The role of conscious perception in semantic processing: Testing the action trigger hypothesis

Finding that invisible primes affect categorization of visible targets (response priming) is held to demonstrate that semantic processing does not require conscious perception. However, the effects are typically very small, they do not indicate whether conscious perception enhances response priming and they often reflect visuo-motor rather than semantic processing. Here, we compared response priming elicited by liminal words when these were clearly seen vs missed, while participants categorized target animals' names. We varied task demands to induce visuo-motor vs semantic processing. Conscious perception strongly enhanced both visuo-motor and semantic response priming. In line with the Action Trigger Hypothesis, task demands modulated processing of both missed and consciously perceived primes. Finally, conscious and unconscious response priming showed diverging patterns on fast and on slow trials, a dissociation suggesting that priming was not contaminated by conscious priming. We conclude that the impact of unconscious stimuli is small and task-dependent.

Faster might not be better: Pictures may not elicit a stronger unconscious priming effect than words when modulated by semantic similarity

It has been suggested that unconscious semantic processing is stimulus-dependent, and that pictures might have privileged access to semantic content. Those findings led to the hypothesis that unconscious semantic priming effect for pictorial stimuli would be stronger as compared to verbal stimuli. This effect was tested on pictures and words by manipulating the semantic similarity between the prime and target stimuli. Participants performed a masked priming categorization task for either words or pictures with three semantic similarity conditions: strongly similar, weakly similar, and non-similar. Significant differences in reaction times were only found between strongly similar and non-similar and between weakly similar and non-similar, for both pictures and words, with faster overall responses for pictures as compared to words. Nevertheless, pictures showed no superior priming effect over words. This could suggest the hypothesis that even though semantic processing is faster for pictures, this does not imply a stronger unconscious priming effect.

Unconscious semantic priming from pictures under backward masking and continuous flash suppression

It is debated whether the meaning of invisible pictures can be processed unconsciously. We tested whether pictures of animals or objects presented under backward masking or continuous flash suppression could prime the subsequent categorization of target words into animal or non-animal. In Experiment 1, the backward masking part failed to replicate the priming effect reported in two previous studies, despite sufficient statistical power (N = 59). Similarly, the continuous flash suppression part provided no evidence for a priming effect. In Experiment 2 (N = 65) we shortened the prime-target SOA from 290 ms to 90 ms, but again failed to obtain unconscious semantic priming under backward masking. Thus, our study did not provide evidence for unconscious semantic processing of pictures. These findings support the emerging view that unconscious processing is rather limited in scope.

Automatic response activation in sequential affective priming: an ERP study

Affective priming effects denote faster responses when two successively presented affective stimuli match in valence than when they mismatch. Two mechanisms have been proposed for their explanation: (i) Priming of affective information within a semantic network or distributed memory system (semantic priming). (ii) Automatic activation of the evaluative response through the affective prime (response priming). In this experiment, we sought more direct evidence for prime-induced response activations with measurement of the lateralized readiness potential (LRP). Onset of the stimulus-locked LRP was earlier in affectively congruent trials than in incongruent trials. In addition, priming modulated the LRP-amplitude of slow responses, indicating greater activation of the incorrect response hand in affectively incongruent trials. Onset of the response-locked LRP and peak latency of the P300 component were not modulated by priming but the amplitude of the N400 component was. In combination, these results suggest that both, semantic priming and response priming constitute affective priming effects in the evaluative categorization task.

Masked Primes Can Be Genuinely Semantically Processed

Van den Bussche and Reynvoet (2007) argued that since significant priming was observed for novel primes from a large category, subliminal primes can be processed semantically. However, a possible confound in this study was the presence of nonsemantic effects such as orthographic overlap between primes and targets. Therefore, the first aim of this study was to validate our previous claim when nonsemantic influences are avoided. The second aim was to investigate the impact of nonsemantic stimulus processing on priming effects by manipulating target set size. The results showed that when nonsemantic effects are eliminated by presenting primes as pictures and targets as words, significant priming emerged for large stimulus categories and a large target set. This cannot be explained by nonsemantic accounts of subliminal processing and shows that subliminal primes can be truly semantically processed. However, when using a limited amount of targets, stimulating nonsemantic processing, priming disappeared. This indicates that the task context will determine whether stimuli will be processed semantically or nonsemantically, which in turn can influence priming effects.