Initial experience with a new communication tool: the 'Digital Interactive Poster Presentation'

What Is the Utility of Posters? Qualitative Study of Participants at a Regional Primary Healthcare Conference in Asia

BACKGROUND

Posters are used extensively as a mode of presentation at scientific conferences, but little is documented about their value to presenters or viewers. The study aimed to explore conference delegates' views and experiences of poster presentations, and their perceptions of the strengths and weaknesses of posters compared with oral presentations, and also to identify ways to enhance the educational value of posters.

METHOD

This was a qualitative study using brief, semi-structured, face-to-face interviews amongst delegates at a 3-day Asia Pacific regional academic primary care conference in Singapore. Interviews were digitally recorded, transcribed verbatim, and their contents analysed thematically.

RESULTS

Eighty-nine interviews were analysed. Respondents were mainly early career researchers (58%), and a third were presenting (poster or oral) at the conference. Many positive attributes of posters were identified. For the viewers, these included the ability to gain a rapid overview of research activity (for "benchmarking", "updating", and "inspiration"); the ability to choose who to engage with and when, in contrast to the tightly scheduled oral sessions; and opportunity to discuss content in a leisurely and detailed fashion with the presenter. Presenters considered posters "less threatening" than oral presentations and valued posters for the networking opportunities they created. However, posters were reported to be more demanding on the skills of précis and their preparation was considered arduous and more expensive than an oral presentation. Posters were also perceived to have lower academic status and dominate the presenter's time at the conference, reducing the opportunities for them to see the work of others. Suggestions for incorporating technologies to enhance the impact of posters included QR codes to access more detailed information, pre-recorded presentations, and online interactive clarification sessions with poster authors.

CONCLUSION

Posters are perceived as a valuable mode of presentation at scientific conferences by presenters and viewers. Their unique strengths challenge the perception that posters are somehow inferior to oral presentations, suggesting a need for their advantages to be promoted by researchers and conference organisers. The incorporation of technology within the traditional display may enhance poster utility. Given the time and money spent on academic conferences there is an urgent need to evaluate the different styles of presentation used at conferences and how they differ in their ability to impact on medical science knowledge and evidence-based clinical practice.

SUPPLEMENTARY INFORMATION

The online version contains supplementary material available at 10.1007/s40670-022-01657-z.

Student Pharmacists’ Perspectives of In-Person versus Virtual Research Poster Presentations

This study assessed the preferences of fourth-year student pharmacists for an in-person versus virtual pharmacy research poster session. An electronic survey was administered to all fourth-year student pharmacists enrolled in a research project course in Fall 2021 (n = 132). Six items explored students’ opinions towards research posters using a five-point agreement scale. Twelve items explored students’ preferences for either research poster format. Students also indicated their overall preference for an in-person or virtual research poster session. Data were analyzed descriptively. A total of 63 fourth-year student pharmacists completed the questionnaire. The median agreement score was four out of five, indicating favorable attitudes towards the importance of research posters in pharmacy curriculum. Most students said they would enjoy research posters more, and would be more able to present at, participate in and ensure that all can participate in poster sessions if the poster sessions were virtual as opposed to in-person. Most (76.2%) students indicated a preference for virtual rather than in-person research poster sessions. In conclusion, the study results suggest that student pharmacists prefer virtual rather than in-person poster sessions. Further research is recommended to explore the comparative effectiveness of these poster formats to achieve learning outcomes in varying university pharmacy programs.

Use of Digital vs Printed Posters for Teaching and Learning in Pharmacy Education

Objective. To characterize student pharmacists' perceptions of the use of posters as a learning tool and their preferences regarding digital posters compared to printed posters for presentation and review.Methods. Student pharmacists presented and peer-reviewed posters in a digital format using a tablet and an overhead monitor or in a printed format mounted on a poster board. The perceptions of two cohorts of pharmacy students were characterized by comparing their responses on pre- and post-activity surveys.Results. The pre- and post-activity surveys were completed by 543 students (95.3%) in the 2017-2018 academic year and 553 students (97%) in the 2018-2019 academic year, respectively. Over 95% of students perceived that the poster activity enhanced their poster creation, literature evaluation, and communication skills, while also improving their learning of pharmacy-related topics. There was a significant increase on the post-activity survey in the number of students who preferred the digital poster format, with students indicating that the digital format was straightforward (87.3%), enhanced their presentation (77.2%), and promoted learning (70.5%).Conclusion. Poster presentations provide a platform for the dissemination and discussion of topics and allow students to improve their presentation and communication skills. Digital posters represent a convenient, cost-effective, and preferred presentation method for pharmacy students compared to printed posters.

Interactive Data-Gathering Posters as a Research Tool: A Case Study Assessing Public Opinion on Incorporation of Natural Behavior into Management Systems

We developed a simple, interactive poster design. Via brief infographics and simple numbered stickers, participants were able to provide input about their top three areas of importance regarding a specific topic (i.e., promoting natural behavior in goats). The tool was utilized in three scenarios-an international conference, a regional veterinary conference, and a regional school leadership day. After a short discussion with the presenter, participants ranked their top three areas of importance. Response rates ranged from 22% to 100%. The data collection performed was intended to demonstrate a proof-of-concept of the poster design; therefore, comparisons across tested cohorts were not made. However, we showed that when applied in different settings, the poster gathered some consistent opinions on which behaviors are the best exemplars of naturalness in goats. Response bias, from opting for socially desirable responses, as well as sampling bias from using the tool at specific conferences or with specific demographics, could be an issue. Nonetheless, these are not unique concerns, and we suggest that corrections used in focus groups could alleviate these biases. The flexibility of this interactive tool, and its capability to shift the audience from viewing to participating in research presents a novel alternative to traditional poster presentations.

