Avoidance of Interpersonal Discussions About the COVID-19 Vaccination: Applying the Theory of Motivated Information Management

Clarifying the Relationship Between Information Seeking and Avoidance: Longitudinal Analyses of Information Behaviors and Their Normative Influences

Information seeking and avoidance are relevant behaviors to cope with health crises. While there are various assumptions about their relationship, past research has not yet analyzed their interplay. The present study aims to clarify the relationship between information seeking and avoidance in the course of the COVID-19 pandemic and shed light on whether both behaviors are impacted by seeking- and avoidance-related norms, which are known factors in individuals' health- and risk-related behaviors. Based on a four-wave panel study conducted among German residents (n = 492), we investigated information seeking and avoidance and their normative influences from a longitudinal perspective. Results of random intercept cross-lagged panel models suggest that information seeking and avoidance are distinct, not causally related but correlated concepts. This understanding is supported by the findings that seeking- and avoidance-related norms operate differently for seeking and avoidance. The results add to construct clarification and theory development, but more research is needed to understand the relations between information behaviors.

[Sharing information on COVID-19 vaccination: quantitative online survey on actors, content, sources, and motives]

BACKGROUND

A person's opinion about COVID-19 vaccination and their decision for or against the vaccination are determined, among other things, by the information they receive. Therefore, it seems crucial to examine the phenomenon of information sharing in the context of COVID-19 vaccination. The study explores who shares which information about vaccinations with whom, how the sharing of information is related to the seeking of information from various sources, and what the motives are.

METHOD

From 19 June to 13 July 2021, we conducted an online survey with 833 people using the German non-representative Social Sciences' (SoSci) panel. The questionnaire assessed information sharing with strangers and the social environment, the content, and the motives as well as the sources of information. The responses of 828 people were evaluated using descriptive statistics and multiple linear regression analyses.

RESULTS

Older people, women, and unvaccinated individuals were more likely to share information about COVID-19 vaccination. Information was more often shared in the social environment than with strangers. People shared information about benefits and risks of the vaccination as well as their own experiences with vaccinations. People who research websites of health authorities were more likely to share information about the benefits of vaccinations and their own experiences, while people using YouTube or messenger services were more likely to share information about risks. The motives for sharing information are to help others, social exchange, to raise awareness, to gain status, and the fear of being attacked or judged.

CONCLUSION

Information sharing on COVID-19 vaccination is complex in terms of content and motivation. In order to promote vaccination readiness, the range of information offered by public health departments should be expanded and the population's health literacy should be strengthened.