Using functional neuroimaging to advance entrepreneurial cognition research

Brain and behavioral contributions to individual choices in response to affective-cognitive persuasion

Affective and cognitive information conveyed by persuasive stimuli is evaluated and integrated by individuals according to their behavioral predispositions. However, the neurocognitive structure that supports persuasion based on either affective or cognitive content is poorly understood. Here, we examine the neural and behavioral processes supporting choices based on affective and cognitive persuasion by integrating 4 information processing features: intrinsic brain connectivity, stimulus-evoked brain activity, intrinsic affective-cognitive orientation, and explicit target evaluations. We found that the intrinsic cross-network connections of a multimodal fronto-parietal network are associated with individual affective-cognitive orientation. Moreover, using a cross-validated classifier, we found that individuals' intrinsic brain-behavioral dimensions, such as affective-cognitive orientation and intrinsic brain connectivity, can predict individual choices between affective and cognitive targets. Our findings show that affective- and cognitive-based choices rely on multiple sources, including behavioral orientation, stimulus evaluation, and intrinsic functional brain architecture.

Brain-Computer Interface using neural network and temporal-spectral features

Brain-Computer Interfaces (BCIs) are increasingly useful for control. Such BCIs can be used to assist individuals who lost mobility or control over their limbs, for recreational purposes such as gaming or semi-autonomous driving, or as an interface toward man-machine integration. Thus far, the performance of algorithms used for thought decoding has been limited. We show that by extracting temporal and spectral features from electroencephalography (EEG) signals and, following, using deep learning neural network to classify those features, one can significantly improve the performance of BCIs in predicting which motor action was imagined by a subject. Our movement prediction algorithm uses Sequential Backward Selection technique to jointly choose temporal and spectral features and a radial basis function neural network for the classification. The method shows an average performance increase of 3.50% compared to state-of-the-art benchmark algorithms. Using two popular public datasets our algorithm reaches 90.08% accuracy (compared to an average benchmark of 79.99%) on the first dataset and 88.74% (average benchmark: 82.01%) on the second dataset. Given the high variability within- and across-subjects in EEG-based action decoding, we suggest that using features from multiple modalities along with neural network classification protocol is likely to increase the performance of BCIs across various tasks.

Affect and Cognition in Managerial Decision Making: A Systematic Literature Review of Neuroscience Evidence

How do affect and cognition interact in managerial decision making? Over the last decades, scholars have investigated how managers make decisions. However, what remains largely unknown is the interplay of affective states and cognition during the decision-making process. We offer a systematization of the contributions produced on the role of affect and cognition in managerial decision making by considering the recent cross-fertilization of management studies with the neuroscience domain. We implement a Systematic Literature Review of 23 selected contributions dealing with the role of affect and cognition in managerial decisions that adopted neuroscience techniques/points of view. Collected papers have been analyzed by considering the so-called reflexive (X-) and reflective (C-) systems in social cognitive neuroscience and the type of decisions investigated in the literature. Results obtained help to support an emerging "unified" mind processing theory for which the two systems of our mind are not in conflict and for which affective states have a driving role toward cognition. A research agenda for future studies is provided to scholars who are interested in advancing the investigation of affect and cognition in managerial decision making, also through neuroscience techniques - with the consideration that these works should be at the service of the behavioral strategy field.

Integration of Neuroscience and Entrepreneurship: A Systematic Review and Bibliometric Analysis

In this study, we investigated the integration between neuroscience and entrepreneurship. First, we explored the concept of neuroentrepreneurship and the investigation of neuroentrepreneurship using scientific research methods. Second, we constructed a road map for entrepreneurial researchers interested in conducting neuroentrepreneurship-related research. This is an emerging research area; therefore, to more clearly analyze the dynamics of the research trends, we used a bibliometric method to capture patterns in current publications on subjects related to neuroentrepreneurship, examining papers published between 1999 and 2021 using the keywords "neuroscience" and "entrepreneurship" or "neuroentrepreneurship." To identify the keywords, we used two academic databases-the Social Science Citation Index and Science Citation Index-accessed through the Web of Science website. The three keywords were identified from studies integrating neuroscience with entrepreneurship. After carefully reviewing the research papers, we identified neuroentrepreneurship as a novel research area. The outcomes of this study provide a guide for describing the theoretical connection between neuroscience and entrepreneurship. In the future, this field of study should be empirically investigated.