Tracing the 'grey literature' of poster presentations: a mapping review

BACKGROUND

Posters are a popular way of presenting information at conferences. However, little research has been conducted into their development, and the patterns and extent of their use are unclear.

OBJECTIVES

A mapping review was performed to chart the development and utilisation of the poster medium, and to highlight the main literature themes and contributions.

METHODS

A search for the term 'poster presentation' was conducted simultaneously in 249 databases. Results were categorised by discipline and analysed by decade. The results were used to form an informetric-based mapping review.

RESULTS

(i) Medicine and health care disciplines are the predominant poster users and since 1990 have accounted for 68-75% of the overall published data. (ii) Over 99% of the returns led only to abstract or title citations for conference posters. (iii) Poster presentations offer much potentially useful information, but remain difficult to access.

CONCLUSIONS

If the aim of poster presentation is to share and discuss information with others, then the limitations of poster abstracts and questions raised in the retrieved literature suggest that further efforts are required to make this more effective. Library and information specialists of all disciplines are likely to play a key role in such developments, and especially those from the medicine and health care disciplines which feature so prominently.

Impact of poster presentations on academic knowledge transfer from the oncologist perspective in Turkey

BACKGROUND

Currently poster presentations offer a common visual medium for knowledge transfer by a wide range of health professionals. Our study aimed to determine the scientific importance of poster presentations for Medical and Radiation Oncologists.

METHODS

A survey form including 40 questions was distributed to a total of 131 oncologists experienced in poster presentations. One hundred completed survey forms were included in the study. Descriptive statistics and modified thematic analyses were performed on the responses.

RESULTS

Overall 64% of the participants agreed that posters were a good medium for knowledge transfer. Some 88% agreed that concise and clear styled presentations would increase appealing interests for poster contents. Visual appearance was cited more influential than content of the subject; 70% of participants agreed that appearances of posters could help to draw more viewer attention. Of respondents, 63% believed that posters accompanied by their author were more attractive for congress attendees, and 33% of them declared that the halo effect of the poster presenter was also important.

CONCLUSION

The present study indicated that intelligibility, appearance and visuality of posters are most important factors from the aspect of oncologist participants. Presenters must take into account these important points when preparing their academic posters.

Poster presentation - a visual medium for academic and scientific meetings

Academic poster presentations are used as a medium of knowledge transfer by a wide range of health professional groups. Posters also provide a means of publication for academic and professional contributors. Posters are designed to give a visual representation of an issue that firstly attracts attention, and then conveys an intended message. Whilst the poster medium has become adopted into the publication orthodoxy of the scientific and academic communities, there are acknowledged limitations regarding the depth of knowledge transfer, issues of compilation and production, and the related viewer conception. If treated as a standalone medium, the limitations of a two-dimensional, page limited format may not provide the ideal opportunity to deliver the depth of information required within the academic context. Despite these limitations however, the continued use of posters is justified when supported by author presentation or multi-media resources. This paper aims to provide an overview of the current concept and practicality of academic poster publications. It also outlines by example, some of the wider principles of poster compilation and presentation, for use by those who may utilise the medium at academic and scientific meetings.

What impact do posters have on academic knowledge transfer? A pilot survey on author attitudes and experiences

BACKGROUND

Research knowledge is commonly facilitated at conferences via oral presentations, poster presentations and workshops. Current literature exploring the efficacy of academic posters is however limited. The purpose of this initial study was to explore the perceptions of academic poster presentation, together with its benefits and limitations as an effective mechanism for academic knowledge transfer and contribute to the available academic data.

METHODS

A survey was distributed to 88 delegates who presented academic posters at two Releasing Research and Enterprise Potential conferences in June 2007 and June 2008 at Bournemouth University. This survey addressed attitude and opinion items, together with their general experiences of poster presentations. Descriptive statistics were performed on the responses.

RESULTS

A 39% return was achieved with the majority of respondents believing that posters are a good medium for transferring knowledge and a valid form of academic publication. Visual appeal was cited as more influential than subject content, with 94% agreeing that poster imagery is most likely to draw viewer's attention. Respondents also believed that posters must be accompanied by their author in order to effectively communicate the academic content.

CONCLUSION

This pilot study is the first to explore perceptions of the academic poster as a medium for knowledge transfer. Given that academic posters rely heavily on visual appeal and direct author interaction, the medium requires greater flexibility in their design to promote effective knowledge transfer. This paper introduces the concept of the IT-based 'MediaPoster' so as to address the issues raised within published literature and subsequently enhance knowledge-transfer within the field of academic medicine.

Poster exhibitions at national conferences: education or farce?

INTRODUCTION

The so-called poster exhibition is an established element of medical meetings which often receives little attention. The aim of this study was to analyze the organization, acceptance and value of poster exhibitions.

METHODS

Interview based study conducted during the annual meeting of a German specialist medical conference. A total of 247 attendees, poster authors and "poster chairpersons" were interviewed. Attendance at poster exhibitions was documented, the poster review and award process analyzed, and abstracts assessed for redundancy of presentation.

RESULTS

Participation in poster exhibitions was very low. Despite this, their scientific value was esteemed high by young authors and the poster chairpersons. Almost a third (29.4%) of posters had been displayed at other meetings. Several attendees (55.4%) and poster presenters (49.1%) say they would welcome the opportunity for personal one-on-one discussion at the poster in addition to poster viewing.

DISCUSSION

The option of additional personal discussion with the poster presenter may lead to an increase of the rather modest participation of attendees at poster exhibitions. Poster exhibitions are of value in particular for young scientists and poster chairpersons.