Satisfying heterogeneous user needs via innovation toolkits: the case of Apache security software

Cross-Border Dynamics of IP Modularity: International Patenting in LEDs and Lithium-Ion Secondary Battery Technology

To profit from their inventions, multinational enterprises rely on various appropriation and internationalization strategies. Intellectual property modularity serves as a reliable option to master the tradeoff between owning the “right” (i.e., valuable) patents in a technology and sharing other “less valuable” patents to spur innovation and foster technology dissemination. Through an inductive, multi-case approach looking at light-emitting diodes and lithium-ion secondary battery technology, we expand prior intellectual property modularity to incorporate internationalization effects across borders. Relying on patent classifications, we trace the development of these two technologies and key multinational enterprises in various countries longitudinally from 1990 to 2018. We introduce the Dynamic IP Modularity Application Matrix and demonstrate that integrating the firm and country levels yields insights into dynamic internationalization developments, particularly when considering the drawbacks to intellectual property modularity. Herein, decision-makers need to secure not only currently valuable but also potentially valuable intellectual property to successfully apply an international intellectual property modularity value capture strategy.

Understanding the Inequality of Web Traffic and Engagement in Online Healthcare Communities

The online healthcare community (OHC) is a kind of doctor-patient communication platform, in which doctors can share medical knowledge and provide various kinds of counsel for patients. However, if the OHC's web traffic is concentrated on a small number of doctors, or if only a few doctors are actively involved in the OHC's activities, this will not be conducive to the optimal development of the OHC. This study explores this issue of inequality and makes three main innovations. First, based on data on web traffic and engagement extracted from 139,037 doctors' web pages in one popular OHC, we point out how serious the inequality phenomenon is. Second, we confirm that the Matthew effect indeed exists in this context and leads to greater inequality. Third, we demonstrate that the inequality of psychological or material rewards causes the inequality of web traffic or engagement to become worse; hence, an appropriate reward mechanism should be designed to mitigate the Matthew effect rather than enhance it. Finally, we discuss the managerial implications of these results, as well as avenues for future studies.

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

The sustainability of superior performance is a vital goal for complementor in mobile platform ecosystem, but it is becoming increasingly difficult to realize it. The previous literature about the sustainability of superior performance is insufficient and lacks deep research the mechanisms that affect the sustainability of superior performance. Based on user-oriented perspective, this study examines the direct and interactive effects of app’s iterative innovation and visibility on the sustainability of complementor’s superior performance. Using a two-way fixed effect model and monthly panel data, with the final dataset of 4596 observations from 384 apps of top-ranking positions by revenue available from December 2018 to December 2019 on the Apple iOS App Store in China, the results show that a) app’s iterative innovation and visibility (including platform recommendations and download rankings) promote the sustainability of app’s superior performance; b) platform recommendations and iterative innovation have a synergistic effect on the sustainability of app’s superior performance; and c) the download ranking has a substitution effect on iterative innovation to promote the sustainability of app’s superior performance. The findings of this study have theoretical and practical implications for improving the sustainability of app’s superior performance in the digital age.

IT’S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST

Across industries, companies operate open innovation platforms that encourage users to share ideas and become product designers. Likewise, companies explicitly promote products based on user ideas as “user-designed” (e.g., McDonald’s MyBurger, LEGO Ideas). This paper introduces and empirically investigates two managerially relevant factors that can influence the effect of user-designed products on consumers’ reactions. Specifically, Studies 1a and 1b reveal an inverted U-shaped relationship between the share of user-designed products in a company’s product portfolio and consumers’ purchase intentions, which is mediated by consumers’ perceptions of the company’s innovation ability. Study 2 examines the role of the market entry strategy for user-designed products. While the inverted U-shaped effect holds for followers, the relationship between the share of user-designed products and consumers’ purchase intentions becomes U-shaped for first movers. These results suggest that user-designed products can have unexpected consequences that managers need to be aware of and consider in their actions.

