The perception of attractiveness and trustworthiness in male faces affects hypothetical voting decisions differently in wartime and peacetime scenarios

Facial Trustworthiness Influences Age Differences in Visual Attention Toward Credible Versus Non-credible Messages

Background and Objectives

The literature on consumer decision-making and aging suggests that older adults make less optimal buying decisions than younger adults do, partly because older adults tend to perceive salespersons' faces as more trustworthy. This study aims to directly test the difference in the effect of perceived facial trustworthiness on buying intention between younger and older adults. It also aims to reveal the underlying mechanisms of this age-related difference by testing whether a more trustworthy face disrupts older adults' attention toward credible (vs. non-credible) information to a higher degree compared with younger adults.

Research Design and Methods

A sample of 92 younger (aged 18-37 years) and 83 older (aged 60-82 years) adults viewed advertisements for 32 products while their eye movements were captured by an eye tracker to measure their fixation duration (as an indicator of attention). The advertisements varied in terms of the credibility of the content and the trustworthiness of the salesperson's face.

Results

Both age groups showed higher buying intentions for products featured in advertisements with higher credibility and facial trustworthiness. When facial trustworthiness was lower, both age groups showed greater attentional preferences for credible over non-credible content. However, this distinction in attention disappeared in older but not younger adults with an increase in facial trustworthiness.

Discussion and Implications

Our findings suggest that although facial trustworthiness generally increases buying intention of both younger and older adults, it only reduces older (but not younger) adults' attentional discrimination between credible and non-credible content. This paper offers a novel and promising mechanism for the increase in fraud vulnerability in late adulthood.

Good conduct makes your face attractive: The effect of personality perception on facial attractiveness judgments

Human facial attractiveness is related to physical features, such as clear complexion and symmetry. However, it is also known that facial attractiveness judgments are influenced by a wide range of non-physical factors. Here, we examined the effect of the personality information of a target person on facial attractiveness judgments. In Experiment 1, participants read a verbal description of a target person (high or low honesty), followed by the presentation of the target face and facial attractiveness rating. The honest personality increased the rated facial attractiveness, replicating a previous report. This "honesty premium" effect was independent of pre-rated facial attractiveness (Experiment 1), target gender, participant gender, and target clothing (Experiment 2). Experiment 3 found that creative personality did not affect facial attractiveness ratings, while an aggressive personality was suggested to decrease the rated facial attractiveness of male targets. We did not find evidence that participants' moods caused these effects. The results suggest that the "what is good is beautiful" stereotype is robust and that facial attractiveness is malleable and dependent on various physical and non-physical information.

Gender and Context-Specific Effects of Vocal Dominance and Trustworthiness on Leadership Decisions

Objective

The evolutionary-contingency hypothesis, which suggests that preferences for leaders are context-dependent, has found relatively consistent support from research investigating leadership decisions based on facial pictures. Here, we test whether these results transfer to leadership decisions based on voice recordings. We examined how dominance and trustworthiness perceptions relate to leadership decisions in wartime and peacetime contexts and whether effects differ by a speaker’s gender. Further, we investigate two cues that might be related to leadership decisions, as well as dominance and trustworthiness perceptions: voice pitch and strength of regional accent.

Methods

We conducted a preregistered online study with 125 raters and recordings of 120 speakers (61 men, 59 women) from different parts in Germany. Raters were randomly distributed into four rating conditions: dominance, trustworthiness, hypothetical vote (wartime) and hypothetical vote (peacetime).

Results

We find that dominant speakers were more likely to be voted for in a wartime context while trustworthy speakers were more likely to be voted for in a peacetime context. Voice pitch functions as a main cue for dominance perceptions, while strength of regional accent functions as a main cue for trustworthiness perceptions.

Conclusions

This study adds to a stream of research that suggests that (a) people’s voices contain important information based on which we form social impressions and (b) we prefer different types of leaders across different contexts. Future research should disentangle effects of gender bias in leadership decisions and investigate underlying mechanisms that influence how people’s voices contribute to achieving social status.

