Are food exposures obtained through commercial market panels representative of the general population? Implications for outbreak investigations

Use of a non-probabilistic online panel as a control group for case-control studies to investigate food and waterborne outbreaks in Lower Saxony, Germany

Established methods of recruiting population controls for case–control studies in infectious disease outbreak investigations are resource- and time-intensive, and are often subject to bias. The online panel have recently gained interest as an easy and timely method to select controls. We examined the feasibility, suitability and reliability of using an online panel to select controls for case–control studies as part of investigations of diffuse food and waterborne outbreaks. In January 2019, we deployed a web survey by email to the 277 members of a non-probabilistic online panel in Lower Saxony, Germany. We questioned them on basic sociodemographic characteristics and eating habits. They were frequency matched to cases on sex and age. Their food exposures were compared to those of traditionally recruited controls of four historical case–controls studies, which successfully investigated food and waterborne outbreaks. We used logistic regressions to assess the association between the food exposures and the disease (odds ratios). The use of a control panel successfully led to the identification of the food items in three of the four historical outbreak investigations, and their recruitment benefitted from increased speed and limited costs. Timely outbreak investigations would enable rapidly implementing control measures. We recommend the further evaluation of using panellists as controls in parallel case–control studies and case–panel studies.

Online population control surveys: A new method for investigating foodborne outbreaks

In foodborne outbreak investigations, case-control and cohort studies are used to test hypotheses and identify a source, but these studies are resource-intensive and may have challenges of representativeness, temporality or accessibility. We used online surveys to collect population control data for two foodborne outbreaks and compared the data collected to our cases and existing population exposure data. Online survey population controls were comparable to cases based on age and sex. Exposure data collected through online surveys were more precise than existing control data, represented the disease-specific exposure period and could be easily modified. In one outbreak the online control exposure data differed from established population data. In both outbreaks, the information from the online population control survey supported the hypothesis of the investigation. Our findings demonstrate that online surveys were a rapid and representative way to collect responses from controls during outbreak investigations.