Planet earth calling: unveiling the brain's response to awe and driving eco-friendly consumption

Eco-friendly consumption is important for solving climate crisis and moving humanity toward a better future. However, few consumers are willing to pay premiums for eco-friendly products. We investigated the psychological and neural factors that can increase eco-friendly consumption. We propose an experience of awe, in which the individual self is temporarily attenuated as the importance of beings other than oneself increases. Behavioral (Study 1) and functional magnetic resonance imaging (fMRI; Study 2) experiments were conducted to explore the awe mechanisms through which climate crisis messages lead to eco-friendly consumption. In Study 1, we found participants felt awe when exposed to climate crisis messages, and their choice of eco-friendly consumption increased. In Study 2, we found that when individuals were exposed to messages depicting the climate crisis (as opposed to a control stimulus), their brains exhibited a lower level of activation in the self-awareness processing and a higher level of activation in external attention processing areas. These results suggest that the awe experience plays an important role in promoting eco-friendly consumption. Marketing must evolve from satisfying basic individual needs to a high level for the well-being of humanity, the planet, and the biosphere. This study sheds light on our understanding of human perceptions of the climate crisis and suggests an effective communication strategy to increase individuals' eco-friendly actions.

Perceiving animacy purely from visual motion cues involves intraparietal sulcus

Distinguishing animate from inanimate objects is fundamental for social perception in humans and animals. Visual motion cues indicative of self-propelled object motion are useful for animacy perception: they can be detected over a wide expanse of visual field, at distance and in low visibility conditions, can attract attention and provide clues about object behaviour. However, the neural correlates of animacy perception evoked exclusively by visual motion cues, i.e. not relying on form, background or visual context, are unclear. We aimed to address this question in four psychophysical experiments in humans, two of which performed during neuroimaging. The stimulus was a single dot with constant form that moved on a blank background and evoked controlled degrees of perceived animacy through parametric variations of self-propelled motion cues. BOLD signals reflecting perceived animacy in a graded manner irrespective of eye movements were found in one intraparietal region. Additional whole-brain and region-of-interest analyses revealed no comparable effects in brain regions associated with social processing or other areas. Our study shows that animacy perception evoked solely by visual motion cues, a basic perceptual process in social cognition, engages brain regions not primarily associated with social cognition.

Behavioral Differences in the Upper and Lower Visual Hemifields in Shape and Motion Perception

Perceptual accuracy is known to be influenced by stimuli location within the visual field. In particular, it seems to be enhanced in the lower visual hemifield (VH) for motion and space processing, and in the upper VH for object and face processing. The origins of such asymmetries are attributed to attentional biases across the visual field, and in the functional organization of the visual system. In this article, we tested content-dependent perceptual asymmetries in different regions of the visual field. Twenty-five healthy volunteers participated in this study. They performed three visual tests involving perception of shapes, orientation and motion, in the four quadrants of the visual field. The results of the visual tests showed that perceptual accuracy was better in the lower than in the upper visual field for motion perception, and better in the upper than in the lower visual field for shape perception. Orientation perception did not show any vertical bias. No difference was found when comparing right and left VHs. The functional organization of the visual system seems to indicate that the dorsal and the ventral visual streams, responsible for motion and shape perception, respectively, show a bias for the lower and upper VHs, respectively. Such a bias depends on the content of the visual information.

The neural representation of objects formed through the spatiotemporal integration of visual transients

Oftentimes, objects are only partially and transiently visible as parts of them become occluded during observer or object motion. The visual system can integrate such object fragments across space and time into perceptual wholes or spatiotemporal objects. This integrative and dynamic process may involve both ventral and dorsal visual processing pathways, along which shape and spatial representations are thought to arise. We measured fMRI BOLD response to spatiotemporal objects and used multi-voxel pattern analysis (MVPA) to decode shape information across 20 topographic regions of visual cortex. Object identity could be decoded throughout visual cortex, including intermediate (V3A, V3B, hV4, LO1-2,) and dorsal (TO1-2, and IPS0-1) visual areas. Shape-specific information, therefore, may not be limited to early and ventral visual areas, particularly when it is dynamic and must be integrated. Contrary to the classic view that the representation of objects is the purview of the ventral stream, intermediate and dorsal areas may play a distinct and critical role in the construction of object representations across space and time.

Investigating Neuroanatomical Features in Top Athletes at the Single Subject Level

In sport events like Olympic Games or World Championships competitive athletes keep pushing the boundaries of human performance. Compared to team sports, high achievements in many athletic disciplines depend solely on the individual's performance. Contrasting previous research looking for expertise-related differences in brain anatomy at the group level, we aim to demonstrate changes in individual top athlete's brain, which would be averaged out in a group analysis. We compared structural magnetic resonance images (MRI) of three professional track-and-field athletes to age-, gender- and education-matched control subjects. To determine brain features specific to these top athletes, we tested for significant deviations in structural grey matter density between each of the three top athletes and a carefully matched control sample. While total brain volumes were comparable between athletes and controls, we show regional grey matter differences in striatum and thalamus. The demonstrated brain anatomy patterns remained stable and were detected after 2 years with Olympic Games in between. We also found differences in the fusiform gyrus in two top long jumpers. We interpret our findings in reward-related areas as correlates of top athletes' persistency to reach top-level skill performance over years.

