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Souza Gonzaga L, Bastian SEP, Capone DL, Danner L, Jeffery DW. Consumer perspectives of wine typicity and impact of region information on the sensory perception of Cabernet Sauvignon wines. Food Res Int 2022; 152:110719. [PMID: 35181113 DOI: 10.1016/j.foodres.2021.110719] [Citation(s) in RCA: 1] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 05/11/2021] [Revised: 09/01/2021] [Accepted: 09/16/2021] [Indexed: 11/23/2022]
Abstract
Region of origin is used in marketing of wine and by consumers as a wine quality indicator. To better understand wine consumers' purchase decisions, sensory perception, and wine liking in connection with wine provenance, this study used regular wine consumers (n = 112) to evaluate two Cabernet Sauvignon wines from each of four wine producing regions through hedonic rating and rate-all-that-apply (RATA) testing in conjunction with pre- and post-tasting questionnaires. The majority of consumers rated the region of origin stated on the label as important for purchase intent and for deciding the price they were willing to pay for a wine. The questionnaire also revealed that consumers were familiar with the wine typicity concept, but seemed to consider it only as an extrinsic characteristic rather than an intrinsic aspect of the wine. By randomly dividing the consumers into two groups (n = 56 each), one having information on the origin of samples and the other tasting without such knowledge, it was demonstrated that origin information had a positive impact on hedonic scores. Sensory profiling revealed that origin information did not impact the sample sensory characterisation, and liking for both groups was related to 'full body', 'jammy', and 'dark fruits' attributes. Some regional profile features were apparent for the samples, such as 'minty' for Coonawarra and savoury attributes for Bordeaux. Overall, this work highlighted that consumers could differentiate wines from distinct regions on the basis of sensory characteristics.
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Affiliation(s)
- Lira Souza Gonzaga
- Department of Wine Science and Waite Research Institute, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia; Australian Research Council Training Centre for Innovative Wine Production, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia
| | - Susan E P Bastian
- Department of Wine Science and Waite Research Institute, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia; Australian Research Council Training Centre for Innovative Wine Production, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia
| | - Dimitra L Capone
- Department of Wine Science and Waite Research Institute, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia; Australian Research Council Training Centre for Innovative Wine Production, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia
| | - Lukas Danner
- Department of Wine Science and Waite Research Institute, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia
| | - David W Jeffery
- Department of Wine Science and Waite Research Institute, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia; Australian Research Council Training Centre for Innovative Wine Production, The University of Adelaide, PMB 1, Glen Osmond, South Australia 5064, Australia.
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Salazar-Ordóñez M, Schuberth F, Cabrera ER, Arriaza M, Rodríguez-Entrena M. The effects of person-related and environmental factors on consumers' decision-making in agri-food markets: The case of olive oils. Food Res Int 2018; 112:412-424. [PMID: 30131153 DOI: 10.1016/j.foodres.2018.06.031] [Citation(s) in RCA: 13] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Abstract] [Key Words] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Received: 04/17/2018] [Revised: 06/12/2018] [Accepted: 06/14/2018] [Indexed: 02/07/2023]
Abstract
Refined olive oil (ROO) and extra virgin olive oil (EVOO) categories are different products with respect to their objective quality. Nevertheless, this quality gap is not reflected in the purchase behaviour of consumers in Spain, which is the main producer country worldwide. On the basis of economic theory, the price gap could be a part of the explanation; however, the objective price gap between EVOO and ROO has been on average around €0.40 kg-1 since the 2007/2008 crop year in Spain. Therefore, this paper contributes to a more in-depth understanding of those factors, besides price, affecting consumers' decision-making process in olive oil markets. We examine how consumers build their purchase preferences towards two products - namely EVOO and ROO-based on their evaluative judgements shaped by person-related and environmental factors. In doing so, a theoretical model is proposed and an empirical application in southern Spain is presented, using variance-based structural equation modelling (SEM) by means of partial least squares path modelling (PLS). The results show how attitude towards EVOO and ROO play a key role in explaining both EVOO and ROO consumption. In addition, taste preferences are shown to have an overriding moderator effect on the relationship between attitude towards ROO and consumption. Negative anticipated consequences regarding EVOO are core to shape consumers' attitude towards ROO and also influence attitude towards the own product. Meanwhile, healthy shopping habits affect mainly attitude towards EVOO and the perceived value of private brands influences attitude towards ROO.
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Affiliation(s)
- Melania Salazar-Ordóñez
- Universidad Loyola Andalucía, Department of Economics, C/Escritor Castilla Aguayo n° 4, 14004 Córdoba, Spain; University of Twente, Faculty of Engineering Technology, Department of Design, Production and Management, Drienerlolaan 5, 7522, NB, Enschede, the Netherlands.
| | - Florian Schuberth
- University of Twente, Faculty of Engineering Technology, Department of Design, Production and Management, Drienerlolaan 5, 7522, NB, Enschede, the Netherlands
| | - Elena R Cabrera
- Institute of Agricultural Research and Training (IFAPA), Department of Agricultural Economics and Rural Studies, Avda. Menéndez Pidal s/n, 14080 Córdoba, Spain
| | - Manuel Arriaza
- Institute of Agricultural Research and Training (IFAPA), Department of Agricultural Economics and Rural Studies, Avda. Menéndez Pidal s/n, 14080 Córdoba, Spain
| | - Macario Rodríguez-Entrena
- Universidad de Córdoba, WEARE-Water, Environmental and Agricultural Resources Economics Research Group, Department of Agricultural Economics, Campus Rabanales, Ctra. N-IV Km 396, 14014 Córdoba, Spain
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