User-Driven Innovation in Poland: Determinants and Recommendations

For many years different scientists have published the results of research related to the usage of UDI (user-driven innovation) concept and its impact on innovation activity of enterprises. None of them, however, concerned the relationship between various determinants for developing the R&D (Research and Development) sphere. It is the reason why the main purpose of the study is to present the empirical evidence in finding the determinants for usage of “user-driven innovation” concept (UDI). The work focuses on using this concept in R&D departments, which are very often responsible for introducing this kind of innovation in a firm’s practice. The use of the UDI concept in R&D in the enterprise will be influenced by various factors which, in the literature, are divided into external, independent of the enterprise; and internal, which can be a result of adopted strategies, action plans and/or operating standards. The implementation of UDI in enterprises gives a number of benefits resulting from interaction with the environment, but also encounters barriers and internal problems that need to be neutralized. It is why, in this paper, the internal factors will be considered. To present the relationship between the selected variables, the correspondence analysis which constitutes one of the methods for multidimensional statistical analysis, was applied. The results presented in the paper allowed to formulate several important conclusions about the potential level of implementation of UDI concept in R&D departments in Poland. Firstly, it should be noted that in Poland, the UDI concept is still seen as new. This is why there are no scientific publications on this topic, as well as a lack of system solutions and strategic documents encouraging entrepreneurs to conduct research and development activity based on contacts with users. That is why authors have made some recommendations regarding the promotion of activities related to the use of UDI in research and development processes. Our research supplements the current knowledge in the field of internal conditions affecting the implementation of the UDI concept in enterprises which are starting to implement this concept.

Integrating strategic CSR and open innovation. Towards a conceptual framework

Purpose

This conceptual paper aims to investigate the link between open innovation (OI) processes (outside-in, inside-out and coupled) and strategic corporate social responsibility (CSR) focusing on shared value creation. In doing so, it aims at progressing the theory of OI and CSR.

Design/methodology/approach

The paper is of theoretical character. It adopts the contribution proposed by CSR (strategic CSR and corporate social innovation) and OI literature and is organized around two research questions: What is the link between strategic CSR and OI processes (outside-in, inside-out and coupled)? How do companies can capture value from their open corporate social innovation processes? Stakeholder theory has been chosen as a theoretical framework for the study.

Findings

The paper identifies four themes describing the relationship between strategic CSR and OI: employee engagement, external stakeholder engagement, CSR-driven selective revealing and open approach to corporate social innovation. The analysis of the themes led to the formulation of four propositions serving as building blocks for a conceptual model of open shared value creation process. The model explains bidirectional relationship between strategic CSR and OI processes and presents the mechanisms, in which firm by implementing OI practices to its CSR strategy captures the proportion of value from a value created for its stakeholders.

Originality/value

This is one of the first, if not the first, papers discussing the link between CSR and three OI processes.

Firms navigating through innovation spaces: a conceptualization of how firms search and perceive technological, market and productive opportunities globally

The main contribution of this paper is a theory-based conceptual framework of innovation spaces, and how firms must navigate through them to innovate. The concept of innovation systems - at the regional, sectoral and national levels - have been highly influential. Previous literature developing the concept of innovation systems has stressed the importance of institutions, networks and knowledge bases at the regional, sectoral and national levels. This paper primarily draws upon an evolutionary and Schumpeterian economics perspective, in the following three senses. The conceptualization of 'innnovation spaces' focuses upon how and why firm search for innovations is influenced the opportunities within certain geographical contexts. This means that the firm create opportunities and can span different context, but they are influence by the context in term of the access, flow and co-evolution of ideas, resources, technology, people and knowledge, which help stimulate business innovation in terms of products, process and services. The paper concludes with an agenda for future research and especially the need to focus on globalization as a process of intensifying linkages across the globe.

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Purpose

– Coproduction, as one component of cocreation of value, offers many benefits to customers and management, but also requires customers to invest a considerable amount of effort and time. The purpose of this paper is to investigate the coproduction paradox of benefits and costs.

Design/methodology/approach

– One experimental study and two cross-sectional field studies across three service industries test the nonlinear relationship between level of coproduction and customer loyalty.

