The neural correlates of integrated aesthetics between moral and facial beauty

Robust memory of face moral values is encoded in the human caudate tail: a simultaneous EEG-fMRI study

Moral judgements about people based on their actions is a key component that guides social decision making. It is currently unknown how positive or negative moral judgments associated with a person's face are processed and stored in the brain for a long time. Here, we investigate the long-term memory of moral values associated with human faces using simultaneous EEG-fMRI data acquisition. Results show that only a few exposures to morally charged stories of people are enough to form long-term memories a day later for a relatively large number of new faces. Event related potentials (ERPs) showed a significant differentiation of remembered good vs bad faces over centerofrontal electrode sites (value ERP). EEG-informed fMRI analysis revealed a subcortical cluster centered on the left caudate tail (CDt) as a correlate of the face value ERP. Importantly neither this analysis nor a conventional whole-brain analysis revealed any significant coding of face values in cortical areas, in particular the fusiform face area (FFA). Conversely an fMRI-informed EEG source localization using accurate subject-specific EEG head models also revealed activation in the left caudate tail. Nevertheless, the detected caudate tail region was found to be functionally connected to the FFA, suggesting FFA to be the source of face-specific information to CDt. A further psycho-physiological interaction analysis also revealed task-dependent coupling between CDt and dorsomedial prefrontal cortex (dmPFC), a region previously identified as retaining emotional working memories. These results identify CDt as a main site for encoding the long-term value memories of faces in humans suggesting that moral value of faces activates the same subcortical basal ganglia circuitry involved in processing reward value memory for objects in primates.

Your face looks the same as before, only prettier: The facial skin homogeneity effects on face change detection and facial attractiveness perception

Previous studies suggested that (1) facial attractiveness perception can be increased with facial skin homogeneity improving; and (2) human's facial change detection increases along with facial skin homogeneity increases. However, it's unknown whether a face can be perceived prettier than it did before while still being considered as physically the same. It is possible that these two kinds of cognitive-aesthetic processing may have separate mathematical functions in psychophysical studies. In other words, human's facial attractiveness differentiation may be more sensitive than facial change detection. In this current study, we explored the above questions. Using three types of psychophysical techniques to manipulate facial skin homogeneity, we measured how participants' sensitivity to facial skin homogeneity and attractiveness change. Results showed a linear function curve for facial physical change detection and a logarithmic function curve was drawn in the forced-choice technique, which was the most sensitive one, indicating that participants can judge a face prettier than before without being aware of it has physically changed. Besides, two linear function curves were shown in the same/different technique and a rating technique. Taken together, this current study revealed that facial attractiveness can be enhanced and discriminated by improving facial skin homogeneity, without being realized by people with conscious awareness that the face has been changed.

A Review of EEG and fMRI Measuring Aesthetic Processing in Visual User Experience Research

In human-computer interaction, the visual interaction of user experience (UX) and user interface (UI) plays an important role in enriching the quality of daily life. The purpose of our study analyzes the use of brain-computer interface (BCI), wearable technology, and functional magnetic resonance imaging (fMRI) to explore the aesthetic processing of visual neural response to UI and UX designs. Specifically, this review aims to understand neuroaesthetic processing knowledge, aesthetic appreciation models, and the ways in which visual brain studies can improve the quality of current and future UI and UX designs. Recent research has found that subjective evaluations of aesthetic appreciation produce different results for objective evaluations of brain research analysis. We applied SWOT analysis and examined the advantages and disadvantages of both evaluation methods. Furthermore, we conducted a traditional literature review on topics pertaining to the use of aesthetic processing knowledge in the visual interaction field in terms of art therapy, information visualization, website or mobile applications, and other interactive platforms. Our main research findings from current studies have helped and motivated researchers and designers to use convincing scientific knowledge of brain event-related potential, electroencephalography, and fMRI to understand aesthetic judgment. The key trend finds that many designers, artists, and engineers use artistic BCI technology in the visual interaction experience. Herein, the scientific methods applied in the aesthetic appreciation to human-computer interface are summarized, and the influence of the latest wearable brain technology on visual interaction design is discussed. Furthermore, current possible research entry points for aesthetics, usability, and creativity in UI and UX designs are explicated. The study results have implications for the visual user experience research domain as well as for interaction industries, which produce interactive projects to improve people's daily lives.