Non-political anger shifts political preferences towards stronger leaders

Past research has shown that anger is associated with support for confrontational and punitive responses during crises, and notably with the endorsement of authoritarian ideologies. One important question is whether it is anger generated specifically in a political context that explains the association between anger and specific political preferences or whether any feeling of anger would be associated with changes in political attitudes. Here, we tested the effect of non-politically motivated incidental anger on the preference for strong leaders. In line with past research, we predicted that anger would increase preferences for strong leaders. Across two experiments, we exposed participants to an anger induction task. Before and after this experimental manipulation, we measured participants' political leader preferences by asking them to choose between the faces of two leaders they would vote for in a hypothetical election. The level of self-reported anger predicted the probability of choosing more dominant-looking and less trustworthy-looking leaders after the induction, suggesting that even non-political incidental anger increases preferences for strong leaders.

In the Face of Opportunities: Facial Structures of Scientists Shape Expectations of STEM Environments

Impressions of role leaders provide information about anticipated opportunities in a role, and these perceptions can influence attitudes about science, technology, engineering, and mathematics (STEM) pathways. Specifically, the facial structures of role leaders influenced perceived affordances of working with that person, such as the availability of communal and agentic opportunities (e.g., mentorship; achievement). STEM faculty with trustworthy (relative to dominant) faces were seen as valuing communal goals (Studies 1-3), and in turn, perceived as affording both communal and agentic opportunities in their research groups (Studies 2-3b). These heightened goal opportunities aligned with perceptions that trustworthy-faced advisors would enact more group-supportive behaviors (Study 2). Consequently, students anticipated fairer treatment and reported greater interest in labs directed by trustworthy- than dominant-faced leaders (Studies 3a-4a), even when images were accompanied by explicit information about leaders' collaborative behavior (Study 4b). The faces of leaders can thus function as the "face" of that role and the surrounding culture.

The Importance of Intact Senses in Mating and Social Assessments Made by Deaf Individuals

Social perception is a multimodal process involving vision and audition as central input sources for human social cognitive processes. However, it remains unclear how profoundly deaf people assess others in the context of mating and social interaction. The current study explored the relative importance of different sensory modalities (vision, smell, and touch) in assessments of opposite- and same-sex strangers. We focused on potential sensory compensation processes in mate selection (i.e., increased importance of the intact senses in forming impressions of an opposite-sex stranger as a potential partner). A total of 74 deaf individuals and 100 normally hearing controls were included in the study sample. We found diminished importance of vision and smell in deaf participants compared with controls for opposite- and same-sex strangers, and increased importance of touch for the assessment of same-sex strangers. The results suggested that deaf people rely less on visual and olfactory cues in mating and social assessments, highlighting a possible role of sign language in shaping interpersonal tactile experience in non-romantic relationships.

Operations in the upper echelons: leading sustainability through stewardship

Purpose

Top-level operations leaders can drive organizational performance across a broad range of pro-environmental objectives. The authors’ focus is on understanding which specific leadership competencies are most conducive to green performance outcomes. The authors further consider the influence of Lean thinking on the importance of these competencies.

Design/methodology/approach

In study 1, of a multi-method investigation, the authors interview executive search professionals, on how green objectives impact top-level operations leadership searches. In study 2, the authors adopt a multi-attribute choice task to examine how Lean thinking impacts competency preferences. Finally, in study 3, the authors merge secondary data on corporate environmental performance with a survey of top-level operations managers’ assessments. This triangulating multi-method approach provides an integrated and holistic view into these dynamics.

Findings

Results show particularly strong associations between resource and energy management outcomes and the specific leadership competencies of stewardship. This set of leadership competencies play the greatest role when Lean thinking is deficient.

Research limitations/implications

While the authors’ focus is on top-level operations managers, and their under-explored impact on environmental performance, such an impact represents only one dimension of corporate social responsibility (CSR) that these managers may be critically influencing.

Practical implications

The associations uncovered in this research suggest critical leadership characteristics to consider in developing and recruiting top-level operations managers, when specific environmental objectives exist.

Social implications

The study’s findings draw attention to the importance of leadership characteristics among influential corporate decision-makers, instrumental in the environmental progress of firms.

Originality/value

This work fills a critical gap in the authors’ understanding of how top-level operations managers influence green corporate objective, and how their contributions are valued across settings.

