Innovation and knowledge sharing in crowdfunding: how social dynamics affect project success

Crowdfunding A bibliometric analysis and future research Agenda

This study offers a bibliometric and Scientometric examination of the existing body of literature on crowdfunding. The analysis incorporates a total of 1156 articles from the Scopus database. The data is presented using the bibliometric technique, employing R-studio and VOS viewer software. A Scientometric analysis was undertaken to ascertain the discoveries and patterns of research themes, current and future research orientations, impact, co-occurrence, co-citations, as well as trends in impact and collaboration. The literature on crowdfunding has exhibited significant growth from 2010 to 2023. The number of publications pertaining to crowdfunding has experienced substantial growth between the years 2020 and 2023. The highlighted research trends and collaboration trends encompass various aspects of crowdfunding and resource mobilization, including crowdfunding, fundraising, social capital, peer-to-peer lending, venture capital, and crowdfunding success. Additionally, this study offers an expanded scope for the study based on a comprehensive examination of existing literature. The outcomes of our study have the potential to offer valuable insights for forthcoming scholars, corporations, and regulatory bodies seeking to comprehend the present patterns and anticipated advancements in the field of crowdfunding research.

Psychological Determinants of Investor Motivation in Social Media-Based Crowdfunding Projects: A Systematic Review

Background: Using the power of Internet, crowdfunding platforms are currently changing the traditional landscape of fundraising. Social media-based IT platforms in particular are bringing the creators of crowdfunding projects closer than ever to potential investors. A large variety of factors function as determinants of individuals' intention to participate in crowdfunding and have an intertwined impact on funding as the ultimate project goal.

Objectives: For a better understanding of investor behavior in social media-based crowdfunding projects, this paper covers identifying, analyzing, and classifying general and specific factors of investor motivation, based on the literature in the field.The main focus is the relationship between the affordances provided by social media-based crowdfunding platforms and the psychological determinants of investor motivation in innovative start-up projects.

Methods: Using IEEE Explore, Clarivate Web of Science, ScienceDirect, and Scopus, we conducted a systematic review of the existing research on the emerging role of crowdfunding as a disruptive technology in financing the start-up innovative projects. The paper explores the main determinants of investor motivation and aims to streamline the success factors in crowdfunding campaigns.

Results: A total of 1,216 publications were identified after searching the aforementioned databases and, upon refining the results, 515 articles were considered for the final sample. After reading the titles and abstracts, the sample was reduced to 78 articles that were read in-depth and synthesized in accordance with the defined research questions. The selected articles were clustered into three main categories: general studies, determinants of investor behavior, and success factors.

Conclusions: In the new global economy, crowdfunding platforms have become the nexus between the emerging creators of innovative products and services and the necessary funding sources. This connection is possible via a cumulative collection of contributions from multiple investors recruited from the audience of the selected platform, without time or space constraints. However, the determinants of the investment decision are very different in the case of social media-based crowdfunding platforms compared to determinants in the mainstream environment. This paper surveys these motivators and reveals how platform features can be used to persuade individuals to make a financial contribution toward the success of a project.