Neural responses to facial attractiveness in the judgments of moral goodness and moral beauty

The judgments of moral goodness and moral beauty objectively refer to the perception and evaluation of moral traits, which are generally influenced by facial attractiveness. For centuries, people have equated beauty with the possession of positive qualities, but it is not clear whether the association between beauty and positive qualities exerts a similarly implicit influence on people's responses to moral goodness and moral beauty, how it affects those responses, and what is the neural basis for such an effect. The present study is the first to examine the neural responses to facial attractiveness in the judgments of moral goodness and moral beauty. We found that beautiful faces in both moral judgments activated the left ventral occipitotemporal cortices sensitive to the geometric configuration of the faces, demonstrating that both moral goodness and moral beauty required the automatic visual analysis of geometrical configuration of attractive faces. In addition, compared to beautiful faces during moral goodness judgment, beautiful faces during moral beauty judgment induced unique activity in the ventral medial prefrontal cortex and midline cortical structures involved in the emotional-valenced information about attractive faces. The opposite comparison elicited specific activity in the left superior temporal cortex and premotor area, which play a critical role in the recognition of facial identity. Our results demonstrated that the neural responses to facial attractiveness in the process of higher order moral decision-makings exhibit both task-general and task-specific characteristics. Our findings contribute to the understanding of the essence of the relationship between morality and aesthetics.

Neural underpinnings of morality judgment and moral aesthetic judgment

Morality judgment usually refers to the evaluation of moral behavior`s ability to affect others` interests and welfare, while moral aesthetic judgment often implies the appraisal of moral behavior's capability to provide aesthetic pleasure. Both are based on the behavioral understanding. To our knowledge, no study has directly compared the brain activity of these two types of judgments. The present study recorded and analyzed brain activity involved in the morality and moral aesthetic judgments to reveal whether these two types of judgments differ in their neural underpinnings. Results reveled that morality judgment activated the frontal, parietal and occipital cortex previously reported for motor representations of behavior. Evaluation of goodness and badness showed similar patterns of activation in these brain regions. In contrast, moral aesthetic judgment elicited specific activations in the frontal, parietal and temporal cortex proved to be involved in the behavioral intentions and emotions. Evaluation of beauty and ugliness showed similar patterns of activation in these brain regions. Our findings indicate that morality judgment and moral aesthetic judgment recruit different cortical networks that might decode others' behaviors at different levels. These results contribute to further understanding of the essence of the relationship between morality judgment and aesthetic judgment.

Environmental Aesthetic Value Influences the Intention for Moral Behavior: Changes in Behavioral Moral Judgment

The environment affects moral behavior. Previous research found that a beautiful environment leads to pro-social behavior, which is related to behavioral intention. However, the effect of environmental aesthetic value on immoral and moral behavior remains unclear. Therefore, in the present study, we explored the effect of environmental aesthetic value on behavioral intention and its possible mechanisms. We conducted four experiments. Experiment 1 adopted the priming paradigm and IAT paradigm to explore the relationship between environmental aesthetic value and behavioral intention. It used photographs of the environment as priming stimuli and scene drawings of behavior as target stimuli. The results showed that participants had a higher intention to engage in moral behavior in an environment with a high aesthetic value, and a lower intention to engage in immoral behavior, compared to in an environment with a low aesthetic value. Similarly, an environment with a low aesthetic value was related to immoral behavior. Experiment 2 further explored the possible mechanism for the above results: changes in moral judgment. The results showed that moral judgment in different environments may lead to different behavioral intentions. The current study extends prior research by demonstrating the effect of environmental aesthetic value on behavioral intention and moral judgment, and good knowledge about the relationship between environmental aesthetic value and moral behavior. In addition, it provides a new hypothesis for the relationship between environment and behavior according to the results of the environment-behavior matching hypothesis, which can provide a new perspective on moral education.

