Visual processing in three-dimensional space: Perceptions and misperceptions

Vertical Position is Associated with Construal Level and Psychological Distance

Recent findings suggest that stimulus construal level (high vs. low) is mentally associated with its vertical position (up vs. down). We delve deeper into this association and its meanings, and examine, for the first time, its complementary association, that of stimulus psychological distance (distant vs. close) and its vertical position (up vs. down). In Study 1 and 2 goals of activities were positioned higher than the means of performing them and were perceived as more compatible with a spatially higher viewpoint. In Study 3, self-perceptions were more invariant when items were presented at the top (vs. the bottom) of a visual display. In Study 4, participants positioned imagination-related concepts above reality-related concepts. In Study 5, participants provided more distant time estimates for scenarios presented at the top (vs. the bottom) of a display. Theoretical and practical implications are discussed.

Bi-Directional Effects of Stimulus Vertical Position and Construal Level

Abstract. We suggest that there is an association in people’s minds between the vertical position of a stimulus (up vs. down) and its construal level (high vs. low), which results in bi-directional effects between the dimensions. In Study 1, participants exhibited both implicit and explicit associations between the dimensions. Studies 2 and 3 demonstrated that stimulus construal level affects its vertical position, with participants showing a preference for positioning abstract concepts higher up and concrete concepts lower down. Study 4 testified to the effect of vertical positioning of information on its level of construal. Behaviors presented at the top of a display (more than those presented at the bottom) were construed in terms of why they are performed rather than how to perform them. Theoretical and practical implications are discussed.