How cultural confidence affects local residents’ wellbeing

The influence of physical education courses integrated with civic education on prosocial behavior among college students: the chain mediating effect of cultural confidence and self-esteem

Objective

This study sought to uncover the relationship between physical education courses integrated with civic education (PECICE) and prosocial behavior among university students. Additionally, we aimed to decipher the mediating roles of cultural confidence and self-esteem within this relationship.

Methods

Employing a questionnaire-based approach, we assessed the relationship among PECICE, cultural confidence, self-esteem, and prosocial behavior in university students. The instrument comprised four distinct scales: the Perceived Effectiveness Scale for PECICE, the Cultural Confidence Scale, the Self-Esteem Scale, and the Prosocial Behavior Scale. Our sample encompassed 293 Chinese college students, consisting of 137 men and 156 women, with an average age of 21.39 years (SD = 2.1).

Results

PECICE demonstrated significant positive associations with cultural confidence (r = 0.29, p < 0.001), self-esteem (r = 0.35, p < 0.001), and prosocial behavior (r = 0.40, p < 0.001). The influence of PECICE on prosocial behavior among university students was mediated through three channels: solely via cultural confidence (mediating effect value: 0.14), solely via self-esteem (mediating effect value: 0.22), and through the combined influence of both cultural confidence and self-esteem (mediating effect value: 0.2).

Conclusion

The intertwined mediating roles of cultural confidence and self-esteem highlight their pivotal significance in enhancing the efficacy of PECICE. These insights offer a valuable reference for both educators and policymakers striving to augment prosocial behavior in university students.

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers' emotional value to generate consumers' purchase intention. Based on existing traditional cultural literature and the theory of planned behavior (TPB), we first proposed a research framework and then empirically tested the relationship among traditional culture symbols, cultural identity, emotional value, and consumers' purchase intention. The survey data was tested using structural equation modeling (SEM) and the following conclusions were drawn. First, the cognition of traditional cultural symbols and cultural identity has a direct and significant impact on the emotional value thereby, eliciting consumers' purchase intention. Second, traditional cultural symbols are directly and indirectly (i.e., through emotional value or cultural identity) positively associated with consumers' purchase intention, also cultural identity is directly and indirectly (i.e., through emotional value) associated with consumer purchase intention. Finally, emotional values mediate the indirect effect of traditional culture and cultural identity on purchase intention, and cultural identity plays a moderating role between traditional cultural symbols and consumers' purchase intention. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product design and suggesting relevant marketing strategies. The research results can provide valuable inspiration for promoting the sustainable development of the national tidal market and repeating consumers' purchasing intentions.

Can cultural tourism experience enhance cultural confidence? The evidence from Qingyuan Mountain

A questionnaire survey was conducted among 600 visitors to the region using Qingyuan Mountain, a 5A picturesque location in Quanzhou City, Fujian Province, as the research site. A total of 489 valid questionnaires were received. The links between cultural involvement, cultural experience, cultural identity, cultural confidence, and cultural loyalty were experimentally examined using a structural equation modeling technique. The results showed that cultural experience was a mediating factor in the processes of the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence, but the influence of cultural involvement on cultural identity and the influence of cultural involvement on cultural confidence were not supported. The study accordingly condenses theoretical contributions to academia and management insights for businesses.

Place Attachment, Cultural Involvement, and Residents’ Attitudes towards Tourism Development: The Case of Novi Sad, the European Capital of Culture 2022

The purpose of this study was to determine how residents in Novi Sad (The European Capital of Culture 2022) perceive the influence of cultural involvement and place attachment on their attitude toward tourism, and how this affects their support for tourism development. In order to investigate the relationships between these factors, structural equation modeling (SEM) was used. The proposed model was tested, and the findings show significant relationships between residents’ cultural involvement, place attachment, perceived positive and negative impacts of tourism (economic, socio-cultural, environmental), and support for tourism development. The findings of the study could assist tourism planners not only in Novi Sad but also in other urban destinations.