Factors explaining participation in WhatsApp groups: an exploratory study

The role of personality traits in participation in an Online Cancer Community

Purpose

The purpose of this study was to investigate how personality traits influence participative behaviour in an Online Cancer Community (OCC).

Design/methodology/approach

Qualitative semi-structured interviews were conducted with 42 users of one of the largest OCCs in Australia – Cancer Council Online Community in New South Wales (NSW).

Findings

The results showed that extraversion, emotional stability and agreeableness traits influence posting behaviour, whereas the conscientiousness trait influences lurking behaviour. The openness trait did not affect either posters or lurkers’ online behaviour.

Research limitations/implications

The research highlights the pivotal role of personality traits in users’ decisions to post or lurk using a multi-theory perspective that combined the social exchange theory and the Five-Factor Model. Future studies should explore personality traits that can benefit from online participation in an OCC to transition only lurkers who may benefit from posting.

Practical implications

Insights from the study inform OCC practitioners and moderators when designing the OCC platform. Except for the openness trait, lurkers and posters exhibited different attitudes, which indicates that integrating these findings in the OCC design can facilitate adopting strategies to elicit more participation by OCC users.

Originality/value

This is the first study that explored the role of personality traits in users’ decisions to participate in an OCC.

Intergenerational family online community and older adults' overall well-being

Purpose

This study aims to evaluate the potential contribution of a membership in an online family community to older adults' overall well-being.

Design/methodology/approach

A total of 427 respondents over the age of 64 participated in the study (M = 74.55, SD = 7.13), answering a survey. To test the contributing of belonging to family online communities (WhatsApp), three hierarchical regression analyses were conducted, with well-being, self-perceptions of aging and loneliness as outcome variables.

Findings

Findings show that belonging to an intergenerational family online community was associated with higher levels of well-being, less loneliness and better self-perceptions of aging, even once demographic characteristics and using social media were controlled for.

Social implications

This study demonstrates the important role that the family online community membership plays in older adults' lives. This has significant implications that may contribute to intergenerational emotional solidarity.

Originality/value

The authors suggest that technology is not per se, but the intergenerational opportunities that technology facilitates that make a difference.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0332

Reddit use in the LIS community

This study examined online communications within library and information science (LIS)-related subreddits through the perspectives of social identity theory and social media engagement. A total of 17,049 Reddit posts from three major LIS-related subreddits were harvested through Pushshift by Python. Manual and computational coding methods were used to identify linguistic characteristics of the posts as well as the topicality of the content. Multiple logistic regressions were used to analyze the relationship between psychological and emotional characteristics of the posts and user engagement. Results showed that the majority of posts did not mention a specific type of LIS organization; of the subset that did, public libraries and academic libraries were most frequently referenced. “Library services and usage” was the topic most mentioned within LIS-related subreddits, followed by “librarians and jobs.” Various psychological features of posts including emotional tone score, authentic score, clout score, analytic score, and usage of words related to affective processes, anxiety, social processes, causation, and time were significantly related to user engagement. This study contributes to further understanding of social identity theory and social media engagement within the online communication context of LIS community. Key topics and issues in the LIS field and practical suggestions for strategies to improve social media engagement across LIS community were discussed.

Key motivations for leading Facebook communities: a uses and gratifications approach

Purpose

Facebook community leaders, often nonprofessionals who make a personal decision to create and manage online spaces, are becoming key players on social media sites. Using the theoretical framework of the uses and gratifications theory, this paper reveals the motivations of these individuals who are responsible for the community's information flow, limits and members' well-being. While some studies have begun acknowledging community leaders' important role in the social media, very little is known about their motivations for creating and leading the communities, often voluntarily.

Design/methodology/approach

Using both quantitative and qualitative analyses, data were collected through a survey of 94 Facebook community leaders about their motivations for creating and leading their communities.

Findings

The content analysis of the open-ended question reveals that leaders are motivated to create communities to satisfy informational needs, social needs and individual interests. A factor analysis shows five distinct motivations for leading: social, personal, influence, efficacy and community goals. Finally, a hierarchical regression indicates that extroversion, neuroticism, agreeableness, time spent per day and being the creator of the community can predict the level of motivation to lead the Facebook community.

