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CONSUMER PERCEIVED VALUE OF COLLABORATION VERSUS INCENTIVES IN THE CONTEXT OF IN-APP ADS. INTERNATIONAL JOURNAL OF E-COLLABORATION 2022. [DOI: 10.4018/ijec.295148] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 11/09/2022]
Abstract
Targeting individual consumers through in-app ads requires understanding their unpredictable behavior. To understand the underlying mechanism, this article has focused to identify the influence of self-efficacy, the perceived value of collaboration, and incentives on intention to interact with in-app ads. Self-efficacy is used as a moderator. The perceived value of collaboration and incentives are tested as mediators. Age in terms of digital natives and digital immigrants is used as a control variable. Large-scale online survey data was collected. PLS-SEM technique was used for data analysis. As per result, digital natives and digital immigrants behave in the same way for acceptance of in-app ads. The perceived value of collaboration and incentives have a direct influence on intention. Self-efficacy does not influence intention nor act as a moderator. This research helps advertisers, app developers, and other stakeholders involved in in-app ads services to understand the importance of influential factors found in the study.
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Hsieh SH, Lee CT. Traces of mobility: Examining location disclosure on social networks with mobile location tagging. TELEMATICS AND INFORMATICS 2020. [DOI: 10.1016/j.tele.2020.101366] [Citation(s) in RCA: 4] [Impact Index Per Article: 1.0] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 12/28/2022]
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Abstract
Purpose
In the wake of a rumor outbreak, individuals exchange three types of messages: rumor messages, counter-rumor messages, and uncertainty-expressing messages. However, the properties of the three types of messages are relatively unknown particularly in the social media context. Hence, the purpose of this paper is to examine these three types of messages posted on social media in the wake of a rumor outbreak.
Design/methodology/approach
Data included tweets posted after the outbreak of a rumor that wrongly accused the fast food chain Kentucky Fried Chicken (KFC) for selling rats instead of chicken. Using a deductive approach, codes were derived via content analysis on the tweets. Volume and exposure of tweets were also examined.
Findings
Counter-rumor tweets (52 percent) outnumbered rumors tweets (32 percent) and uncertainty-expressing tweets (16 percent). Emotions and personal involvement were abundant in rumor tweets. Expressions of credence and references to URLs were high in counter-rumor tweets. Social ties were found widely in uncertainty-expressing tweets. The high volume and exposure of counter-rumor tweets compared with those of either rumor tweets or uncertainty-expressing tweets highlight the potential of counter-rumors to mitigate rumors.
Originality/value
This research ventures into a relatively unexplored territory by concurrently examining rumor messages, counter-rumor messages and uncertainty-expressing messages in the wake of a rumor outbreak. It reveals that counter-rumor messages have the potential to mitigate rumors on social media.
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Determinants of the intention to continue use of SoLoMo services: Consumption values and the moderating effects of overloads. COMPUTERS IN HUMAN BEHAVIOR 2017. [DOI: 10.1016/j.chb.2017.04.018] [Citation(s) in RCA: 36] [Impact Index Per Article: 5.1] [Reference Citation Analysis] [Track Full Text] [Journal Information] [Subscribe] [Scholar Register] [Indexed: 11/22/2022]
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