Findings

– Results show not only the optimum level but also the negative effects of increasing levels of coproduction on customer loyalty and, in turn, monetary expenditures. The negative effect can be partially offset by perceived process enjoyment (PE), such that consumers who enjoy the process exhibit increased loyalty after the optimum coproduction point. Customer self-efficacy (SE), however, further strengthens the inverted u-shaped relationship.

Research limitations/implications

– Further research should try to replicate the findings in more complex and less hedonic service settings (e.g. financial investments) because both PE and SE might be even more powerful here.

Practical implications

– Service managers need to determine the optimal degree to which customers want to engage in the creation of services and avoid overburdening them. Management should further explore opportunities to elicit feelings of fun and enjoyment through coproduction.

Originality/value

– Research usually highlights the potential benefits of coproduction for customers and companies and suggests a positive linear relationship between coproduction and success outcomes. This article instead shows that after an optimum level, the marginal benefits of coproduction for customer loyalty turn negative.

Are online communities on par with experts in the evaluation of new movies? Evidence from the Fandango community

Purpose

– The purpose of this paper is to investigate two questions. First, are movie-based online community evaluations (CE) on par with film expert evaluations of new movies? Second, which group makes more reliable and accurate predictions of movie box office revenues: film reviewers or an online community?

Design/methodology/approach

– Data were collected from a movie-based online community Fandango for a 16-month period and included all movies released during this time (373 movies). The authors compared film reviewers’ evaluations with the online CE during the first eight weeks of the movie’s release.

Findings

– The study finds that community members evaluate movies differently than film reviewers. The results also reveal that CE have more predictive power than film reviewers’ evaluations, especially during the opening week of a movie.

Research limitations/implications

– The investigated online community is based in the USA, hence the findings are limited to this geographic context.

Practical implications

– The main implication is that film studios and movie-goers can rely more on CE than film reviewers’ evaluation for decision making. Online CE can help film studios in negotiating with distributors, theatre owners for the number of screens. Also, community reviews rather than film reviewers’ reviews are looked upon by future movie-goers for movie choice decisions.

Originality/value

– The study makes an original contribution to the motion picture performance research as well as to the growing research on online consumer communities by demonstrating the predictive potential of online communities with regards to evaluations of new movies.

The co-creation experience from the customer perspective: its measurement and determinants

Purpose

– Companies increasingly opt for co-creation by engaging customers in new product and service development processes. The purpose of this paper is to provide insight into the customer experience in co-creation situations and its determinants.

Design/methodology/approach

– The conceptual framework addresses the customer experience in co-creation situations, and its individual and environmental determinants. To examine the degree to which these determinants affect the customer experience in co-creation situations, the author starts by proposing and testing a multidimensional co-creation experience scale (n=66). Next, the author employs an experiment to test the hypotheses (n=180).

Findings

– Higher levels of customer role readiness, technologization, and connectivity positively affect different co-creation experience dimensions. The impact of these dimensions on the overall co-creation experience, however, differs according to customers’ expectations in terms of co-creation benefits. Therefore, the author concludes that the expected co-creation benefits determine the importance of the level of customer role readiness, technologization, and connectivity for the co-creation experience.

Originality/value

– This research generates a better understanding of the co-creation experience by providing insight into the co-creation experience dimensions and their relative importance for customers with different expectations in terms of co-creation benefits. Additionally, this research addresses the implications of customer heterogeneity in terms of expected co-creation benefits for designing co-creation environments, thereby helping managers to generate more rewarding co-creation experiences for their customers.

OPENING UP THE INNOVATION PROCESS: OUTSIDE-IN INVOLVEMENT OF INNOVATIVE USERS AND ESTABLISHED FIRMS' INNOVATION PERFORMANCE

Innovation outcome measures are an important indicator of the economic potential of user involvement. Therefore, this study assesses empirically the relationship between users' knowledge as an input factor to innovation and firms' innovation success. The results strongly support the hypotheses: (i) that users have the potential to essentially improve the innovative performance of firms; (ii) that the method of interaction during the innovation process and the characteristics of involved users matter as well. The more firms make use of emphatic design and interact with advanced and lead users, the stronger is the relationship between access to users' knowledge and firm innovation success measured in sales of innovative products.

