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Liao SH, Chen YJ. A rough set-based association rule approach implemented on a brand trust evaluation model. J EXP THEOR ARTIF IN 2016. [DOI: 10.1080/0952813x.2016.1264089] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/20/2022]
Affiliation(s)
- Shu-Hsien Liao
- Department of Management Sciences, Tamkang University, New Taipei City, Taiwan, ROC
| | - Yin-Ju Chen
- Department of Cultural Resources and Leisure Industries, National Taitung University, Taiwan, ROC
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