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Survivability Scenario of SMEs in Facing COVID-19 Crisis Based on the Social Commerce Framework. SUSTAINABILITY 2022. [DOI: 10.3390/su14063531] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/01/2023]
Abstract
Government regulations that limit social and community activities to reduce the spread of COVID-19 have a very negative impact on the economy. This negative impact has a more profound effect on small and medium-sized enterprises (SMEs) because their business models are highly dependent on sales flows. Falling demand will significantly threaten the survival of SMEs. To overcome this impact, SMEs need to consider digital technology to better market their products. Social commerce, a new e-commerce business model, is becoming an online sales platform that helps businesses connect with customers and gain a competitive edge. This study aimed to develop scenarios for the ability of SMEs to survive the impact of the COVID-19 pandemic. We created scenarios based on a social commerce framework with four components: customer, platform, merchant, and context. These components were mapped in the Information Technology Infrastructure Library (ITIL) 4 to obtain scenarios of practical and well-documented actions by SMEs affected by the COVID-19 pandemic. This study used canonical action research to apply scenarios to an affected SME and then evaluated how these scenarios can help the SME survive based on its financial performance. This study proposes applicable social commerce scenarios to encourage the ability of SMEs to withstand the impacts of the COVID-19 pandemic.
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Huang J, Martin-Taylor M. Turnaround user acceptance in the context of HR self-service technology adoption: an action research approach. INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT 2013. [DOI: 10.1080/09585192.2012.677460] [Citation(s) in RCA: 7] [Impact Index Per Article: 0.6] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 10/28/2022]
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Chiasson M, Germonprez M, Mathiassen L. Pluralist action research: a review of the information systems literature. INFORMATION SYSTEMS JOURNAL 2009. [DOI: 10.1111/j.1365-2575.2008.00297.x] [Citation(s) in RCA: 53] [Impact Index Per Article: 3.5] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 12/01/2022]
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Wastell DG, McMaster T, Kawalek P. The Rise of the Phoenix: Methodological Innovation as a Discourse of Renewal. JOURNAL OF INFORMATION TECHNOLOGY 2007. [DOI: 10.1057/palgrave.jit.2000086] [Citation(s) in RCA: 21] [Impact Index Per Article: 1.2] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/21/2022]
Abstract
The imperatives on contemporary organizations to adapt to an increasingly uncertain and turbulent environment are intense. The pace of change is at least as great in the public as the private sector, with technology being integral to the UK government's modernization agenda. Resilience refers to the ability of individuals and organizations to cope with change through a continuous process of renewal. Much research on resilience is uncritical, normative and written from a detached perspective that emphasizes the agency of senior management. In contrast, this paper provides an ethnographically based account of resilience at the middle level of a large, public sector bureaucracy. Finding itself under increasing pressure to move away from its traditional, technically oriented role, the IS function sought to reinvent itself as a strategic driver of business transformation. The development of a business process reengineering methodology was seen as the key to operationalizing this new role. Although innovation in IS methodology can be problematic, here it was brought off successfully. This was attributed to several factors, including the adoption of a participative action research approach and the commitment of IS management. Above all, the sense of crisis prevailing at the outset of the initiative was decisive. Crises present a major challenge to organizational sense-making; here, a resilient ‘discourse of renewal’ was kindled with the impending threat interpreted positively as a proactive opportunity to develop the new strategic identity. The paper concludes with some critical reflections on the limits of managerial agency and the notion of resilience as a designable capacity.
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Affiliation(s)
| | - Tom McMaster
- Information Systems Institute, Salford University, Greater Manchester, UK
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McMaster T, Wastell D. Diffusion – or delusion? Challenging an IS research tradition. INFORMATION TECHNOLOGY & PEOPLE 2005. [DOI: 10.1108/09593840510633851] [Citation(s) in RCA: 53] [Impact Index Per Article: 2.8] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/17/2022]
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Davison R, Martinsons MG, Kock N. Principles of canonical action research. INFORMATION SYSTEMS JOURNAL 2004. [DOI: 10.1111/j.1365-2575.2004.00162.x] [Citation(s) in RCA: 357] [Impact Index Per Article: 17.9] [Reference Citation Analysis] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/30/2022]
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Germonprez M, Mathiassen L. The Role of Conventional Research Methods in Information Systems Action Research. INFORMATION SYSTEMS RESEARCH 2004. [DOI: 10.1007/1-4020-8095-6_19] [Citation(s) in RCA: 6] [Impact Index Per Article: 0.3] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/28/2022]
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Ahn JH, Skudlark A. Managing Risk in a New Telecommunications Service Development Process through a Scenario Planning Approach. JOURNAL OF INFORMATION TECHNOLOGY 2002. [DOI: 10.1080/02683960210161258] [Citation(s) in RCA: 11] [Impact Index Per Article: 0.5] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 10/27/2022]
Abstract
Managing risk in a new product and service development process is one of the major challenges for many business managers. A scenario planning approach was incorporated into a new telecommunications service development process in order to understand the uncertainties shaping the future economic, business and technological environments. Understanding the major drivers for uncertainties helped in gaining insight and thereby generated new strategies for reducing risks and taking advantage of opportunities from uncertainty. In order to demonstrate the process and value of the approach, it was applied to a new telecommunications service concept, the Phoneweb service, which allows Internet access through telephones rather than a computer interface.
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Affiliation(s)
- Jae-Hyeon Ahn
- Graduate School of Management, Korea Advanced Institute of Science and Technology, 130-012, Dongdaemun-Ku, Cheongrangri-Dong, Seoul, Korea
| | - Ann Skudlark
- AT&T Laboratories, 180 Park Avenue, Florham Park, NJ 07932, USA
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