Gaze cueing by pareidolia faces

Pareidolic faces receive prioritized attention in the dot-probe task

Face pareidolia occurs when random or ambiguous inanimate objects are perceived as faces. While real faces automatically receive prioritized attention compared with nonface objects, it is unclear whether pareidolic faces similarly receive special attention. We hypothesized that, given the evolutionary importance of broadly detecting animacy, pareidolic faces may have enough faceness to activate a broad face template, triggering prioritized attention. To test this hypothesis, and to explore where along the faceness continuum pareidolic faces fall, we conducted a series of dot-probe experiments in which we paired pareidolic faces with other images directly competing for attention: objects, animal faces, and human faces. We found that pareidolic faces elicited more prioritized attention than objects, a process that was disrupted by inversion, suggesting this prioritized attention was unlikely to be driven by low-level features. However, unexpectedly, pareidolic faces received more privileged attention compared with animal faces and showed similar prioritized attention to human faces. This attentional efficiency may be due to pareidolic faces being perceived as not only face-like, but also as human-like, and having larger facial features-eyes and mouths-compared with real faces. Together, our findings suggest that pareidolic faces appear automatically attentionally privileged, similar to human faces. Our findings are consistent with the proposal of a highly sensitive broad face detection system that is activated by pareidolic faces, triggering false alarms (i.e., illusory faces), which, evolutionarily, are less detrimental relative to missing potentially relevant signals (e.g., conspecific or heterospecific threats). In sum, pareidolic faces appear "special" in attracting attention.

Face pareidolia is enhanced by 40 Hz transcranial alternating current stimulation (tACS) of the face perception network

Pareidolia refers to the perception of ambiguous sensory patterns as carrying a specific meaning. In its most common form, pareidolia involves human-like facial features, where random objects or patterns are illusionary recognized as faces. The current study investigated the neurophysiological correlates of face pareidolia via transcranial alternating current stimulation (tACS). tACS was delivered at gamma (40 Hz) frequency over critical nodes of the "face perception" network (i.e., right lateral occipito-temporal and left prefrontal cortex) of 75 healthy participants while completing four face perception tasks ('Mooney test' for faces, 'Toast test', 'Noise pareidolia test', 'Pareidolia task') and an object perception task ('Mooney test' for objects). In this single-blind, sham-controlled between-subjects study, participants received 35 min of either Sham, Online, (40Hz-tACS_ON), or Offline (40Hz-tACS_PRE) stimulation. Results showed that face pareidolia was causally enhanced by 40Hz-tACS_PRE in the Mooney test for faces in which, as compared to sham, participants more often misperceived scrambled stimuli as faces. In addition, as compared to sham, participants receiving 40Hz-tACS_PRE showed similar reaction times (RTs) when perceiving illusory faces and correctly recognizing noise stimuli in the Toast test, thus not exhibiting hesitancy in identifying faces where there were none. Also, 40Hz-tACS_ON induced slower rejections of face pareidolia responses in the Noise pareidolia test. The current study indicates that 40 Hz tACS can enhance pareidolic illusions in healthy individuals and, thus, that high frequency (i.e., gamma band) oscillations are critical in forming coherent and meaningful visual perception.

"The clothes (and the face) make the Starman": Facial and clothing features shape self-other matching processes between human observers and a cartoon character

Anthropomorphization occurs when human characteristics are attributed to nonhuman animals or objects. One process that could facilitate the anthropomorphization of nonhuman animals may be a self-other body-part matching mechanism wherein the body of the nonhuman animal is conceptually mapped to the human observer's representation of their body. The present study was designed to determine if specific features could facilitate body-part matching between the cartoon of a nonhuman animal and human observers. Participants responded to targets presented on the cartoon of a starfish. In No Structure conditions, dots and curved lines were distributed evenly within the starfish. In Face conditions, two dots and one curved line represented eyes and a mouth of a "face". In Clothes conditions, dots and lines represented a shirt and pants. Body-part matching emerged when the image had a face or clothing, but did not emerge in No Structure conditions. These studies provide unique evidence that the anthropomorphization of a nonhuman cartoon may be facilitated by human-like internal features on the image.

