Blame it on patriarchy: More sexist attitudes are associated with stronger consideration of cosmetic surgery for oneself and one's partner

The role of beauty as currency belief in acceptance of cosmetic surgery and career aspirations among Chinese young women

The current study tested the "beauty as currency" hypothesis in the framework of Objectification theory with a sample of Chinese young women. Four hundred and four college women completed a pencil-and-paper questionnaire. We hypothesized that beauty as currency would be associated with acceptance of cosmetic surgery and career aspirations through the serial meditation of self-objectification and body surveillance. The results indicated that self-objectification and body surveillance mediated the relation between women's belief in beauty as currency and acceptance of cosmetic surgery. Body surveillance mediated the relationship between beauty as currency and career aspirations. These findings provide further evidence for the "beauty as currency" hypothesis, suggesting the feminine beauty ideology may lead to women's higher acceptance of cosmetic surgery and lower career aspirations via the self-objectifying process. Our study provides some implications for understanding the effect of women's ideologies on gender system change.

Gender inequality and restrictive gender norms: framing the challenges to health

Gender is not accurately captured by the traditional male and female dichotomy of sex. Instead, it is a complex social system that structures the life experience of all human beings. This paper, the first in a Series of five papers, investigates the relationships between gender inequality, restrictive gender norms, and health and wellbeing. Building upon past work, we offer a consolidated conceptual framework that shows how individuals born biologically male or female develop into gendered beings, and how sexism and patriarchy intersect with other forms of discrimination, such as racism, classism, and homophobia, to structure pathways to poor health. We discuss the ample evidence showing the far-reaching consequences of these pathways, including how gender inequality and restrictive gender norms impact health through differential exposures, health-related behaviours and access to care, as well as how gender-biased health research and health-care systems reinforce and reproduce gender inequalities, with serious implications for health. The cumulative consequences of structured disadvantage, mediated through discriminatory laws, policies, and institutions, as well as diet, stress, substance use, and environmental toxins, have triggered important discussions about the role of social injustice in the creation and maintenance of health inequities, especially along racial and socioeconomic lines. This Series paper raises the parallel question of whether discrimination based on gender likewise becomes embodied, with negative consequences for health. For decades, advocates have worked to eliminate gender discrimination in global health, with only modest success. A new plan and new political commitment are needed if these global health aspirations and the wider Sustainable Development Goals of the UN are to be achieved.

Body appreciation, interest in cosmetic enhancements, and need for uniqueness among U.S. college students

The aim of the current study was to examine associations between body appreciation and putative correlates that focus on self-enhancement and self-expression. Students (N=261; mean age=20.16years, SD=3.68; 60.9% female) from a non-residential college in the northeastern United States completed a questionnaire measuring body appreciation, interest in cosmetic enhancements, and need for uniqueness. Individuals with higher body appreciation and African Americans/Blacks reported significantly higher self-attributed need for uniqueness and significantly higher investment in a distinctive appearance. The association between body appreciation and interest in cosmetic enhancements (e.g., hair coloring) was not significant. Results suggest that body appreciation may be linked to a desire to express one's own unique qualities.

The Association Between Men's Sexist Attitudes and Facial Hair

Facial hair, like many masculine secondary sexual traits, plays a significant role in perceptions of an array of sociosexual traits in men. While there is consensus that beards enhance perceptions of masculinity, age, social dominance, and aggressiveness, the perceived attractiveness of facial hair varies greatly across women. Given the ease with which facial hair can be groomed and removed entirely, why should some men retain beards and others choose to remove them? We hypothesized that men with relatively sexist attitudes would be more likely to allow their facial hair to grow than men with less sexist attitudes. Men from the USA (n = 223) and India (n = 309) completed an online survey measuring demographic variables, ambivalent sexism, and facial hair status. After controlling for demographic variables, men with facial hair were significantly higher in hostile sexism than clean-shaven men; hostile sexism was a significant predictor of facial hair status over and above demographic variables; and facial hair was more frequent among ambivalent and hostile sexists than among benevolent and non-sexists. It is suggested that sexist men choose to grow facial hair because it maximizes sexual dimorphism and augments perceived masculinity and dominance.