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For: Daugherty T, Djuric V, Li H, Leckenby J. Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research. ACTA ACUST UNITED AC 2017. [DOI: 10.1080/15252019.2017.1326755] [Citation(s) in RCA: 6] [Impact Index Per Article: 0.9] [Reference Citation Analysis] [What about the content of this article? (0)] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/19/2022]
Number Cited by Other Article(s)
1
Srivastava A, Dasgupta SA, Ray A, Bala PK, Chakraborty S. Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising. ASLIB J INFORM MANAG 2021. [DOI: 10.1108/ajim-02-2021-0046] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.3] [Reference Citation Analysis] [Abstract] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 01/09/2023]
2
Dodoo NA, Wen J(T. A Path to Mitigating SNS Ad Avoidance: Tailoring Messages to Individual Personality Traits. ACTA ACUST UNITED AC 2019. [DOI: 10.1080/15252019.2019.1573159] [Citation(s) in RCA: 11] [Impact Index Per Article: 2.2] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/27/2022]
3
Lou C, Yuan S. Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. ACTA ACUST UNITED AC 2019. [DOI: 10.1080/15252019.2018.1533501] [Citation(s) in RCA: 259] [Impact Index Per Article: 51.8] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 10/28/2022]
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