Artifacting Identity. How Grillz, Ball Gags and Gas Masks Expand the Face

By questioning the attribution of a primary role to the eyes as bearers of identity within traditional Western culture, this paper will problematize the agentivity performed by the lower mereology of the face, identified with the mouth-nose assemblage. In particular, the study will focus on the manipulation of such facial spatiality through the intervention of three "lower face" artifacts: the grill, the ball gag and the gas mask. This piece of work will examine their plastic and figurative dimensions in the technological interaction with the facial organs. Furthermore, we will take into consideration the sociocultural context of wearability performed by the different bearers with the aim of grasping the identity shift that the artifacts trigger. The study, therefore, will organize the corpus as a sequence that starts inside the oral cavity where the grill is worn; then moves to a progressive exteriority with the ball gag that emerges from the mouth through the straps fastened around the head; eventually dealing with the exterior projection operated by the gas mask which by means of its filters portends beyond the anatomical face. Ultimately the three artifacts are presented as a threefold articulation of a liminal agency towards an expanded form of humanity including animality embedded within and without the space of meaning represented by the face.

Objects that induce face pareidolia are prioritized by the visual system

The human visual system has evolved specialized neural mechanisms to rapidly detect faces. Its broad tuning for facial features is thought to underlie the illusory perception of faces in inanimate objects, a phenomenon called face pareidolia. Recent studies on face pareidolia suggest that the mechanisms underlying face processing, at least at the early stages of visual encoding, may treat objects that resemble faces as real faces; prioritizing their detection. In our study, we used breaking continuous flash suppression (b-CFS) to examine whether the human visual system prioritizes the detection of objects that induce face pareidolia over stimuli matched for object content. Similar to previous b-CFS results using real face stimuli, we found that participants detected the objects with pareidolia faces faster than object-matched control stimuli. Given that face pareidolia has been more frequently reported amongst individuals prone to hallucinations, we also explored whether this rapid prioritization is intact in individuals with schizophrenia, and found evidence suggesting that it was. Our findings suggest that face pareidolia engages a broadly tuned mechanism that facilitates rapid face detection. This may involve the proposed fast subcortical pathway that operates outside of visual awareness.

The Impact of Shape-Based Cue Discriminability on Attentional Performance

With rapidly developing technology, visual cues became a powerful tool for deliberate guiding of attention and affecting human performance. Using cues to manipulate attention introduces a trade-off between increased performance in cued, and decreased in not cued, locations. For higher efficacy of visual cues designed to purposely direct user’s attention, it is important to know how manipulation of cue properties affects attention. In this verification study, we addressed how varying cue complexity impacts the allocation of spatial endogenous covert attention in space and time. To gradually vary cue complexity, the discriminability of the cue was systematically modulated using a shape-based design. Performance was compared in attended and unattended locations in an orientation-discrimination task. We evaluated additional temporal costs due to processing of a more complex cue by comparing performance at two different inter-stimulus intervals. From preliminary data, attention scaled with cue discriminability, even for supra-threshold cue discriminability. Furthermore, individual cue processing times partly impacted performance for the most complex, but not simpler cues. We conclude that, first, cue complexity expressed by discriminability modulates endogenous covert attention at supra-threshold cue discriminability levels, with increasing benefits and decreasing costs; second, it is important to consider the temporal processing costs of complex visual cues.

General and own-species attentional face biases

Humans demonstrate enhanced processing of human faces compared with animal faces, known as own-species bias. This bias is important for identifying people who may cause harm, as well as for recognizing friends and kin. However, growing evidence also indicates a more general face bias. Faces have high evolutionary importance beyond conspecific interactions, as they aid in detecting predators and prey. Few studies have explored the interaction of these biases together. In three experiments, we explored processing of human and animal faces, compared with each other and to nonface objects, which allowed us to examine both own-species and broader face biases. We used a dot-probe paradigm to examine human adults' covert attentional biases for task-irrelevant human faces, animal faces, and objects. We replicated the own-species attentional bias for human faces relative to animal faces. We also found an attentional bias for animal faces relative to objects, consistent with the proposal that faces broadly receive privileged processing. Our findings suggest that humans may be attracted to a broad class of faces. Further, we found that while participants rapidly attended to human faces across all cue display durations, they attended to animal faces only when they had sufficient time to process them. Our findings reveal that the dot-probe paradigm is sensitive for capturing both own-species and more general face biases, and that each has a different attentional signature, possibly reflecting their unique but overlapping evolutionary importance.