Originality/value

As more and more organizations use online communities, the findings of this study may provide insights into leaders' motivations that can help organizations select their community leaders. This study expands on current research about a popular communication tool, Facebook communities, by examining it within the context of the unique role of online leadership in the social media environment.

Informational features of WhatsApp in everyday life in Madrid: An exploratory study

WhatsApp is one of the most used social media tools, but little is known about its use for everyday purposes. In this study, the informational features of WhatsApp in everyday life in Madrid are analysed through 30 semi-structured interviews, resulting in an informational typology of the messages, a description of the informational purposes of WhatsApp use and descriptions of the social use of WhatsApp. We conclude that WhatsApp allows us to deepen our understanding of the informational habits of people in everyday life.

An exploration of the leadership strategies of Facebook community leaders

Purpose

Understanding leadership in newly created online social spaces, such Facebook communities, is an important new area of study within leadership research. This study explores an existing leadership model in offline environments by analyzing leadership strategies used by Facebook community leaders.

Design/methodology/approach

By using both quantitative and qualitative methods, data were collected through a survey from 94 Facebook community leaders about their leadership strategies.

Findings

Findings show that the framework of leadership behavior in offline groups can also be observed in Facebook communities. The content analysis of the open-ended questions reveals new categories reflecting unique leadership strategies in online environments. Leaders that participated in the study focused on strategies of content and team management, provided their groups with relevant content and personal stories to engage their members and strived to lead both offline and online-related social spaces to build a sense of community.

Originality/value

The growing number of Facebook community leaders and their key role in social media communities raise new questions about their position in light of what is already known about traditional leadership. Since social media occupies a central place in almost every aspect in everyday life, understanding the way that leaders manage these online communities is ever more important, and it can lead to an advancement in online communications.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2020-0034.

Factors Underlying Engagement in Facebook Support Groups of Female Infertility Patients

Women dealing with infertility issues may well undergo a long process of treatments and they are also likely to feel empty, defective, inadequate and worthless. Some of these women join online support groups in order to share their experiences, get information and ease their pain. One important positive phenomenon of the Internet is the advent of online support groups. These are designed to foster well-being and increased social interaction, and to offer 24/7 availability with no geographical restrictions. This study, comprising 191 female participants who answered an online survey, focused on closed Facebook support groups, the members of which were women undergoing treatments for infertility. The study examined to what extent the degree of engagement by these women in online support groups could be predicted by external factors (family status, social and family support, the importance of the group and the duration of membership) and internal factors (extroversion, openness to experience, subjective happiness and loneliness). Findings show that higher levels of engagement in such Facebook support groups are predicted by the external factors, including having a child, longer duration of membership in the group, family support and the strongest predictor, perception of the group as important. Findings also show that higher levels of engagement in these groups are predicted by internal factors extroversion and openness to experience, as was found in previous studies of other populations. Results and future research are discussed.

Tell me who you are and I will tell you which SNS you use: SNSs participation

Purpose

Social networking sites (SNSs) have become an essential part of our lives. The purpose of this paper is to explore how demographic variables, SNS importance, social and informational usage, and personality traits (extroversion/introversion, openness, neuroticism, internal and external locus of control) can explain participation frequency of the four biggest SNSs in Israel: Facebook, WhatsApp, Instagram and Twitter.

Design/methodology/approach

The research was conducted in Israel during the Fall semester of the 2017–2018 academic year and encompassed 244 students. Researchers used six questionnaires to gather data: a demographic questionnaire, a participation frequency questionnaire on four different SNSs, four SNSs importance questionnaire, social and informational usage on four different SNSs questionnaire, personality questionnaire (extroversion, openness and neuroticism) and the locus of control questionnaire.

Findings

The findings revealed that different social network sites play distinct roles for various individuals. WhatsApp, the most frequently used platform, is used more by women and people with internal locus of control. Facebook is more frequently used by open people and Instagram is more frequently used by women, younger adults and neurotic people. Twitter is more frequently used by men. In addition, for all SNSs, the higher the social and informational usage is, the more important the SNSs are to the users, which significantly explains participation frequency.

Originality/value

The differences between social networks can be evidence that each social network serves a different group and does not compete with other SNSs. This may well explain why many people make use of several social networks and have a tendency to move from one to another.