Ability via Altering Excitatory and Inhibitory Synaptic Density in Mice Hippocampus

The purpose of the study was to examine whether the underlying mechanism of the alteration of cognitive ability and synaptic plasticity induced by the housing environment is associated with the balance of excitatory/inhibitory synaptic density. Enriched environment (EE) and social isolation (SI) are two different housing environment, and one is to give multiple sensory environments, the other is to give monotonous and lonely environment. Male 4-week-old C57 mice were divided into three groups: CON, EE and SI. They were housed in the different cage until 3 months of age. Morris water maze and novel object recognition were performed. Long term potentiation (LTP), depotentiation (DEP) and local field potentials were recorded in the hippocampal perforant pathway and dentate gyrus (DG) region. The data showed that EE enhanced the ability of spatial learning, reversal learning and memory as well as LTP/DEP in the hippocampal DG region. Meanwhile, SI reduced those abilities and the level of LTP/DEP. Moreover, there were higher couplings of both phase-amplitude and phase-phase in the EE group, and lower couplings of them in the SI group compared to that in the CON group. Western blot and immunofluorescence analysis showed that EE significantly enhanced the level of PSD-95, NR2B and DCX; however, SI reduced them but increased GABA_AR_α1 and decreased DCX levels. The data suggests that the cognitive functions, synaptic plasticity, neurogenesis and neuronal oscillatory patterns were significantly impacted by housing environment via possibly changing the balance of excitatory and inhibitory synaptic density.

Humor comprehension and creative cognition: Shared and distinct neurocognitive mechanisms as indicated by EEG alpha activity

Humor comprehension is increasingly recognized as showing parallels to more conventional creative cognition; yet our understanding of brain mechanisms underlying creative cognition in a humorous context is still limited. The present study addressed this issue by investigating functional patterns of EEG alpha activity while 93 participants viewed nonverbal humorous cartoons until they indicated having recognized the punch line, and subsequently vocalized their idea as to what constituted it. In a similar fashion, EEG was also assessed during performance of the Alternate Uses Task (AUT), in order to identify similarities and differences in EEG alpha activity implicated in conventional creative cognition vs. humor comprehension. Analyses revealed a pattern of robust task-related alpha power increases in both tasks, which were markedly more right-lateralized at ventral fronto-temporal sites in the humor task as compared to the AUT. Findings are interpreted in line with recent literature on the functional role of alpha activity in the creativity domain. Altogether, this study adds further evidence to the particular role of EEG alpha oscillations in creative cognition and supports the idea that conventional creative ideation and the comprehension of humor share neural mechanisms affiliated to creative cognition.

Subjective semantic surprise resulting from divided attention biases evaluations of an idea's creativity

The evaluation of an idea’s creativity constitutes an important step in successfully responding to an unexpected problem with a new solution. Yet, distractions compete for cognitive resources with the evaluation process and may change how individuals evaluate ideas. In this paper, we investigate whether attentional demands from these distractions bias creativity evaluations. This question is examined using 1,065 creativity evaluations of 15 alternative uses of everyday objects by 71 study participants. Participants in the distraction group (Treatment) rated the alternative uses as more creative on the novelty dimension, but not the usefulness dimension, than did participants in the baseline group (Control). Psychophysiological measurements—event-related and spectral EEG and pupillometry—confirm attentional resources in the Treatment group are being diverted to a distractor task and that the Control group expended significantly more cognitive resources on the evaluation of the alternative uses. These data show direct physiological evidence that distractor tasks draw cognitive resources from creative evaluation and that such distractions will bias judgements of creativity.

EEG "Signs" of Verbal Creative Task Fulfillment with and without Overcoming Self-Induced Stereotypes