Dictators Differ From Democratically Elected Leaders in Facial Warmth

Despite the many important considerations relevant to selecting a leader, facial appearance carries surprising sway. Following numerous studies documenting the role of facial appearance in government elections, we investigated differences in perceptions of dictators versus democratically elected leaders. Participants in Study 1 successfully classified pictures of 160 world leaders as democrats or dictators significantly better than chance. Probing what distinguished them, separate participants rated the affect, attractiveness, competence, dominance, facial maturity, likability, and trustworthiness of the leaders’ faces in Study 2. Relating these perceptions to the categorizations made by participants in Study 1 showed that democratically elected leaders looked significantly more attractive and warmer (an average of likability and trustworthiness) than dictators did. Leaders’ facial appearance could therefore contribute to their success within their respective political systems.

Psychological contract breach and voluntary turnover among newcomers: the role of supervisor trustworthiness and negative affectivity

This article looks at the relationship between psychological contract breach and voluntary turnover among newcomers, using supervisor trustworthiness as a mediator and negative affectivity as a moderator. Relying on data from 243 newcomers, psychological contract breach was found to be negatively related to the three dimensions of supervisor trustworthiness, i.e., ability, benevolence, and integrity. Supervisor integrity further mediated a positive relationship between psychological contract breach and voluntary turnover measured 8 months later. Psychological contract breach interacted with negative affectivity such that it was less negatively related to dimensions of supervisor trustworthiness at high levels of negative affectivity. The indirect relationship of psychological contract breach to voluntary turnover as mediated by supervisor integrity was also weaker at high levels of negative affectivity. We discuss the implications of these findings for research and practice.

Facial Appearance and Electoral Success of Male Italian Politicians

Abstract. People rely on the facial appearance of political candidates when voting. Here, we examine whether the perceived competence, trustworthiness, and attractiveness of male Italian mayoral candidates ( n = 150) predict their electoral success. Building on situational leadership theory, we also examine whether associations between apparent traits and electoral success are moderated by contextual factors. Specifically, we test whether trustworthy-looking politicians are more successful in Southern Italy where political corruption is a more salient issue. Across three preregistered studies ( N = 470), we find that attractive-looking candidates were more successful. Perceived competence and trustworthiness were not consistently associated with electoral success. Moreover, we do not find evidence that regional variation in corruption moderates the success of trustworthy-looking politicians.

Observer-Reported Outcomes and Cosmetic Procedures: A Systematic Review

BACKGROUND

Cosmetic procedures have demonstrated beneficial effects on physical appearance based on anatomic markers as well as patient-perceived self-image and quality of life. Recent studies of observer-reported outcomes (OROs) suggest an additional benefit from aesthetic interventions.

OBJECTIVE

The authors aimed to review the evidence of OROs from cosmetic procedures performed on the head and neck.

PATIENTS, METHODS AND MATERIALS

PubMed, Embase, and Cochrane Library databases were searched for relevant studies, yielding 24 included original investigations.

RESULTS

These studies captured 686 total patients, 8,257 observer evaluations, and a variety of interventions including face-lifts, blepharoplasty, rhinoplasty, and minimally invasive treatments including botulinum toxins and hyaluronic acid fillers. Forty-one distinct reported OROs were grouped into 12 descriptive domains. Domains were further grouped into 3 higher-order categories: aesthetics and wellness, social capacities, and skills and competencies. Improved perception after cosmetic intervention is most reproducibly demonstrated for the following ORO domains: age, attractiveness, sociability, relationship success, and occupational and financial competency.

CONCLUSION

The synthesized findings imply a tertiary layer of benefit for cosmetic intervention beyond anatomical and patient-centered outcomes through enhanced perceptions of others. These findings may inform the pre-procedure risk-benefit discussion with patients of cosmetic medicine and drive future research into longitudinal outcomes.

Environmental adversity is associated with lower investment in collective actions

Environmental adversity is associated with a wide range of biological outcomes and behaviors that seem to fulfill a need to favor immediate over long-term benefits. Adversity is also associated with decreased investment in cooperation, which is defined as a long-term strategy. Beyond establishing the correlation between adversity and cooperation, the channel through which this relationship arises remains unclear. We propose that this relationship is mediated by a present bias at the psychological level, which is embodied in the reproduction-maintenance trade-off at the biological level. We report two pre-registered studies applying structural equation models to test this relationship on large-scale datasets (the European Values Study and the World Values Survey). The present study replicates existing research linking adverse environments (both in childhood and in adulthood) with decreased investment in adult cooperation and finds that this association is indeed mediated by variations in individuals’ reproduction-maintenance trade-off.

