Wikis in enterprise settings: a survey

Factors affecting the use of wiki to manage knowledge in a small company

Purpose

This paper intends to present and discuss the findings of a case study analysis of the adoption and use of a wiki system by a small enterprise that is intended as a tool for managing the knowledge needed to successfully perform its business activities. The study aims at contributing to the still insufficient research on the factors influencing the use of new Web 2.0 technologies in small organisations to support internal knowledge management.

Design/methodology/approach

The study combines a qualitative and quantitative approach. The main unit of analysis is the wiki system of a small company, particularly its implementation and usage by the company’s employees. Relevant information about the wiki was collected through six interviews to different company members, and by means of an online survey submitted to almost all employees. Interviews involved the CEO of the company, the system developers and two typical users. The survey was made through a questionnaire of 19 questions online administered by means of a popular free-access online poll website (freeonlinesurveys.com).

Findings

Through the reconstruction of the history of the system, the study allowed to understand how the wiki has been introduced and is effectively used inside the case company. The findings of the study highlight that the wiki technology, being light and user-friendly, can be particularly suited for small companies. At the same time, they reveal that the successful implementation of such a system is not a spontaneous and automatic result, but requires a resolute support by top management, a good motivation of participating employees and a clear definition of purposes and ways of use.

Practical implications

The findings of the study contribute both to the academic research, by making available to scholars further empirical evidence about the use of Web 2.0 technologies in small organisations, and to the practice, by providing some guidelines to managers of small companies who are attempting to adopt and use wikis to effectively manage their knowledge assets.

Originality/value

The paper contributes to the limited research about the adoption and use of wikis as knowledge management system, both in general and in the particular case of a SME. Furthermore, by investigating the behaviours and opinions of individual knowledge workers, it takes into account a perspective that the literature has so far neglected.

Corporate YouTube practices of Eurozone companies

Purpose

– The current study extends the investigation into online relationship building by examining how Eurozone companies belonging to the EURO STOXX 600 index use the popular video platform YouTube to facilitate dialogic communication with their stakeholders. The purpose of this paper is to analyse the extent and main purposes of the channel's usage, the companies’ activities and online practices, as well as the factors on this platform influencing the channel's activity, the audience, and the stakeholders’ engagement.

Design/methodology/approach

– To achieve this goal a sample of 306 Eurozone companies listed in the STOXX Europe 600 index, including 19 subsectors and 12 countries, have been analysed. Stakeholder and dialogic theory were applied as a theoretical background for this study.

Findings

– The results indicated that 44 per cent of companies studied have an official YouTube channel, which is mostly used for promotional purposes. It was found that the size of the company, the sector, and its country of origin determine YouTube channel activity, and that higher activity leads to a higher number of subscribers, thus fostering an initial step to better stakeholder engagement.

Originality/value

– Given that this is the first study of its kind to provide this type of analysis, the resulting unique contributions may provide value to the information systems field and also contribute to the advancement of information systems research.