The study aimed to reveal task-related differences in story creation with and without the mental effort of overcoming self-induced stereotypes. Eighteen right-handed subjects (19.3 ± 1.1 years old) created stories. The subjects reported the formation of story plot stereotypes (as we call them: self-induced) during self-regulated creative production, which had to be overcome with the instruction to continue the story. Creative task fulfillment (without formed stereotypes—first stage of creation) was characterized by a decrease in the wave percentages of 9–10 Hz, 10–11 Hz and 11–12 Hz frequencies and EEG desynchronization (decreases in EEG spectral power) in the theta (4–8 Hz), alpha1 (8–10 Hz) and alpha2 (10–13 Hz) frequency bands in comparison with the REST (random episodic silent thought) state. The effortful creation task (with overcoming of self-induced stereotypes-second stage of creation) was characterized by increases in waves with frequencies of 9–10 Hz, 10–11 Hz, 11–12 Hz in temporal, occipital areas and pronounced EEG synchronization in alpha1,2 frequency bands in comparison with the free creation condition. It was also found, that the participants with the higher originality scores in psychological tests demonstrated increased percentage of high frequencies (11–12 Hz in comparison with those who had lower originality scores. Obtained results support the role of alpha and theta frequency bands dynamics in creative cognition.

Predicting response originality through brain activity: An analysis of changes in EEG alpha power during the generation of alternative ideas

Growing neurophysiological evidence points to a role of alpha oscillations in divergent thinking (DT). In particular, studies have shown a consistent EEG alpha synchronization during performance on the Alternative Uses Task (AUT), a well-established DT task. However, there is a need for investigating the brain dynamics underlying the production of a sequence of multiple, alternative ideas at the AUT and their relationship with idea originality. In twenty young adults, we investigated changes in alpha power during performance on a structured version of the AUT, requiring to ideate four alternative uses for conventional objects in distinct and sequentially balanced time periods. Data analysis followed a three-step approach, including behaviour aspects, physiology aspects, and their mutual relationship. At the behavioural level, we observed a typical serial order effect during DT production, with an increase of originality associated with an increase in ideational time and a decrease in response percentage over the four responses. This pattern was paralleled by a shift from alpha desynchronization to alpha synchronization across production of the four alternative ideas. Remarkably, alpha power changes were able to explain response originality, with a differential role of alpha power over different sensor sites. In particular, alpha synchronization over frontal, central, and temporal sites was able to predict the generation of original ideas in the first phases of the DT process, whereas alpha synchronization over centro-parietal sites persistently predicted response originality during the entire DT production. Moreover, a bilateral hemispheric effect in frontal sites and a left-lateralized effect in central, temporal, and parietal sensor sites emerged as predictors of the increase in response originality. These findings highlight the temporal dynamics of DT production across the generation of alternative ideas and support a partially distinct functional role of specific cortical areas during DT.

Creative challenge: Regular exercising moderates the association between task-related heart rate variability changes and individual differences in originality

Coping with mental challenges is vital to everyday functioning. In accordance with prominent theories, the adaptive and flexible adjustment of the organism to daily demands is well expressed in task-related changes of cardiac vagal control. While many mental challenges are associated with increased effort and associated decreased task-related heart rate variability (HRV), some cognitive challenges go along with HRV increases. Especially creativity represents a cognitive process, which not only results from mental effort but also from spontaneous modes of thinking. Critically, creativity and HRV are associated with regular exercising and fitness. Furthermore, the cross-stressor adaptation theory suggests that changes in cardiac reactions to physical challenges may generalize to mental challenges. In line with this idea the amount of regular exercising was hypothesized to moderate the association between HRV changes and creativity. A sample of 97 participants was investigated. They reported the amount of regular exercise and their ECG was measured at baseline and during a creativity task. An association between task-related HRV changes and originality as a function of participants' amount of regular exercise was found. Participants reporting more regular exercising produced more original ideas when they had higher HRV increases during the task, while more sedentary participants showed the opposite association. Results suggest that individuals with a higher amount of regular exercise achieve higher originality probably via the engagement in more spontaneous modes of thinking, while more sedentary people may primarily benefit from increased mental effort. This supports the conclusion that higher creativity can be achieved by different strategies.

The creative thinking cognitive process influenced by acute stress in humans: an electroencephalography study

This study examined the underlying neural mechanism of acute stress affecting creative thinking. Twenty-six male participants underwent the Alternative Uses Test before and after acute stress test (Montreal Imaging Stress Task). Compared to before stress, stressed participants responded with higher salivary cortisol and salivary alpha-amylase. The electroencephalogram results indicated a general decrease in upper-frequency alpha power after stress, compared with that of before stress. The decrease in upper-frequency alpha power observed in the first stage after exposure to stress was related to memory and attention. Additionally, stress also reduced the differences between individuals with different creative abilities. In summary, these findings indicated that acute stress impaired creative thinking and primarily affected the earlier phase of the process of creative cognition. This study provides some practical implications for educational practice and corporate innovation in that a more relaxed environment promotes creative output. Lay Summary Acute stress impaired creative thinking performance and mainly affects the earlier phase of the process of creative cognition. Additionally, stress seems to reduce the differences between individuals with different creative abilities.