The Perils of Leading a Democracy

Environmental characteristics can influence aging. Democracy results in higher life expectancy for its members. However, there is a lack of research that indicates the influence of democracy on its leaders. Specifically, we examine how the nature of democracy affects the perceived aging of its leaders. In this paper, we capture perceived aging via face perception. We suggest that leaders in a democracy are perceived to age more compared to those in an autocracy. Counter to the common belief that democracies are less stressful, we find that the stress of being a leader in a democracy can have adverse effects. Study 1 uses picture pairs of 268 leaders from across the world, and participants judge age difference in years between the pictures. Study 2, a controlled study, examines downstream influences on the leader's specific attributes. Results indicate that leaders appearing to age more are more likely to avoid complex decisions, to be less charismatic, and to be less inspiring.

Evidence Head Tilt Has Dissociable Effects on Dominance and Trustworthiness Judgments, But Does Not Have Category-Contingent Effects on Hypothetical Leadership Judgments

Previous research has found that physical characteristics in faces that influence perceptions of trustworthiness and dominance have context-contingent effects on leadership perceptions. People whose faces are perceived to be trustworthy are judged to be better leaders in peacetime contexts than wartime contexts. By contrast, people whose faces are perceived to be dominant are judged to be better leaders in wartime contexts than peacetime contexts. Here, we tested for judgment-contingent (dominance vs. trustworthiness) effects of head tilt (i.e., head pitch rotation) on person perception and context-contingent (peacetime vs. wartime) effects of head tilt on leadership judgments. Although we found that head tilt influenced judgments of trustworthiness and dominance (Study 1), head tilt did not influence leadership judgments (Study 2). Together, these results suggest that the context-contingent effects of physical characteristics on leadership judgments reported in previous work do not necessarily extend to head tilt, even though head tilt influences perceptions of trustworthiness and dominance.

Linking men's voice pitch to actual and perceived trustworthiness across domains

Previous research suggests that judgments about a male speaker's trustworthiness vary due to the speaker's voice pitch (mean F0) and differ across domains. However, mixed results in terms of the direction and extent of such effects have been reported. Moreover, no study so far has investigated whether men's mean F0 is, indeed, a valid cue to their self-reported and behavioral trustworthiness, and whether trustworthiness judgments are accurate. We tested the relation between mean F0 and actual general, economic, and mating-related trustworthiness in 181 men, as well as trustworthiness judgments of 95 perceivers across all three domains. Analyses show that men's mean F0 is not related to Honesty–Humility (as a trait indicator of general trustworthiness), trustworthy intentions, or trust game behavior, suggesting no relation of mean F0 to general or economic trustworthiness. In contrast, results suggest that mean F0 might be related to mating-related trustworthiness (as indicated by self-reported relationship infidelity). However, lower mean F0 was judged as more trustworthy in economic but less trustworthy in mating-related domains and rather weakly related to judgments of general trustworthiness. Trustworthiness judgments were not accurate for general or economic trustworthiness, but exploratory analyses suggest that women might be able to accurately judge men's relationship infidelity based on their voice pitch. Next to these analyses, we report exploratory analyses involving and controlling for additional voice parameters.

Contextual and social variables modulate aesthetic appreciation of bodily and abstract art stimuli

Despite the increasing interest in the plasticity of aesthetic appreciation, we know comparatively little about the role of individuals' cultural (e.g. the appreciators' expertise) and of social emotional-cognitive (e.g. the social influence of people perceived as warm or competent) variables in modulating the appreciation process. In two experiments we investigated 1) whether people with different art-expertise are influenced differently by contextual (i.e. stimuli primed as art) and social (i.e. stimuli rated as beautiful by art-critics) information and 2) whether acknowledging the judgment of a person perceived as warm or as competent has a different influence on individuals' aesthetic appreciation of art works. Warmth and competence are two social dimensions of fundamental importance for categorizing others as in-group or out-group (Fiske, Cuddy, Glick, & Xu, 2002). We found that insinuating that the observed works were pieces of art, highly appreciated by art critics, lead expert participants to judge the stimuli as more beautiful in comparison to when the very same stimuli were not preceded by any manipulation. Moreover, we found that both art-experts and non-experts rated the stimuli as more beautiful when they believed it to be highly appreciated by people perceived as warm vs people perceived as competent. These results provide novel information on the plasticity of aesthetics and pave the way to understanding how tastes and preferences in the domain of aesthetics can be influenced.

