Wu H, Zhang L, Ren S. A comparative study of self-praise on English and Chinese social media: strategies, themes, and motivations.
Front Psychol 2023;
14:1279853. [PMID:
38162965 PMCID:
PMC10755938 DOI:
10.3389/fpsyg.2023.1279853]
[Citation(s) in RCA: 1] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Abstract] [Key Words] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 08/18/2023] [Accepted: 11/27/2023] [Indexed: 01/03/2024] Open
Abstract
The act of self-praise, a novel and prevalent discourse pattern on social media across different cultures, is still understudied. As such, this study delves into self-praise from linguistic and psychological perspectives by examining and comparing the strategies, themes, and motivations of self-praise on English and Chinese social media. A discourse-based analysis of the data comprising 200 posts from Twitter (English) users and 200 posts from Weibo (Chinese) users revealed that Twitter users favored more unmodified explicit self-praise strategies, while Weibo users opted for more implicit self-praise strategies. Both groups employed explicit self-praise equally, but with different sub-strategies. The most prevalent themes were appearance, competence/performance, skills, virtues, and self-encouragement. Appearance was more dominant among Twitter users, whereas skills and self-encouragement were more popular among Weibo users. Both groups valued competence/performance and virtues, but with different virtues. Twitter users valued cherishing friendship, bravery, and maturity, whereas Weibo users stressed kindness, cherishing kinship, and thoughtfulness. Two semi-structured interviews conducted with six Twitter participants and six Weibo participants indicated that the motivations for online self-praise in both groups were psychological needs such as self-flattery, self-presentation, and self-encouragement, while commercial profit was a motivation only for Weibo participants. This study also discusses the social and cultural factors that may account for these differences and provides implications for future research on online self-praise.
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