STRATEGIC MANAGEMENT OF INNOVATION IN MANUFACTURING SMEs: EXPLORING THE PREDICTIVE VALIDITY OF STRATEGY-INNOVATION RELATIONSHIP

This research investigates strategy-innovation relationship in manufacturing SMEs. The scope of investigation encompasses the technical, marketing, and organisational dimensions of innovation. Our work extends research on Miles and Snow's framework of strategy configurations by exploring the relationship between attributes of strategic posture and innovation behaviour. This approach aims to provide a more accurate representation of strategic management of innovation in manufacturing SMEs. Results (1) confirm the differentiated propensity to adopt specific innovation behaviours among strategic postures, thus confirming posture-specific innovation characteristics, and (2) highlight differentiated associations between strategic attributes and innovation attributes among strategic postures, thus bringing new insights on strategy-innovation fit. Results also emphasise the influence of hybridisation of strategic profiles on the predictive validity of strategy-innovation relationship. Finally, this research provides useful managerial inputs on the strategic management of innovation in SMEs from an innovation effectiveness standpoint.

Crowd science user contribution patterns and their implications

Scientific research performed with the involvement of the broader public (the crowd) attracts increasing attention from scientists and policy makers. A key premise is that project organizers may be able to draw on underused human resources to advance research at relatively low cost. Despite a growing number of examples, systematic research on the effort contributions volunteers are willing to make to crowd science projects is lacking. Analyzing data on seven different projects, we quantify the financial value volunteers can bring by comparing their unpaid contributions with counterfactual costs in traditional or online labor markets. The volume of total contributions is substantial, although some projects are much more successful in attracting effort than others. Moreover, contributions received by projects are very uneven across time--a tendency toward declining activity is interrupted by spikes typically resulting from outreach efforts or media attention. Analyzing user-level data, we find that most contributors participate only once and with little effort, leaving a relatively small share of users who return responsible for most of the work. Although top contributor status is earned primarily through higher levels of effort, top contributors also tend to work faster. This speed advantage develops over multiple sessions, suggesting that it reflects learning rather than inherent differences in skills. Our findings inform recent discussions about potential benefits from crowd science, suggest that involving the crowd may be more effective for some kinds of projects than others, provide guidance for project managers, and raise important questions for future research.

DETERMINANTS OF USER INNOVATOR BEHAVIOUR IN THE SILVER MARKET

The existing research on the behaviour of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analysed whether important determinants of user innovator behaviour (use experience, product knowledge, technical expertise, and the lead user components) exert the same influence among older users. We conducted a study in the camping and caravanning industry and included 333 respondents from 19 to 86 years of age. The innovator share among older users was slightly lower (43% versus 57%). While use experience and product knowledge turned out less important for older users in our sample, technical expertise materialised as the most important determinant. Additionally, being ahead of trend is stronger related to dissatisfaction with existing products among older users. We found additional evidence that users with high use experience suffer from functional fixedness.

Digital traces for business intelligence

Purpose

– Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a generic methodology for the gathering of data from SM and transforming it into valuable BI.

Design/methodology/approach

– The approach taken is termed virtual excavation and builds on the similarities between the manipulation of technological artefacts virtual communities using various forms of SM and the excavation and analysis of physical artefacts found in archaeological settlements.

Findings

– The paper reports on a case study using this technique that looks at the Facebook fan pages of three mobile telecommunications service providers in Greece. The paper identifies many of the standard BI indicators as well as demonstrating that additional information relating to cross-page use can be collected by looking at how users manipulate artefact such as the “like” button in Facebook.

Research limitations/implications

– Although the methodology is widely applicable, the paper only reports on the analysis of one platform, Facebook, and is heavily reliant on visualization tools. Future work will examine different platforms and different tools for analysis.

Practical implications

– The paper discusses some of the ways in which this approach could be used and suggests some areas in which it might be applied.

Originality/value

– The approach of using virtual excavations to extract BI from virtual communities in online SM offers a systematic approach for dealing with a variety of information from a variety of different media that is not found in techniques based on information systems or management science.