Context-specific effects of facial dominance and trustworthiness on hypothetical leadership decisions

Social judgments of faces predict important social outcomes, including leadership decisions. Previous work suggests that facial cues associated with perceptions of dominance and trustworthiness have context-specific effects on leadership decisions. Facial cues linked to perceived dominance have been found to be preferred in leaders for hypothetical wartime contexts and facial cues linked to perceived trustworthiness have been found to be preferred in leaders for hypothetical peacetime contexts. Here we sought to replicate these effects using images of women’s faces, as previous studies have primarily focused on perceptions of leadership abilities from male faces, with only a handful of these including female faces. Consistent with previous work, a linear mixed effects model demonstrated that more trustworthy-looking faces were preferred in leaders during times of peace and more dominant-looking faces were preferred in leaders during times of war. These results provide converging evidence for context-specific effects of facial cues on hypothetical leadership judgments.

You Can Leave Your Glasses on

Abstract. Does wearing glasses hurt or help politicians in elections? Although some research shows that glasses signal unattractiveness, glasses also increase perceptions of competence. In eight studies, participants voted for politicians wearing (photoshopped) glasses or not. Wearing glasses increased politicians’ electoral success in the US (Study 1), independent of their political orientation (Studies 2a and 2b). This positive effect was especially strong when intelligence was important (Study 3), and even occurred if glasses were used strategically (Study 4). However, it did not extend to India (Study 5) due to different cultural associations with glasses (Study 6). Furthermore, while intelligence mediated the effect, warmth did not (Study 7). In summary, wearing glasses can robustly boost electoral success, at least in Western cultures.

When the Party Decides: The Effects of Facial Competence and Dominance on Internal Nominations of Political Candidates

The facial traits and appearance of political candidates have been found to predict election outcomes across countries with different electoral systems and institutions. Research over the last decade has provided two different versions of this overall conclusion. First and most thoroughly studied, candidates who from their mere faces are evaluated as more competent get more votes on Election Day. Second, recent research finds that the ideological leanings of candidates and the voters they cater to also matter: Right-wing and conservative candidates receive more votes if they look more dominant, while liberal candidates lose votes when looking dominant and masculine. In this article, we investigate whether these patterns extend to candidate selection and support within parties as determined by party organizations. We test this through an original combination of naive respondents' trait ratings of candidates in Danish local elections and these candidates' positions on the ballot as decided by nomination processes within local party organizations. The results strongly support that the conclusions in previous studies extend to dynamics within the party among party members: Danish local party organizations tend to nominate facially competent candidates at the top of the ballot regardless of their ideological leaning. Moreover, liberal and conservative parties position dominant-looking candidates significantly different on the ballot with liberal parties being less likely to assign facially dominant candidates to top ballot positions. These results add important new insights about the underlying psychological processes causing appearance-based voting and relate to the ongoing discussion about the quality of public opinion formation.

Low-level orientation information for social evaluation in face images

Observers make a range of social evaluations based on facial appearance, including judgments of trustworthiness, warmth, competence, and other aspects of personality. What visual information do people use to make these judgments? While links have been made between perceived social characteristics and other high-level properties of facial appearance (e.g., attractiveness, masculinity), there has been comparatively little effort to link social evaluations to low-level visual features, like spatial frequency and orientation sub-bands, known to be critically important for face processing. We explored the extent to which different social evaluations depended critically on horizontal orientation energy vs. vertical orientation energy, as is the case for face identification and emotion recognition. We found that while trustworthiness judgments exhibited this bias for horizontal orientations, competence and dominance did not, suggesting that social evaluations may depend on a multi-channel representation of facial appearance at early stages of visual processing.

Does the implicit models of leadership influence the scanning of other-race faces in adults?

The current study aims to identify the relationships between implicit leadership theoretical (ILT) prototypes / anti-prototype and five facial features (i.e., nasion, upper nose, lower nose, and upper lip) of a leader from a different race than respondents. A sample of 81 Asian respondents viewed a 30-second video of a Caucasian female who in a non-engaging manner talked about her career achievements. As participants watch the video, their eye movements were recorded via an eye tracking devise. While previous research has identified that ILT influences perceptional and attitudinal ratings of leaders, the current study extends these findings by confirming the impact of ILT on the gaze patterns of other race participants, who appear to adopt system one type thinking. This study advances our understanding in how cognitive categories or schemas influence the physicality of individuals (i.e., eye gaze or movements). Finally, this study confirms that individual ILT factors have a relationship with the eye movements of participants and suggests future research directions.