Face Pareidolia Recruits Mechanisms for Detecting Human Social Attention

Face pareidolia is the phenomenon of seeing facelike structures in everyday objects. Here, we tested the hypothesis that face pareidolia, rather than being limited to a cognitive or mnemonic association, reflects the activation of visual mechanisms that typically process human faces. We focused on sensory cues to social attention, which engage cell populations in temporal cortex that are susceptible to habituation effects. Repeated exposure to “pareidolia faces” that appear to have a specific direction of attention causes a systematic bias in the perception of where human faces are looking, indicating that overlapping sensory mechanisms are recruited when we view human faces and when we experience face pareidolia. These cross-adaptation effects are significantly reduced when pareidolia is abolished by removing facelike features from the objects. These results indicate that face pareidolia is essentially a perceptual phenomenon, occurring when sensory input is processed by visual mechanisms that have evolved to extract specific social content from human faces.

Large EEG amplitude effects are highly similar across Necker cube, smiley, and abstract stimuli

The information available through our senses is noisy, incomplete, and ambiguous. Our perceptual systems have to resolve this ambiguity to construct stable and reliable percepts. Previous EEG studies found large amplitude differences in two event-related potential (ERP) components 200 and 400 ms after stimulus onset when comparing ambiguous with disambiguated visual information ("ERP Ambiguity Effects"). These effects so far generalized across classical ambiguous figures from different visual categories at lower (geometry, motion) and intermediate (Gestalt perception) levels. The present study aimed to examine whether these ERP Effects are restricted to ambiguous figures or whether they also occur for different degrees of visibility. Smiley faces with low and high visibility of emotional expressions, as well as abstract figures with low and high visibility of a target curvature were presented. We thus compared ambiguity effects in geometric cube stimuli with visibility in emotional faces, and with visibility in abstract figures. ERP Effects were replicated for the geometric stimuli and very similar ERP Effects were found for stimuli with emotional face expressions but also for abstract figures. Conclusively, the ERP amplitude effects generalize across fundamentally different stimulus categories and show highly similar effects for different degrees of stimulus ambiguity and stimulus visibility. We postulate the existence of a high-level/meta-perceptual evaluation instance, beyond sensory details, that estimates the certainty of a perceptual decision. The ERP Effects may reflect differences in evaluation results.

Brain stimulation to left prefrontal cortex modulates attentional orienting to gaze cues

In social interactions, we rely on non-verbal cues like gaze direction to understand the behaviour of others. How we react to these cues is determined by the degree to which we believe that they originate from an entity with a mind capable of having internal states and showing intentional behaviour, a process called mind perception. While prior work has established a set of neural regions linked to mind perception, research has just begun to examine how mind perception affects social-cognitive mechanisms like gaze processing on a neuronal level. In the current experiment, participants performed a social attention task (i.e. attentional orienting to gaze cues) with either a human or a robot agent (i.e. manipulation of mind perception) while transcranial direct current stimulation (tDCS) was applied to prefrontal and temporo-parietal brain areas. The results show that temporo-parietal stimulation did not modulate mechanisms of social attention, neither in response to the human nor in response to the robot agent, whereas prefrontal stimulation enhanced attentional orienting in response to human gaze cues and attenuated attentional orienting in response to robot gaze cues. The findings suggest that mind perception modulates low-level mechanisms of social cognition via prefrontal structures, and that a certain degree of mind perception is essential in order for prefrontal stimulation to affect mechanisms of social attention. This article is part of the theme issue 'From social brains to social robots: applying neurocognitive insights to human-robot interaction'.

Changes in face and face pareidolia processing in patients with migraine: an ERP study

