When First Comes Love (or Lust): How Romantic and Sexual Cues Bias First Impressions in Online Social Networking

Priming Sexual and Romantic Representations in Two Media Environments: Sex Encourages and Romance Discourages Sexual Permissiveness … Sometimes

Two experiments (Ns = 314, 447) were used to evaluate the effectiveness of sexual cues in temporarily increasing young adults' self-reported sexual permissiveness, as well as the effects of romantic cues in temporarily decreasing permissiveness. Participants were exposed to sexual or romantic cues embedded as a theme-defining component of an online game (Study 1) or in advertisements peripheral to the online game (Study 2). Sexual and romantic conditions were compared against a control condition. As hypothesized, participants in the romantic conditions rated themselves lower in sexual permissiveness, compared to participants in the sexual and control conditions, particularly when participants positively evaluated the online game experience. Findings suggest that exposure to entertaining media depictions of two people, as a committed couple, expressing love, as well as lust, for each other might deter young adults from considering engagement in casual sexual encounters indicative of "hookup culture."

Sex, Love, and Risk-n-Responsibility: A Content Analysis of Entertainment Television

This study documents the extent of sexual content, including sexual health content, in scenes with and without expressions of love on network and cable television popular with emerging adults. Sexual talk and/or behavior was found in 20% of all television scenes coded across 53.5 hours of programming. A third of these scenes featured sex alongside expressions of love. An additional 10% of scenes suggested love but not sex. Coded as a separate category, 25% of analyzed scenes contained a passing joke or pun referencing sexual organs, making these non-specific comedic one-liners the predominant reference to sex in this sample. Beyond jokes, most of the sexual or loving talk in this sample consisted of expressing a romantic interest in someone; sex- and love-related behaviors largely consisted of kissing or flirting. Very few scenes specifically referenced sexual intercourse. Sexual health messages were also rare. The majority of scenes mentioning any health consequence (= 7% of analyzed scenes) concerned emotional heartache. One scene mentioned sexually-transmitted infections; 12 of the nearly 2,600 scenes coded mentioned condoms or contraceptives. It is thus a challenging proposition to build upon existing sexual depictions on television to promote safe sex practices within sexual and loving contexts.