Interactive Effects of Obvious and Ambiguous Social Categories on Perceptions of Leadership: When Double-Minority Status May Be Beneficial

Easily perceived identities (e.g., race) may interact with perceptually ambiguous identities (e.g., sexual orientation) in meaningful but elusive ways. Here, we investigated how intersecting identities impact impressions of leadership. People perceived gay Black men as better leaders than members of either single-minority group (i.e., gay or Black). Yet, different traits supported judgments of the leadership abilities of Black and White targets; for instance, warmth positively predicted leadership judgments for Black men but dominance positively predicted leadership judgments for White men. These differences partly occurred because of different perceptions of masculinity across the intersection of race and sexual orientation. Indeed, both categorical (race and sex) and noncategorical (trait) social information contributed to leadership judgments. These findings highlight differences in the traits associated with leadership in Black and White men, as well as the importance of considering how intersecting cues associated with obvious and ambiguous groups moderate perceptions.

Evolutionary explanations for financial and prosocial biases: Beyond mating motivation

Mating motivation likely plays a role in bias to attractive individuals, but there are other complementary theories drawn from the evolutionary literature related to competition, friendship, and leadership selection that also make relevant predictions concerning biases towards attractive individuals. The relative balance of these factors will be context dependent and so help explain why the pattern of bias is sometimes variable.

Evolutionary preferences for physical formidability in leaders

This research uses evolutionary theory to evaluate followers' preferences for physically formidable leaders and to identify conditions that stimulate those preferences. It employs a population-based survey experiment (N ≥ 760), which offers the advantages to internal validity of experiments and external validity of a highly heterogeneous sample drawn from a nationally representative subject pool. The theoretical argument proffered here is followers tend to prefer leaders with greater physical formidability because of evolutionary adaptations derived from humans' violent ancestral environment. In this environment, individuals who allied with and ultimately followed physically powerful partners were more likely to acquire and retain important resources necessary for survival and reproduction because the presence of the physically powerful partner cued opponents to avoid a challenge for the resources or risk a costly confrontation. This argument suggests and the results indicate that threatening (war) and nonthreatening (peace, cooperation, and control) stimuli differentially motivate preferences for physically formidable leaders. In particular, the findings suggest threatening conditions lead to preferences for leaders with more powerful physical attributes, both anthropometric (i.e., weight, height, and body mass index) and perceptual (i.e., attributes of being "physically imposing or intimidating" and "physically strong"). Overall, this research offers a theoretical framework from which to understand this otherwise seemingly irrational phenomenon. Further, it advances the emerging but long-neglected investigation of biological effects on political behavior and has implications for a fundamental process in democratic society, leader selection.

Predicting Firm Success From the Facial Appearance of Chief Executive Officers of Non-Profit Organizations

Recent research has demonstrated that judgments of Chief Executive Officers' (CEOs') faces predict their firms' financial performance, finding that characteristics associated with higher power (e.g., dominance) predict greater profits. Most of these studies have focused on CEOs of profit-based businesses, where the main criterion for success is financial gain. Here, we examined whether facial appearance might predict measures of success in a sample of CEOs of non-profit organizations (NPOs). Indeed, contrary to findings for the CEOs of profit-based businesses, judgments of leadership and power from the faces of CEOs of NPOs negatively correlated with multiple measures of charitable success (Study 1). Moreover, CEOs of NPOs looked less powerful than the CEOs of profit-based businesses (Study 2) and leadership ratings positively associated with warmth-based traits and NPO success when participants knew the faces belonged to CEOs of NPOs (Study 3). CEOs who look less dominant may therefore achieve greater success in leading NPOs, opposite the relationship found for the CEOs of profit-based companies. Thus, the relationship between facial appearance and leadership success varies by organizational context.

