Adaptation reinforces preferences for correlates of attractive facial cues

Normality mediates the effect of symmetry on facial attractiveness

Although symmetry, averageness, and sexual dimorphism are usually considered important to facial attractiveness, there are mixed findings regarding whether and how symmetry influences facial attractiveness. The present study introduced "facial normality" to explain the inconsistency of previous research. We hypothesized that symmetry only increased facial attractiveness when it improved facial normality. We manipulated symmetry and normality simultaneously on sixteen Chinese male faces and asked participants to rate the perceived symmetry, perceived normality, and facial attractiveness. The results demonstrated an interactive effect of symmetry and normality on facial attractiveness. The structural equation model results showed two paths from symmetry to facial attractiveness: (1) Symmetry reduced facial attractiveness by decreasing perceived normality; (2) Symmetry increased facial attractiveness by increasing the perceived symmetry and then improving perceived normality. In other words, perceived normality acted as a mediator between symmetry and facial attractiveness. The present study provides a solution to the different effects of symmetry on facial attractiveness in previous studies and suggests that future studies on symmetry and facial attractiveness should consider the mediating role of normality.

Women's preference for masculine traits is disrupted by images of male-on-female aggression

Women's preferences for men's masculinized faces and voices were assessed after women (n = 331) were primed with images of male-on-male aggression, male-on-female aggression, pathogens, and neutral scenes. Male-on-male aggression and pathogen primes were associated with increased preference for masculine traits, but the same effect emerged in the neutral condition. We show the increased preference for masculine traits was due to repeated exposure to these traits, not the priming images themselves. Images of male-on-female aggression were an exception; these elicited feelings of disgust and anger appeared to disrupt the preference for masculinized traits. The results suggest women process men's facial and vocal traits as signals of aggressive potential and lose any preference for these traits with cues indicating men might direct this aggression toward them.

Human preferences for sexually dimorphic faces may be evolutionarily novel

A large literature proposes that preferences for exaggerated sex typicality in human faces (masculinity/femininity) reflect a long evolutionary history of sexual and social selection. This proposal implies that dimorphism was important to judgments of attractiveness and personality in ancestral environments. It is difficult to evaluate, however, because most available data come from large-scale, industrialized, urban populations. Here, we report the results for 12 populations with very diverse levels of economic development. Surprisingly, preferences for exaggerated sex-specific traits are only found in the novel, highly developed environments. Similarly, perceptions that masculine males look aggressive increase strongly with development and, specifically, urbanization. These data challenge the hypothesis that facial dimorphism was an important ancestral signal of heritable mate value. One possibility is that highly developed environments provide novel opportunities to discern relationships between facial traits and behavior by exposing individuals to large numbers of unfamiliar faces, revealing patterns too subtle to detect with smaller samples.

Facial attractiveness

Facial attractiveness has important social consequences. Despite a widespread belief that beauty cannot be defined, in fact, there is considerable agreement across individuals and cultures on what is found attractive. By considering that attraction and mate choice are critical components of evolutionary selection, we can better understand the importance of beauty. There are many traits that are linked to facial attractiveness in humans and each may in some way impart benefits to individuals who act on their preferences. If a trait is reliably associated with some benefit to the perceiver, then we would expect individuals in a population to find that trait attractive. Such an approach has highlighted face traits such as age, health, symmetry, and averageness, which are proposed to be associated with benefits and so associated with facial attractiveness. This view may postulate that some traits will be universally attractive; however, this does not preclude variation. Indeed, it would be surprising if there existed a template of a perfect face that was not affected by experience, environment, context, or the specific needs of an individual. Research on facial attractiveness has documented how various face traits are associated with attractiveness and various factors that impact on an individual's judgments of facial attractiveness. Overall, facial attractiveness is complex, both in the number of traits that determine attraction and in the large number of factors that can alter attraction to particular faces. A fuller understanding of facial beauty will come with an understanding of how these various factors interact with each other. WIREs Cogn Sci 2014, 5:621-634. doi: 10.1002/wcs.1316 CONFLICT OF INTEREST: The author has declared no conflicts of interest for this article. For further resources related to this article, please visit the WIREs website.

Facial attractiveness: evolutionary based research

Face preferences affect a diverse range of critical social outcomes, from mate choices and decisions about platonic relationships to hiring decisions and decisions about social exchange. Firstly, we review the facial characteristics that influence attractiveness judgements of faces (e.g. symmetry, sexually dimorphic shape cues, averageness, skin colour/texture and cues to personality) and then review several important sources of individual differences in face preferences (e.g. hormone levels and fertility, own attractiveness and personality, visual experience, familiarity and imprinting, social learning). The research relating to these issues highlights flexible, sophisticated systems that support and promote adaptive responses to faces that appear to function to maximize the benefits of both our mate choices and more general decisions about other types of social partners.

Adaptation to different mouth shapes influences visual perception of ambiguous lip speech

We investigated the effects of adaptation to mouth shapes associated with different spoken sounds (sustained /m/ or /u/) on visual perception of lip speech. Participants were significantly more likely to label ambiguous faces on an /m/-to-/u/ continuum as saying /u/ following adaptation to /m/ mouth shapes than they were in a preadaptation test. By contrast, participants were significantly less likely to label the ambiguous faces as saying /u/ following adaptation to /u/ mouth shapes than they were in a preadaptation test. The magnitude of these aftereffects was equivalent when the same individual was shown in the adaptation and test phases of the experiment and when different individuals were presented in the adaptation and test phases. These findings present novel evidence that adaptation to natural variations in facial appearance influences face perception, and they extend previous research on face aftereffects to visual perception of lip speech.