Migraine is a multifactorial brain disorder characterized by recurrent disabling headache attacks. One of the possible mechanisms in the pathogenesis of migraine may be a decrease in inhibitory cortical stimuli in the primary visual cortex attributable to cortical hyperexcitability. The aim of this study was to investigate the neural correlates underlying face and face pareidolia processing in terms of the event-related potential (ERP) components, N170, vertex positive potential (VPP), and N250, in patients with migraine. In total, 40 patients with migraine without aura, 23 patients with migraine and aura, and 30 healthy controls were enrolled. We recorded ERPs during the presentation of face and face pareidolia images. N170, VPP, and N250 mean amplitudes and latencies were examined. N170 was significantly greater in patients with migraine with aura than in healthy controls. VPP amplitude was significantly greater in patients with migraine without aura than in healthy controls. The face stimuli evoked significantly earlier VPP responses to faces (168.7 ms, SE = 1.46) than pareidolias (173.4 ms, SE = 1.41) in patients with migraine with aura. We did not find a significant difference between N250 amplitude for face and face pareidolia processing. A significant difference was observed between the groups for pareidolia in terms of N170 [F(2,86) = 14,75, P < 0.001] and VPP [F(2,86) = 16.43, P < 0.001] amplitudes. Early ERPs are a valuable tool to study the neural processing of face processing in patients with migraine to demonstrate visual cortical hyperexcitability.NEW & NOTEWORTHY Event-related potentials (ERPs) are important for understanding face and face pareidolia processing in patients with migraine. N170, vertex positive potential (VPP), and N250 ERPs were investigated. N170 was revealed as a potential component of cortical excitability for face and face pareidolia processing in patients with migraine.

The influence of joint attention and partner trustworthiness on cross-modal sensory cueing

Joint attention refers to the coordinated attention between social partners to an object of shared interest, usually involving shared gaze toward the object. In the laboratory, however, joint attention is often investigated using computerized gaze cueing tasks that do not allow shared gaze. Instead, these computerized tasks require the participant to maintain fixation on the virtual partner's face, while the partner gazes to the left or right. Here we designed a modified gaze cueing task that better simulates a natural joint attention episode by allowing shared gaze, while still maintaining tight experimental control. In our computerized task the participant's gaze and the gaze of a virtual partner were manipulated independently, resulting in shared or unshared gaze. Following each gaze shift of the virtual partner a touch stimulus was delivered on one of the cheeks of the participant. We analyzed behavioral and neural (electro-encephalography) responses to the touch. Faster reaction-times and stronger lateralization of alpha power were observed when the touched cheek was in a jointly attended hemispace compared with a singly attended or unattended hemispace. Importantly, these effects were unique to joint attention and could not be explained as the additive effects of own gaze and gaze cue direction. Underlining its social nature, we found that the behavioral effect was absent when we repeated our experiment with nonsocial cues (arrows) instead of gaze cues. Furthermore, when we compared trustworthy with untrustworthy virtual partners (trustworthiness judgements based on facial appearance) we found the effect only for trustworthy and not for untrustworthy virtual partners. We conclude that joint attention based on shared gaze influences attentional orienting such that cross-modal sensory processing at the jointly attended location is facilitated, particularly when the partner is trustworthy. This indicates that social interactions and trustworthiness judgements affect cortical and behavioral responses to sensory information.

The role of the motion cue in the dynamic gaze-cueing effect: A study of the lateralized ERPs

When face was inverted, dynamic gaze cues could still effectively direct attention despite the disruption of configural face processing, but the static gaze cues could not. The present study investigated the role of the motion cue in the dynamic Gaze-Cueing Effect (GCE). With schematic and real faces, we employed the gaze-cueing paradigm to examine the differences among three kinds of cues (static gaze cue, dynamic gaze cue and motion cue) based on behavioral results and event-related potentials. Behavioral results revealed significant GCE in all conditions. In the schematic face group, the motion cue (two symmetrical dots shifting slightly to the side) induced a significantly smaller GCE than the dynamic gaze cues (two symmetrical dots moving within a rounded circle), while in the real face group, the motion cue (that is, the inverted-face gaze cue) remained a strong GCE compared with other conditions. With regard to the ERP results, we found the early directing attention negativity (EDAN), which was sensitive to voluntary cues (e.g. arrow cue) rather than gaze cue, in the schematic motion cue condition, but not in the inverted-face gaze cue condition. We supposed that the motion cue (real face) could activate the configural face processing even when the face is inverted. This finding supported that EDAN reflected a cue-triggered attention shift.

Neural mechanisms underlying visual pareidolia processing: An fMRI study

Objectives

Pareidolia is the interpretation of previously unseen and unrelated objects as familiar due to previous learning. The present study aimed to determine the specific brain areas that exhibited activation during real-face and face-pareidolia processing.