The Red Power(less) Tie

Research has demonstrated that wearing red can have significant effects on perceptions of the wearer. However, these findings are based on impressions formed while viewing static images. Here, I focus on perceptions of political leaders and show participants short videos in order to investigate color effects in stimuli with increased ecological validity. Viewers watched videos of politicians and made judgments regarding how dominant, how good a leader, and how believable the politicians appeared to be. The colors of the politicians’ ties were digitally manipulated to be red or blue. Whether the politician was familiar (Study 1) or unfamiliar to viewers (Study 2), tie color had no effect on perceptions. Even when the sound was muted in order to increase the influence of visual cues (Study 3), I found no clothing color effect. Finally, when only presented with a static image (Study 4), wearing red still had no effect on judgments. These results suggest that, at least in a political setting, wearing red has no effect on perceptions. Therefore, real-world applications associated with red clothing may be limited.

Vocal fundamental and formant frequencies affect perceptions of speaker cooperativeness

In recent years, the perception of social traits in faces and voices has received much attention. Facial and vocal masculinity are linked to perceptions of trustworthiness; however, while feminine faces are generally considered to be trustworthy, vocal trustworthiness is associated with masculinized vocal features. Vocal traits such as pitch and formants have previously been associated with perceived social traits such as trustworthiness and dominance, but the link between these measurements and perceptions of cooperativeness have yet to be examined. In Experiment 1, cooperativeness ratings of male and female voices were examined against four vocal measurements: fundamental frequency (F0), pitch variation (F0-SD), formant dispersion (Df), and formant position (Pf). Feminine pitch traits (F0 and F0-SD) and masculine formant traits (Df and Pf) were associated with higher cooperativeness ratings. In Experiment 2, manipulated voices with feminized F0 were found to be more cooperative than voices with masculinized F0(,) among both male and female speakers, confirming our results from Experiment 1. Feminine pitch qualities may indicate an individual who is friendly and non-threatening, while masculine formant qualities may reflect an individual that is socially dominant or prestigious, and the perception of these associated traits may influence the perceived cooperativeness of the speakers.

Influence of warmth and competence on the promotion of safe in-group selection: Stereotype content model and social categorization of faces

Categorizing an individual as a friend or foe plays a pivotal role in navigating the social world. According to the stereotype content model (SCM), social perception relies on two fundamental dimensions, warmth and competence, which allow us to process the intentions of others and their ability to enact those intentions, respectively. Social cognition research indicates that, in categorization tasks, people tend to classify other individuals as more likely to belong to the out-group than the in-group (in-group overexclusion effect, IOE) when lacking diagnostic information, probably with the aim of protecting in-group integrity. Here, we explored the role of warmth and competence in group-membership decisions by testing 62 participants in a social-categorization task consisting of 150 neutral faces. We assessed whether (a) warmth and competence ratings could predict the in-group/out-group categorization, and (b) the reliance on these two dimensions differed in low-IOE versus high-IOE participants. Data showed that high ratings of warmth and competence were necessary to categorize a face as in-group. Moreover, while low-IOE participants relied on warmth, high-IOE participants relied on competence. This finding suggests that the proneness to include/exclude unknown identities in/from one's own in-group is related to individual differences in the reliance on SCM social dimensions. Furthermore, the primacy of the warmth effect seems not to represent a universal phenomenon adopted in the context of social evaluation.

Vote Choice, Ideology, and Social Dominance Orientation Influence Preferences for Lower Pitched Voices in Political Candidates

Humans are equipped with a psychological system of followership that evolved to regulate choices of leaders based partly on would-be leaders' physiological features. One such feature is voice pitch, which is determined by the physiology of the throat. Recent studies find that political candidates in modern elections with lower-pitched voices are generally more successful. As lower-pitched voices are perceived as stronger and more dominant, these findings have been taken to indicate a general preference for dispositional abilities in leaders to protect and prevail in conflicts. Here we extend upon these findings by demonstrating that conservatives and Republicans tend to view the world as much more competitive and threatening than liberals and Democrats. We utilize two existing data sources to show that political candidates with lower-pitched voices are preferred more among conservative Republicans than among liberal Democrats. In a third study we show that preferences for lower-pitched candidate voices stem from individual differences in Social Dominance Orientation (SDO). Importantly, across all three studies subjects' party affiliation, ideology, and SDO only predict preferences for male candidate voices. We conclude with a discussion of the results in relation to followership psychology and general debates on the rationality of the public with respect to elections.