Resting-state alpha and gamma activity in affective disorder with ADHD symptoms: Comparison between bipolar disorder and major depressive disorder

Although comorbid attention deficit/hyperactivity disorder (ADHD) symptoms are very common in mood disorder, its neurophysiological correlates have not been explored. This study aimed to examine clinical and neurophysiological correlates of ADHD symptoms in major depressive disorder (MDD) and bipolar disorder (BP). A total of 67 subjects with mood disorder, current depressive episode (38 subjects with MDD and 29 subjects with BP depression) were included in the analysis. Resting quantitative electroencephalography (qEEG) recordings were collected under eyes closed condition. ADHD symptoms, depression, anxiety, and lifetime hypomania were evaluated using self-report questionnaires. In MDD, ADHD symptoms did not show significant associations with anxiety and depression. In BP, ADHD symptoms showed significant associations with depression, anxiety and lifetime hypomania. Significant correlations with Adult ADHD self-report scales (ASRS) inattention score and total score were detected in left and right frontal alpha powers in MDD while significant correlation with ASRS hyperactivity score and ASRS total score were detected in right frontal gamma power in BP. Linear regression analyses revealed that left and right frontal alpha powers, depression and lifetime hypomania showed significant association with ASRS inattention score and ASRS total score in MDD. In BP, linear regression analysis showed ASRS hyperactivity score was associated with lifetime hypomania and the right frontal gamma power. MDD and BP showed different correlation patterns between frontal qEEG measures and ADHD symptoms. This might be associated with distinct neurobiological underpinnings of co-occurring ADHD symptoms in MDD and BP.

Cognitive reappraisal capacity mediates the relationship between prefrontal recruitment during reappraisal of anger-eliciting events and paranoia-proneness

Difficulties in emotion regulation, particularly in using adaptive regulation strategies such as cognitive reappraisal, are a commonly observed correlate of paranoia. While it has been suggested that poor implementation of cognitive reappraisal in dealing with aversive events precedes the onset of subclinical paranoid thinking, there is little empirical research on neural activation patterns during cognitive reappraisal efforts that might indicate vulnerability towards paranoid thinking. Prefrontal EEG alpha asymmetry changes were recorded while n = 57 participants were generating alternative appraisals of anger-eliciting events, and were linked to a behavioral measure of basic cognitive reappraisal capacity and self-reported paranoia proneness (assessed by personality facets of hostility and suspiciousness; Personality Inventory for DSM-5). Mediation analysis revealed that less left-lateralized activation at ventrolateral prefrontal sites during reappraisal efforts predicted a higher degree of paranoia proneness. This relationship was mediated through poorer cognitive reappraisal capacity. Matching previous evidence, findings suggest that inappropriate brain activation during reappraisal efforts impairs individuals' capacity to come up with effective alternative interpretations for anger-evoking situations, which may accentuate personality features related to increased paranoid thinking. The findings add to our understanding of neurally underpinned impairments in the capacity to generate cognitive reappraisals and their link to maladaptive personality and behavior.

Dynamic Office Environments Improve Brain Activity and Attentional Performance Mediated by Increased Motor Activity

Current research demonstrates beneficial effects of physical activity on brain functions and cognitive performance. To date, less is known on the effects of gross motor movements that do not fall into the category of sports-related aerobic or anaerobic exercise. In previous studies, we found beneficial effects of dynamic working environments, i.e., environments that encourage movements during cognitive task performance, on cognitive performance and corresponding brain activity. Aim of the present study was to examine the effects of working in a dynamic and a static office environment on attentional and vigilance performance, and on the corresponding electroencephalographic (EEG) brain oscillatory patterns. In a 2-week intervention study, participants worked either in a dynamic or a static office. In each intervention group, 12 subjects performed attentional and vigilance tasks. Spontaneous EEG was measured from 19 electrodes continuosly before, during, and immediately after each experimental condition at the first, and at the last intervention session. Results showed differences in EEG brain activity in the dynamic compared to the static office at the beginning as well as at the end of the intervention. EEG theta power increased in the vigilance task in anterior regions, alpha power in central and parietal regions in the dynamic compared to the static office. Further, increases in beta activity in the attention and vigilance task were shown in frontal and central regions in the dynamic office. Gamma power increased in the attention task in frontal and central regions. After 2 weeks, effects on brain activity increased in the attentional and vigilance task in the dynamic office. Increased theta and alpha oscillations were obtained in anterior areas with higher activity in the beta band in anterior and central areas in the dynamic compared to the static office. EEG oscillatory patterns indicate beneficial effects of dynamic office environments on attentional and vigilance performance that are mediated by increased motor activity. We discuss the obtained patterns of EEG oscillations in terms of the close interrelations between the attentional and the motor system.

