Introduction: Medical tourism or movement for healthcare? Reflections on (inter-)national cross-border mobility

Digital Entrepreneurship via Sustainable Online Communication of Dentistry Profession, Oradea, Romania: A Longitudinal Analysis

Dentistry is an entrepreneurially oriented public interest profession that must maintain a balance between professional specificity and business sustainability. Communicating with patients is vital in a competitive system, and the dentist needs to use handy resources such as websites and social media. The aim of this research is (a) to examine whether websites and social networks are a digital entrepreneurship tool used in the dentistry profession in Oradea, a city in full economic development in Romania, to promote the profession nationally and internationally, (b) to compare the changes made using digital tools in the period between 2018–2021 for all licensed dentists in the mentioned city (between 430–450 people, depending on the stage of analysis) using the content analysis method and (c) to identify how the lockdown period imposed by the emergence of the COVID-19 pandemic influenced not only the sustainability of the medical services provided to the population but also the communication practices of the dental offices. The results of examining the dentist’s online presence reveal that there is an interest among practitioners to grow their business sustainably through a digital presence that is increasingly relevant to them and their clients, but the potential remains under-exploited.

The Medical Tourism Industry in Iran: A Review of Websites Designed for Cross-border Patients

Background: Cross-border health care, whether sanctioned by the governments (out-of-country care) or initiated by the patients (medical tourism), is on the rise globally. The medical tourism industry has shown great potential for improvement in Iran. Objectives: We aimed to examine the representation of data elements on Iranian public and private medical tourism websites and evaluate their content maturity. Methods: A descriptive cross-sectional design was used to gather and statistically analyze data from 12 medical tourism websites. Results: The highest level of data representation was provided for medical tourism attractions and destinations, followed by the geographical location of hospitals and the establishment of tourist agencies. Very few websites featured data elements on admission forms. Fisher's exact test revealed no statistically significant difference in the representation of data elements between the providers of medical tourism websites (P > 0.05). Most privately owned medical tourism websites and only one in the public sector had a moderate-content status. No website was confirmed to be rich or poor regarding their maturity. Conclusions: More investment is required for the development of information and communication technology infrastructures in the Iranian medical tourism industry to attract foreign service-users, although many other factors such as political and economic forces may be involved.