Review of computational neuroaesthetics: bridging the gap between neuroaesthetics and computer science

The mystery of aesthetics attracts scientists from various research fields. The topic of aesthetics, in combination with other disciplines such as neuroscience and computer science, has brought out the burgeoning fields of neuroaesthetics and computational aesthetics within less than two decades. Despite profound findings are carried out by experimental approaches in neuroaesthetics and by machine learning algorithms in computational neuroaesthetics, these two fields cannot be easily combined to benefit from each other and findings from each field are isolated. Computational neuroaesthetics, which inherits computational approaches from computational aesthetics and experimental approaches from neuroaesthetics, seems to be promising to bridge the gap between neuroaesthetics and computational aesthetics. Here, we review theoretical models and neuroimaging findings about brain activity in neuroaesthetics. Then machine learning algorithms and computational models in computational aesthetics are enumerated. Finally, we introduce studies in computational neuroaesthetics which combine computational models with neuroimaging data to analyze brain connectivity during aesthetic appreciation or give a prediction on aesthetic preference. This paper outlines the rich potential for computational neuroaesthetics to take advantages from both neuroaesthetics and computational aesthetics. We conclude by discussing some of the challenges and potential prospects in computational neuroaesthetics, and highlight issues for future consideration.

Neural correlates of moral goodness and moral beauty judgments

The objects of moral goodness and moral beauty judgments both generally refer to the positive moral acts or virtues of humans, and goodness must precede moral beauty. The main difference is that moral beauty, but not moral goodness, triggers emotional elevation. However, little is known about the neural mechanisms involved in both judgments. In the current study, 28 healthy female participants were scanned when they rated the good and beautiful extent of positive moral acts in daily life depicted in scene drawings to investigate the neural systems supporting moral goodness and moral beauty, specifically to test whether neural activity associated with moral beauty is same or different than moral goodness. The conjunction analysis of the contrasts between moral goodness judgment and moral beauty judgment identified the involvement of the left inferior orbitofrontal cortex (OFC), suggesting that the two judgments recruited the activity of a common brain region. Importantly, compared with the moral goodness judgment, the moral beauty judgment induced greater activity in more advanced cortical regions implicated in elevated emotions, including the anterior cingulate cortex (ACC), medial prefrontal cortex (mPFC), superior frontal gyrus (SFG) and the left temporo-parietal junction (TPJ). These regions have been strongly correlated with the cognitive aspects of moral cognition, including theory of mind (ToM). In addition, moral beauty judgment also activated brain regions implicated in empathy including the midline structures and the anterior insula. Based on these results, the brain harbors neural systems for common and for domain-specific evaluations of moral goodness and moral beauty judgments. Our study thus provides novel and compelling neural evidence for the essence of moral beauty and advances the current knowledge of the neural mechanisms underlying the beauty-is-good stereotype.

Different influences of facial attractiveness on judgments of moral beauty and moral goodness

Are beauty and goodness the same? The relationship between beauty and goodness has long been a controversial issue in the fields of philosophy, aesthetics, ethics and psychology. Although many empirical studies have explored moral judgment and aesthetic judgment separately, only a few studies have compared the two. Whether these two judgments are two different processes or the same process with two different labels remains unclear. To answer this question, the present study directly compared the influence of facial attractiveness on judgments of moral goodness and moral beauty and revealed distinct contributions of imaging perceptions to these two judgments. The results showed that in the moral beauty judgment task, participants gave higher scores to characters with attractive faces compared with characters with unattractive faces, and larger P200 and LPP were elicited in the unattractive-face condition compared with the attractive-face condition; while in the moral goodness judgment task, there was no significant difference between the two conditions of either behaviour or ERP data. These findings offer important insights into the understanding and comparison of the processes of moral judgment and aesthetic judgment.