Methods

Functional Magnetic Resonance Imaging (fMRI) scans were performed on 20 healthy subjects under real-face and face-pareidolia conditions in National Magnetic Resonance Research Center (UMRAM), Ankara, Turkey from April 2016 to January 2017. FSL software was used to conduct a FEAT higher level (group) analysis to identify the brain areas activated during real-face and face-pareidolia processing.

Results

Under both the real-face and face-pareidolia conditions, activation was observed in the Prefrontal Cortex (PFCX), occipital cortex V1, occipital cortex V2, and inferior temporal regions. Also under both conditions, the same degree of activation was observed in the right Fusiform Face Area (FFA) and the right PFCX. On the other hand, PFCX activation was not evident under the real-face versus face scrambled or face-pareidolia versus pareidolia scrambled conditions.

Conclusions

The present findings suggest that, as in real-face perception, face-pareidolia requires interaction between top-down and bottom-up brain regions including the FFA and frontal and occipitotemporal areas. Additionally, whole-brain analyses revealed that the right PFCX played an important role in processing real faces and in face pareidolia (illusory face perception), as did the FFA.

Individual differences in the detection, matching and memory of faces

Previous research has explored relationships between individual performance in the detection, matching and memory of faces, but under limiting conditions. The current study sought to extend previous findings with a different measure of face detection, and a more challenging face matching task, in combination with an established test of face memory. Experiment 1 tested face detection ability under conditions designed to maximise individual differences in accuracy but did not find evidence for relationships between measures. In addition, in Experiments 2 and 3, which utilised response times as the primary performance measure for face detection, but accuracy for face matching and face memory, no correlations were observed between performance on face detection and the other tasks. However, there was a correlation between accuracy in face matching and face memory, consistent with other research. Together, these experiments provide further evidence for a dissociation between face detection, and face matching and face memory, but suggest that these latter tasks share some common mechanisms.

The Gaze-Cueing Effect in the United States and Japan: Influence of Cultural Differences in Cognitive Strategies on Control of Attention

The direction of gaze automatically and exogenously guides visual spatial attention, a phenomenon termed as the gaze-cueing effect. Although this effect arises when the duration of stimulus onset asynchrony (SOA) between a non-predictive gaze cue and the target is relatively long, no empirical research has examined the factors underlying this extended cueing effect. Two experiments compared the gaze-cueing effect at longer SOAs (700 ms) in Japanese and American participants. Cross-cultural studies on cognition suggest that Westerners tend to use a context-independent analytical strategy to process visual environments, whereas Asians use a context-dependent holistic approach. We hypothesized that Japanese participants would not demonstrate the gaze-cueing effect at longer SOAs because they are more sensitive to contextual information, such as the knowledge that the direction of a gaze is not predictive. Furthermore, we hypothesized that American participants would demonstrate the gaze-cueing effect at the long SOAs because they tend to follow gaze direction whether it is predictive or not. In Experiment 1, American participants demonstrated the gaze-cueing effect at the long SOA, indicating that their attention was driven by the central non-predictive gaze direction regardless of the SOAs. In Experiment 2, Japanese participants demonstrated no gaze-cueing effect at the long SOA, suggesting that the Japanese participants exercised voluntary control of their attention, which inhibited the gaze-cueing effect with the long SOA. Our findings suggest that the control of visual spatial attention elicited by social stimuli systematically differs between American and Japanese individuals.

Gaze-Cueing With Crossed Eyes: Asymmetry Between Nasal and Temporal Shifts

A person's direction of gaze (and visual attention) can be inferred from the direction of the parallel shift of the eyes. However, the direction of gaze is ambiguous when there is a misalignment between the eyes. The use of schematic drawings of faces in a previous study demonstrated that gaze-cueing was equally effective, even when one eye looked straight and the other eye was averted. In the current study, we used more realistic computer-generated face models to re-examine if the diverging direction of the eyes affected gaze-cueing. The condition where one eye was averted nasally while the other looked straight produced a significantly smaller gaze-cueing effect in comparison with when both eyes were averted in parallel or one eye was averted temporally. The difference in the gaze-cueing effect disappeared when the position of one eye was occluded with a rectangular surface or an eye-patch. These results highlight the possibility that the gaze-cueing effect might be weakened when a direct gaze exists between the cueing eye (i.e., nasally oriented eye) and the target and the effect magnitude might depend on which type of face stimulus are used as a cue.

