The case for and difficulties in using “demand areas” to measure changes in well-being

Consumer demand under commercial husbandry conditions: practical advice on measuring behavioural priorities in captive animals

In recent years, consumer demand studies have been used to objectively quantify the value that captive animals place on environmental resources. Considerable progress has been made in the development of effective methodologies to assess what resources are valued under controlled experimental conditions, but few of the findings from these studies have been implemented in commercial husbandry systems. A major obstacle has been the need to maintain internal validity in experimental studies at the possible expense of external validity. Experimental subjects may be poor representatives of commercially kept animals, especially where there is no replication of the animal's experience of commercial physical and social environments. This paper will discuss means of increasing the external validity of consumer demand studies. Firstly, experimental animals should be of representative genotypes, reared under commercial conditions and housed in test apparatus with free access to all of the resources that are normally available under commercial husbandry conditions. As well as providing a long-term closed economy, this allows manipulation of potentially important environmental factors such as prior experience. Secondly, naturalistic tasks should, where possible, be used in preference to abstract operant tasks since they appear to be easier to train animals to associate with rewarding resources, therefore many individuals can be investigated efficiently. Furthermore, naturalistic tasks appear to be less prone to operant bias than artificial tasks and can provide robust measures of value in terms of the maximum price paid for access to resources. Finally, for group-housed species, social costs such as enduring higher stocking densities and/or competition for resources may be an effective means of investigating cost-benefit trade-offs under commercial conditions. For example, if animals work to evenly distribute themselves over available space, this social spacing priority can be used to investigate whether they will endure higher stocking densities in order to exploit particular resources.

The use of operant technology to measure behavioral priorities in captive animals

Addressing the behavioral priorities of captive animals and the development of practical, objective measures of the value of environmental resources is a principal objective of animal welfare science. In theory, consumer demand approaches derived from human microeconomics should provide valid measures of the value of environmental resources. In practice, however, a number of empirical and theoretical problems have rendered these measures difficult to interpret in studies with animals. A common approach has been to impose a cost on access to resources and to use time with each resource as a measure of consumption to construct demand curves. This can be recorded easily by automatic means, but in a number of studies, it has been found that animals compensate for increased cost of access with longer visit time. Furthermore, direct observation of the test animals' behavior has shown that resource interaction is more intense once the animals have overcome higher costs. As a consequence, measures based on time with the resource may underestimate resource consumption at higher access costs, and demand curves derived from these measures may not be a true reflection of the value of different resources. An alternative approach to demand curves is reservation price, which is the maximum price individual animals are prepared to pay to gain access to resources. In studies using this approach, farmed mink (Mustela vison) paid higher prices for food and swimming water than for resources such as tunnels, water bowls, pet toys, and empty compartments. This indicates that the mink placed a higher value on food and swimming water than on other resources.