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Janssen M, Okeke S, Murray C, Ewing M, Lu H, Bourne C, Mao L. STI testing among young people attending music festivals in New South Wales, Australia: exploring the client segmentation concept in the 'Down to Test' program. Sex Health 2021; 18:405-412. [PMID: 34782058 DOI: 10.1071/sh21101] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/24/2021] [Accepted: 07/30/2021] [Indexed: 11/23/2022]
Abstract
Background The 'Down to Test (DTT)' campaign is a sexually transmissible infection (STI) social marketing intervention delivered through outdoor music festival activations and supported by digital media communications in New South Wales, Australia. This paper investigates whether and how the tailored messages reached the intended audience. Methods Data was collected through three annual rounds of online surveys post campaign exposure, targeting young people (aged 15-29years) attending 14 music festivals in NSW from October 2017 to March 2020. Descriptive statistics, principal component analysis and multivariable logic regression were applied to identify the key client segment and factors associated with a strong intention for future STI screening. Results Of the 10044 participants with a valid urine specimen submitted, 261 (2.8%) tested positive for chlamydia. Altogether, 1776 participants (median age=22) self-completed the evaluation surveys online with more being female (73.4%) than male (26.2%). Participants were mostly Australian-born (89.5%), heterosexual (82.6%) and the majority being sexually active (96.7%). Rates of self-reported lifetime STI testing (70.4%) and intention for future STI screening ('definitely yes' in the next 12months, 39.0%) were also high. The most significant factor associated with future intention for STI testing is the Sexual Experience and Perception Factor (adjusted odds ratio [AOR]=2.02; 95%CI 1.76-2.32; P<0.001), followed by the Sexual Beliefs and Attitudes Factor (AOR=1.14; 95% CI 1.01-1.30; P<0.05). Conclusions The NSW state-wide DTT campaign has largely reached sexually active youth who are attentive to sexual health promotion messages and contributed to enhanced STI screening in a fun and peer-supportive environment.
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Affiliation(s)
- Marty Janssen
- STI Programs Unit, Centre for Population Health, NSW Health, Sydney, NSW, Australia
| | - Sylvester Okeke
- Centre for Social Research in Health, UNSW Sydney, NSW, Australia
| | - Carolyn Murray
- Centre for Population Health, NSW Health, Sydney, NSW, Australia
| | - Margy Ewing
- NSW Sexual Health Infolink, NSW Health, Sydney, NSW, Australia
| | - Heng Lu
- Sydney Sexual Health Centre, Sydney, NSW, Australia
| | - Christopher Bourne
- Centre for Population Health, NSW Health, Sydney, NSW, Australia; and Sydney Sexual Health Centre, Sydney, NSW, Australia; and Kirby Institute, UNSW Sydney, NSW, Australia
| | - Limin Mao
- Centre for Social Research in Health, UNSW Sydney, NSW, Australia
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McBride KR. Examining Heterosexual Women's Anal Sexual Health Knowledge and Product Use. JOURNAL OF SEX RESEARCH 2019; 56:1070-1082. [PMID: 29746181 DOI: 10.1080/00224499.2018.1467368] [Citation(s) in RCA: 2] [Impact Index Per Article: 0.4] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 06/08/2023]
Abstract
Prevalence rates indicate that receptive anal sex is increasingly part of heterosexual women's sexual repertoire. However, there is a body of literature linking this behavior to risk for adverse sexual health outcomes. Women's anal sexual health knowledge and awareness of behaviors associated with elevated risk have received less attention in the research literature. The aim of the current study was to examine anal sexual health knowledge and product use among heterosexual women aged 18 to 30 years. A total of 33 self-identified heterosexual women recruited from the general population participated in one of six focus groups. The results suggest that knowledge was variable. Salient sexual health themes centered on risks of human immunodeficiency virus/sexually transmitted infections (HIV/STIs), other infections, and physical harm/damage. Product-use themes included cleanliness/hygiene, comfort, and product safety. Participants expressed the desire for anal sexual health education. The results have implications for sexual health research, education, and clinical practice.
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Affiliation(s)
- Kimberly R McBride
- School of Population Health
- Health Disparities Research Collaborative, University of Toledo
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