Aesthetically Thriving through Coronavirus Disease 2019 (COVID-19): An Evaluation of Patient Motivation and Perception on Aesthetic Surgery and Minimally Invasive Procedures

COVID Pandemic Aftermath: Changing Dynamics on Cosmetic and Aesthetic Surgery Demands

BACKGROUND

After the WHO's announcement of the pandemic, the quarantine process started in the country. Suspension of elective surgeries was part of these measures. Having most of its cases as elective operations, plastic and aesthetic surgery became one of the branches most affected by the pandemic process. According to the annual statistical reports of the American Society of Plastic Surgeons, 2020 has been the first year in which a decline was experienced in the number of plastic surgery cases performed since the early 2000s. However, presumably, an increase in demand that occurred in the period after the restrictions was reported as well. In this study, we aim to analyze the role of the pandemic on this increased volume of cosmetic surgeries.

METHODS

Data about the number of cosmetic operations were collected from a multidisciplinary hospital, centrally located in Istanbul, Turkey. A prospective survey was conducted to question the sources of motivation of the patients who would undergo surgery.

RESULTS

A total of 95 (out of 118) patients fully completed the questionnaires. The number of cosmetic operations in the plastic surgery department of the hospital increased by 49.4% in 2021, compared to 2020, and increased by 29.7% compared to 2019. The number of operations in all disciplines increased by 33.4% in 2021, compared to 2020, and increased by 13.3% compared to 2019. The six most marked motivations were evaluated separately according to the types of surgery. Despite the variation due to the type of the operations, "the desire to look better after the pandemic" was the leading reason for undergoing surgery with 46.3% (n = 44). It was also seen that the most significant motivation was "had cosmetic surgery before" with approximately 44.2% among the patients who had undergone cosmetic surgery.

CONCLUSIONS

One of the branches most affected by the outcomes of COVID-19 in many aspects is plastic surgery. The wave of excessive demand following the great decline in the number of operations during the pandemic cannot be evaluated independently from the effects of the pandemic on individuals. Although some of the rules that the pandemic has brought to our lives have begun to lose their validity, social life virtualized and isolated by the 'new normal' will be affecting patients for years. At this point, it is of primary importance for plastic surgeons to understand the needs and concerns of patients in order to adapt to the changing patient demands.

LEVEL OF EVIDENCE V

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The Zoom Boom: How Video Calling Impacts Attitudes Towards Aesthetic Surgery in the COVID-19 Era

Background

The COVID-19 pandemic has led to the widespread adoption of video calling. A parallel growth in aesthetic surgery demand has been documented.

Objectives

To identify associations between video call engagement and aesthetic surgery attitudes.

Methods

We distributed a cross-sectional survey via Amazon Mechanical Turk in November 2020. Respondents were asked to report their time spent video calling, video calling applications and features (eg, virtual backgrounds) they used, and aesthetic surgery attitudes using the 15-item Acceptance of Cosmetic Surgery Scale (ACSS; higher scores indicate greater acceptance). We compared ACSS scores between video call users and non-users using Student’s t-tests. We used Pearson’s correlation coefficient to quantify associations between ACSS scores and time spent on calls and multivariable analysis to estimate associations between video call engagement and ACSS scores.

Results

A total of 295 respondents (mean age, 37.6; 49.5% female) completed the survey. Across all video call applications surveyed, video call users had higher ACSS scores than non-users. Increased time respondents spent looking at their own face on video call was moderately associated with higher ACSS scores (r=0.48, P<0.01), while time spent looking at another person’s face was not associated with a change in ACSS scores (r=0.09, P=0.11). Increased video call use was associated with higher ACSS scores.

Conclusions

Increased video calling use is associated with increased acceptance of aesthetic surgery. Although the clinical significance of ACSS scores can be better elucidated, plastic surgeons should consider the effects of video calling on patient motivations for aesthetic surgery in the COVID-19 era.