Will attitudes corrected by social norms have a more powerful impact on pro-environmental behavior? Evidence from a process model moderated by self-construal

Residents' pro-environmental behaviors are considered important for reducing carbon emissions and achieving carbon neutrality. However, optimizing the implementation of pro-environmental behavior need to be further studied. To this end, we placed residents' recycling behavior within a socialized situation. Explored the "Attitude-Behavior intention-Behavior" intermediary path regulated by self-construal, whether and how it can more effectively promote residents to transfer recycling behavior intention as recycling behavior after joining the influence of social norms. The results showed that after considering the influence of social norms, the transformation of residents' Habit adjustment recycling behavior (HAB) was significantly improved. Further, the masking effect of "Behavioral intention-Interpersonal facilitation recycling behavior (IFB)" in the mediation model was effectively reduced. HAB and IFB had stronger dependence on independent self-construal (IDSC) and interdependent self-construal (ITSC), respectively. In addition, when the self-construal level was low, the overall effect of the chain mediation model was stronger, highlighting the advantage of the role played by social norms.

Knowledge Contribution in Organizations via Social Media

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

Predicting Alcohol Misuse Among College Students in the US and South Korea

This study examines contributing factors of alcohol misuse among college students in South Korea and the U.S. Exploratory factor analyses (EFA) on measurements of alcohol expectancy, alcohol efficacy, and accommodation resulted in social and personal causes for alcohol misuse. Social causes alone predicted alcohol misuse for both countries. Social factors constituted a much stronger predictor of alcohol misuse among South Korean students than among American students. Practical implications for effective deterrence of student binge drinking are discussed.

The protective and detrimental effects of self-construal on perceived rejection from heritage culture members

Individuals may perceive themselves as interdependent and similar with close others, or as independent and distinct. Do these differences in self-construal influence perceptions of rejection from those closest to us? Few studies have investigated the antecedents of intragroup marginalization - the perception of rejection from family and friends due to not conforming to the prescribed values and expectations of one's heritage culture. Furthermore, the implications of perceived intragroup marginalization for psychological adjustment and an integrated bicultural identity are unclear. To gage the effects of self-construals on perceived intragroup marginalization and psychological adjustment (i.e., subjective well-being and flourishing) and an integrated bicultural identity, we increased the cognitive accessibility of independent and interdependent self-construals through a priming manipulation. Participants were recruited via Amazon MTurk and completed the measures online. Our results showed that priming an interdependent self-construal decreased perceived intragroup marginalization from family and, in turn, poor psychological adjustment and bicultural identity conflict. Conversely, participants primed with an independent self-construal reported increased perceptions of intragroup marginalization from their family and, in turn, decreased psychological adjustment and increased identity conflict. These findings support the benefits of an interdependent self and the disadvantages of an independent self for minimizing perceived exclusion from heritage culture members.