Avoidance of Novelty Contributes to the Uncanny Valley

A hypothesis suggests that objects with a high degree of visual similarity to real humans trigger negative impressions (i.e., the uncanny valley). Previous studies have suggested that difficulty in object categorization elicits negative emotional reactions to enable the avoidance of potential threats. The present study further investigated this categorization-difficulty hypothesis. In an experiment, observers categorized morphed images of photographs and human doll faces as "photograph" or "doll" and evaluated the perceived eeriness of the images. Additionally, we asked the observers to answer questionnaires on behavioral inhibition systems (BIS). The results indicated that individual differences in the BIS score were associated with enhanced eeriness in the objects with a specific human likeness. These findings suggest that the tendency to avoid a potentially threatening novel experience contributes to promoting the perceived eeriness of objects with some degree of visual similarity to real humans.

Brief Report: Seeing the Man in the Moon: Do Children with Autism Perceive Pareidolic Faces? A Pilot Study

Faces are one of the most socially significant visual stimuli encountered in the environment, whereas pareidolias are illusions of faces arising from ambiguous stimuli in the environment. Autism spectrum disorder (ASD) is characterised by deficits in response to social stimuli. We found that children with ASD (n = 60) identify significantly fewer pareidolic faces in a sequence of ambiguous stimuli than typically developing peers. The two groups did not differ in the number of objects identified, indicating that the children with ASD had a specific lack of attention to faces. Pareidolia have considerable potential as naturalistic and easy-to-create materials for the investigation of spontaneous attention to social stimuli in children with ASD.

Seeing Objects as Faces Enhances Object Detection

The face is a special visual stimulus. Both bottom-up processes for low-level facial features and top-down modulation by face expectations contribute to the advantages of face perception. However, it is hard to dissociate the top-down factors from the bottom-up processes, since facial stimuli mandatorily lead to face awareness. In the present study, using the face pareidolia phenomenon, we demonstrated that face awareness, namely seeing an object as a face, enhances object detection performance. In face pareidolia, some people see a visual stimulus, for example, three dots arranged in V shape, as a face, while others do not. This phenomenon allows us to investigate the effect of face awareness leaving the stimulus per se unchanged. Participants were asked to detect a face target or a triangle target. While target per se was identical between the two tasks, the detection sensitivity was higher when the participants recognized the target as a face. This was the case irrespective of the stimulus eccentricity or the vertical orientation of the stimulus. These results demonstrate that seeing an object as a face facilitates object detection via top-down modulation. The advantages of face perception are, therefore, at least partly, due to face awareness.

Women are better at seeing faces where there are none: an ERP study of face pareidolia

Event-related potentials (ERPs) were recorded in 26 right-handed students while they detected pictures of animals intermixed with those of familiar objects, faces and faces-in-things (FITs). The face-specific N170 ERP component over the right hemisphere was larger in response to faces and FITs than to objects. The vertex positive potential (VPP) showed a difference in FIT encoding processes between males and females at frontal sites; while for men, the FIT stimuli elicited a VPP of intermediate amplitude (between that for faces and objects), for women, there was no difference in VPP responses to faces or FITs, suggesting a marked anthropomorphization of objects in women. SwLORETA source reconstructions carried out to estimate the intracortical generators of ERPs in the 150-190 ms time window showed how, in the female brain, FIT perception was associated with the activation of brain areas involved in the affective processing of faces (right STS, BA22; posterior cingulate cortex, BA22; and orbitofrontal cortex, BA10) in addition to regions linked to shape processing (left cuneus, BA18/30). Conversely, in the men, the activation of occipito/parietal regions was prevalent, with a considerably smaller activation of BA10. The data suggest that the female brain is more inclined to anthropomorphize perfectly real objects compared to the male brain.

The alien in the forest OR when temporal context dominates perception

Some German hunters came up with pictures taken from a wildlife camera and showing a strange humanoid-like object of about 10 cm size. Its puzzling appearance and a remarkable absence of wildlife in that area after its occurrence triggered paranormal explanations. After reexamination of the pictures, we found a more plausible conventional explanation. This case study serves as an interesting real-world example for the constructive nature of human perception. We discuss how the perceptual system uses spatial and temporal/memory factors to disambiguate ambiguous and restricted sensory information.