Knowledge management processes, knowledge worker satisfaction, and organizational performance

Éclaircissement to Understand Consumers' Decision-Making Psyche and Gender Effects, a Fuzzy Set Qualitative Comparative Analysis

Consumers' decision-making is complex and diverse in terms of gender. Different social, psychological, and economic factors mold the decision-making preferences of consumers. Most researchers used a variance-based approach to explain consumer decision-making that assumes symmetric relationship between variables. We have collected data from 468 smartwatch users and applied a fuzzy set qualitative comparative analysis (fsQCA) to explain and compare male and female consumers' decision-making complexity. fsQCA assumes that an asymmetric relationship between variables can exist in the real world, and different combinations of variables can lead to the same output. Results explain that different variables have a core and secondary level of impact on consumer decision-making. Hence, we can not claim that certain factors are significant or insignificant for decision-making. fsQCA results revealed that cost value, performance expectancy, and social influence play a key role in consumers' buying decisions. This study has contributed to the existing literature by explaining consumer decision-making by applying configuration and complexity theories and identifying unique solutions for both genders. A major contribution to theoretical literature was also made by this research, which revealed the complexity of consumer purchasing decisions made for new products.

Impact of knowledge oriented leadership on sustainable service quality of higher education institutes

Purpose

The potential role of higher education institutes is indispensable for realizing the dream of a sustainable future. The purpose of this study is to examine the impact of knowledge-oriented leadership on the sustainable service quality of higher education institutes. Furthermore, it also investigates the mediating role of organizational innovation and psychological empowerment.

Design/methodology/approach

Data of this study is collected from 306 faculty members of the public and private universities of Pakistan. Structural equation modeling technique was used for data analysis and testing of hypotheses.

Findings

The results demonstrate the positive impact of knowledge-oriented leadership on sustainable service quality. Organizational innovation and psychological empowerment partially mediate the relationship of knowledge-oriented leadership and sustainable service quality.

Practical implications

The policymakers including the higher education commission of Pakistan and university administration are highly recommended to promote a knowledge-oriented leadership style in the higher education institutes to improve innovation and psychological empowerment at the workplace which leads to foster sustainable service quality.

Originality/value

The concept of sustainable service quality in higher education institutes is in the infancy stages in developing countries. There is a dearth of studies that explore the relationship between knowledge management enabler and sustainable service quality. This study attempts to explore the unexplored relationship and extends the literature of higher education institutes and sustainable service quality.

Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

Abusive Supervision and Its Impact on Knowledge Hiding Behavior Among Sales Force

The purpose of this study is to test the relationship between abusive supervision and employee's knowledge hiding behavior (evasive hiding, playing dumb, rationalized hiding) among sales force of insurance companies in Pakistan. The paper also strives to theoretically discuss and then seek empirical evidence to the mediational paths of psychological contract breach that explain the focal relationship between abusive supervision and knowledge hiding. To test the proposed hypotheses, the study draws cross-sectional data from sales force of insurance companies working in Pakistan. Data were collected through structured questionnaire and using convenient sampling technique. The final sample of 340 valid and complete responses analyzed using structured equation modeling (partial least square) approach. Results showed that abusive supervision is positively related to employee's knowledge hiding behaviors. Also, mediating variable psychological contract breach partially mediates the abusive supervision-knowledge hiding behavior linkage. Current study has tested the positive relationship between abusive supervision and knowledge hiding behaviors unlike most of the previous investigations that have focused on knowledge sharing behavior. The study also empirically investigated the mediational route of psychological contract breach, that explains the blame attributed by the beleaguered employee that led to covert retaliatory behavior, such as knowledge hiding. This paper contributes to knowledge hiding literature which is an important part of knowledge management from the perspective of abusive supervision based on both reactance theory and SET theory.