Howard A, Beben N, Rothman L, Fiissel D, MacArthur C. Evaluation of Safe Kids Week 2004: age 4 to 9? It's booster seat time!
Inj Prev 2007;
12:316-9. [PMID:
17018673 PMCID:
PMC2563460 DOI:
10.1136/ip.2006.012138]
[Citation(s) in RCA: 8] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [MESH Headings] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/04/2022]
Abstract
OBJECTIVE
To assess the effectiveness of a national one week media campaign promoting booster seat use.
DESIGN
Pre-test, post-test design based on nationally representative random digit dialing telephone survey, with control for exposure to campaign.
SETTING
Canada.
SUBJECTS
Parents of children aged 4-9 years.
INTERVENTIONS
During a one week campaign in May 2004, information on booster seat use was distributed via a national media campaign, retail stores, medical clinics, and community events. Information included pamphlets with guidelines for booster seat use, as well as a growth chart (designed by Safe Kids Canada) to assist parents in determining if their child should be using a booster seat. Assessing seat belt fit was described in detail on the growth chart.
MAIN OUTCOME MEASURES
Knowledge, attitudes, and self-reported behaviors regarding booster seat use.
RESULTS
Respondents in the group exposed to the campaign were twice as likely to report using a booster seat with lap and shoulder belt for their child (47%), compared to those in the pre-test (24%) and the unexposed (23%) groups (p<0.001). However, only small differences in general knowledge regarding booster seat use were found between the groups.
CONCLUSIONS
A one week national media campaign substantially increased self-reported use of booster seats. Parents did not remember details of the campaign content, but did remember implications for their own child.
Collapse