Flexible establishment of functional brain networks supports attentional modulation of unconscious cognition

In classical theories of attention, unconscious automatic processes are thought to be independent of higher-level attentional influences. Here, we propose that unconscious processing depends on attentional enhancement of task-congruent processing pathways implemented by a dynamic modulation of the functional communication between brain regions. Using functional magnetic resonance imaging, we tested our model with a subliminally primed lexical decision task preceded by an induction task preparing either a semantic or a perceptual task set. Subliminal semantic priming was significantly greater after semantic compared to perceptual induction in ventral occipito-temporal (vOT) and inferior frontal cortex, brain areas known to be involved in semantic processing. The functional connectivity pattern of vOT varied depending on the induction task and successfully predicted the magnitude of behavioral and neural priming. Together, these findings support the proposal that dynamic establishment of functional networks by task sets is an important mechanism in the attentional control of unconscious processing.

Automatic processing of unattended object features by functional connectivity

Observers can selectively attend to object features that are relevant for a task. However, unattended task-irrelevant features may still be processed and possibly integrated with the attended features. This study investigated the neural mechanisms for processing both task-relevant (attended) and task-irrelevant (unattended) object features. The Garner paradigm was adapted for functional magnetic resonance imaging (fMRI) to test whether specific brain areas process the conjunction of features or whether multiple interacting areas are involved in this form of feature integration. Observers attended to shape, color, or non-rigid motion of novel objects while unattended features changed from trial to trial (change blocks) or remained constant (no-change blocks) during a given block. This block manipulation allowed us to measure the extent to which unattended features affected neural responses which would reflect the extent to which multiple object features are automatically processed. We did not find Garner interference at the behavioral level. However, we designed the experiment to equate performance across block types so that any fMRI results could not be due solely to differences in task difficulty between change and no-change blocks. Attention to specific features localized several areas known to be involved in object processing. No area showed larger responses on change blocks compared to no-change blocks. However, psychophysiological interaction (PPI) analyses revealed that several functionally-localized areas showed significant positive interactions with areas in occipito-temporal and frontal areas that depended on block type. Overall, these findings suggest that both regional responses and functional connectivity are crucial for processing multi-featured objects.

Mice discriminate between stationary and moving 2D shapes: application to the object recognition task to increase attention

Selective attention can be assessed with the novel object recognition (NOR) test. In the standard version of this test the selection of objects to be used is critical. We created a modified version of NOR, the virtual object recognition test (VORT) in mice, where the 3D objects were replaced with highly discriminated geometrical shapes and presented on two 3.5-inch widescreen displays. No difference in the discrimination index (from 5min to 96h of inter-trial) was found between NOR and VORT. Scopolamine and mecamylamine decreased the discrimination index. Conversely, the discrimination index increased when nicotine was given to mice. No further improvement in the discrimination index was observed when nicotine was injected in mice presented with highly discriminable shapes. To test the possibility that object movements increased mice's attention in the VORT, different movements were applied to the same geometrical shapes previously presented. Mice were able to distinguish among different movements (horizontal, vertical, oblique). Notably, the shapes previously found not distinguishable when stationary were better discriminated when moving. Collectively, these findings indicate that VORT, based on virtual geometric simple shapes, offers the possibility to obtain rapid information on amnesic/pro-amnestic potential of new drugs. The introduction of motion is a strong cue that makes the task more valuable to study attention.

View combination: a generalization mechanism for visual recognition

We examined whether view combination mechanisms shown to underlie object and scene recognition can integrate visual information across views that have little or no three-dimensional information at either the object or scene level. In three experiments, people learned four "views" of a two dimensional visual array derived from a three-dimensional scene. In Experiments 1 and 2, the stimuli were arrays of colored rectangles that preserved the relative sizes, distances, and angles among objects in the original scene, as well as the original occlusion relations. Participants recognized a novel central view more efficiently than any of the Trained views, which in turn were recognized more efficiently than equidistant novel views. Experiment 2 eliminated presentation frequency as an explanation for this effect. Experiment 3 used colored dots that preserved only identity and relative location information, which resulted in a weaker effect, though still one that was inconsistent with both part-based and normalization accounts of recognition. We argue that, for recognition processes to function so effectively with such minimalist stimuli, view combination must be a very general and fundamental mechanism, potentially enabling both visual recognition and categorization.

Modulation of viewpoint effects in object recognition by shape and motion cues

In three experiments, we examined the role of structural similarity and different types of motion on the efficiency of performing same--different shape judgments across changes in viewpoints. In all experiments, participants judged whether two novel, multi-part objects were structurally identical, and they were to ignore any viewpoint or motion differences between the objects. In experiment 1, participants were affected by viewpoint differences more for structurally similar than structurally distinct objects, but this interaction was mitigated by rigid motion. In experiments 2 and 3, we used only structurally similar objects that moved only some of their parts, either in a similar way between objects within a pair or in distinctive ways. Participants' recognition performance was facilitated by this articulated motion relative to both static and scrambled controls. We conclude that coherent motion facilitates generalisation across different views of dynamic objects under some conditions.

Facilitation by view combination and coherent motion in dynamic object recognition

We compared the effect of motion cues on people's ability to: (1) recognize dynamic objects by combining information from more than one view and (2) perform more efficiently on views that followed the global direction of the trained views. Participants learned to discriminate two objects that were either structurally similar or distinct and that were rotating in depth in either a coherent or scrambled motion sequence. The Training views revealed 60 degrees of the object, with a center 30 degrees segment missing. For similar stimuli only, there was a facilitative effect of motion: Performance in the coherent condition was better on views following the training views than on equidistant preceding views. Importantly, the viewpoint between the two training viewpoints was responded to more efficiently than either the Pre- or Post-Training viewpoints for both the coherent and scrambled condition. The results indicate that view combination and processing coherent motion cues may occur through different processes.