Information technology capability, knowledge management capability, and organizational agility: The role of environmental factors

Customer agility, market orientation, and brand image in the context of Chinese market

Introduction

Customer agility (CA) and market orientation have been widely discussed in prior research. Also, the role of brand image in business making-decision has been emphasized. However, the current analysis lacks integrating the relationship among the three concepts. Thus, this study creatively creates a causal relationship model of CA, market orientation, and brand image.

Methods

Finally, 289 valid samples from the managers in Chinese market was collected for further analysis by partial least squares structural equation modeling (PLS-SEM).

Results

The results show that market orientation can positively affect CA (both customer-sensing capability and customer-responding capability), and CA will further have a positive influence on brand image. Also, market orientation has a direct impact on brand image. Additionally, CA (both customer-sensing capability and customer-responding capability) will mediate the impact of market orientation on brand image.

Discussion

The research has both theoretical and practical contributions. From the theoretical perspective, the results contribute to enriching the brand theory, strategy management, and marketing research. From the practical perspective, the investigation enlightens managers to pay attention to the roles of CA implementation and market orientation strategies in enhancing their brand image.

Effect of cloud-based information systems on the agile development of industrial business process management

Business process management (BPM) has been the main driver behind company optimization and operational efficiency. However, the digitization era we live in necessitates that organizations be agile and adaptable. Delivering unprecedented rates of automation-fueled agility is necessary to be a part of this digital revolution. On the other hand, BPM automation cannot be done only by concentrating on procedure space and traditional planning methodologies. With the introduction of BPM, where the deployment of BPM with cloud computing has undergone enormous development lately, cloud computing has been considered a particularly active topic of study. Cloud computing points to the provision of dependable computing environments based on improved infrastructure availability and service quality without imposing a significant cost load. This research aims to discover the relationship between technical factors, financial factors, environmental factors, security of the cloud-based information systems, and the agile development of industrial BPM (IBPM). The present study aims to fill this gap and show how partial least squares structural equation modeling (SEM) can be employed in this field. Importance–performance map analysis (IPMA) evaluated the importance and performance of factors in the SEM. IPMA enables the identification of factors with relatively low performance but relatively high importance in shaping dependent variables. The empirical findings showed that four key factors (technical, financial, environmental, and security) positively influence the agile development of IBPM.