Creativity slumps and bumps: Examining the neurobehavioral basis of creativity development during middle childhood

Developmental research has found that children's creative thinking ability tends to decline during middle childhood. However, this decline has not been consistently demonstrated, and the underlying neural and behavioral factors that affect fluctuations in children's creative thinking ability remain uncharacterized. Using a longitudinal cohort-sequential experimental design, we investigated the neurobehavioral basis of creative thinking ability during middle childhood in a sample of 48 children (n = 21 starting 3rd grade, n = 27 starting 4th grade) assessed longitudinally at three time-points across one year. For the first time, we used data-driven methods to reveal distinct trajectories in creative thinking ability during middle childhood. We found that although some children show a classic decline in creative ability, others exhibit a significant increase in creativity over time. These trajectories were not associated with differences in intelligence, age, or sex, but rather other developmentally-relevant constructs, including heightened externalizing behavior (i.e., rule-breaking and aggression). Using functional near-infrared spectroscopy (fNIRS) in a smaller cohort (n = 26), we examined longitudinal changes in bilateral frontal neural connectivity and found that increased right lateral frontal segregation or functional specialization tracked developmental improvements in creative thinking ability. Taken together, the findings reveal distinct profiles of change in creative thinking ability during middle childhood and identify behavioral and neural mechanisms potentially underlying changes in children's ability to think creatively.

The Link Between Creativity, Cognition, and Creative Drives and Underlying Neural Mechanisms

Having a creative mind is one of the gateways for achieving fabulous success and remarkable progress in professional, personal and social life. Therefore, a better understanding of the neural correlates and the underlying neural mechanisms related to creative ideation is crucial and valuable. However, the current literature on neural systems and circuits underlying creative cognition, and on how creative drives such as motivation, mood states, and reward could shape our creative mind through the associated neuromodulatory systems [i.e., the dopaminergic (DA), the noradrenergic (NE) and the serotonergic (5-HT) system] seems to be insufficient to explain the creative ideation and production process. One reason might be that the mentioned systems and processes are usually investigated in isolation and independent of each other. Through this review, we aim at advancing the current state of knowledge by providing an integrative view on the interactions between neural systems underlying the creative cognition and the creative drive and associated neuromodulatory systems (see Figure 1).

Learning Choreography: An Investigation of Motor Imagery, Attentional Effort, and Expertise in Modern Dance

The study of choreography in dance offers researchers an intriguing window on the relationship between expertise, imagination, and attention in the creative process of learning new movements. The present study investigated an unresolved issue in this field - namely, the effects of expertise on motor imagery (MI; or the mental rehearsal of actions without engaging in the actual movements involved) and attentional effort (as measured by pupil dilation) on dancers while they engaged in the processes of learning, performing, and imagining a dance movement. Participants were 18 female dancers (mean age = 23, SD = 5.85) comprising three experience levels (i.e., novice, intermediate and expert performers) in this field. Data comprised these participants' MI scores as well as their pupil dilation while they learned, performed, and imagined a 15 s piece of choreography. In addition, the time taken both to perform and to imagine the choreography were recorded. Results showed no significant effect of dance expertise on MI but some differences between beginners and intermediate dancers in attentional effort (pupil dilation) at the start of the performance and the imagined movement conditions. Specifically, the beginners had the highest pupil dilation, with the experts having the second highest, while intermediates had the lowest dilation. Further analysis suggested that the novice dancers' pupil dilation at the start of the performance may have been caused, in part, by the initial mental effort required to assess the cognitive demands of the dance task.