Sweet taste experience improves prosocial intentions and attractiveness ratings

Taste-related terms such as bitter or sweet are often used to describe people's behavior. For example, sweetness metaphors are often used when giving nicknames for romantic partners or when characterizing a friendly person. Previous studies have suggested that sweet taste may be linked to prosocial behavior. Examining a total of 517 participants, we here demonstrate that experiencing sweet taste also seems to have an impact on subsequent attractiveness ratings of faces. Participants were asked to rate pictures of young people and of art. Before this task, they were primed either with sweet candies or with salty snacks. Results revealed that sweet taste increased subsequent attractiveness ratings of faces. In addition, results confirmed earlier findings that sweet taste affected prosocial behavior. Our results suggest that sweetness seems to be more than a mere linguistic metaphor; it influences prosocial behavior as well as attractiveness ratings of faces. We discuss the results with recent findings of physical-to-psychological links to certain figures in speech.

Dispositional Properties of Metaphor

Abstract. Metaphors often characterize prosocial actions and people as sweet. Three studies sought to explore whether conceptual metaphors of this type can provide insights into the prosocial trait of agreeableness and into daily life prosociality. Study 1 (n = 698) examined relationships between agreeableness and food taste preferences. Studies 2 (n = 66) and 3 (n = 132) utilized daily diary protocols. In Study 1, more agreeable people liked sweet foods to a greater extent. In Study 2, greater sweet food preferences predicted a stronger positive relationship between daily prosocial behaviors and positive affect, a pattern consistent with prosocial motivation. Finally, Study 3 found that daily prosocial feelings and behaviors varied positively with sweet food consumption in a manner that could not be ascribed to positive affect or self-control. Altogether, the findings encourage further efforts to extend conceptual metaphor theory to the domain of personality processes, in part by building on balance-related ideas.