International mobile marketing: a satisfactory concept for companies and users in times of pandemic

Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis

Purpose

The COVID-19 pandemic has transformed consumer buying behavior across the world. COVID-19 crisis brought a behavioral change in consumers' attitudes toward health, financial and social well-being. The current research work highlights the factors influencing consumer buying behavior during the COVID-19 pandemic considering saving and safety perspectives.

Design/methodology/approach

This study attempts to understand the gap in buying behavior with reference to saving and safety. Survey-based study was conducted during the second phase of COVID-19, and the respondents were those who lived in highly affected COVID cities in India. Exploratory factor analysis and multiple regression analysis were carried out for testing the hypotheses.

Findings

Seven factors became the prominent factors in consumer buying patterns during the pandemic. Consumers in the times of COVID-19 pandemic spend only on essential items as compared to nice-to-have and non-essential items.

Research limitations/implications

Respondents considered in the research were millennials aged 25–40. The current research is limited to specific geographic location.

Practical implications

The study assessed how savings and safety influence consumer buying behavior. The 2S framework model for consumer buying behavior during pandemic has been developed. The findings of the study provides a road map to the companies, policy makers, managers and consumers in understanding the consumer buying behavior during pandemic.

Originality/value

The current research work observe the changes in the behavioral patterns of consumers in the context of 2S framework, i.e. saving and safety. This study offer novel contribution as there is no available literature that examined the saving and safety aspects together for consumer buying behavior during crisis.

Connecting Recreational Service to Visitor's Well-Being: A Case Study in Qianjiangyuan National Park

Natural ecosystems provide service value to people in the region; especially in some nature reserves and national parks, the ecosystem recreational service function is more significant. It is worth paying attention to whether the recreational service function of this ecosystem can serve tourists outside the region and improve their well-being. Taking Qianjiangyuan National Park in China as the research site, based on the Spatially Explicit Ecosystem Services Comprehensive Assessment Model (ESTIMAP), we used the ecosystem services mapping tool to propose a comprehensive assessment framework for ecosystem recreational services and to explore the relationship between recreational services and the well-being of tourists. As a result, we identified the spatial distribution of the supply and demand flow paths of ecosystem recreational services and estimated that the actual flow of ecosystem recreational services was about 12.1 persons/km² per year. In terms of personal well-being, ecosystem recreational services have a significant positive impact on tourists' well-being. The service value is concentrated in amusement places and recreational activities, and dynamic recreational activities have a greater impact on tourists. The research results suggest that to improve the well-being of tourists and the value of ecosystem recreational services, national parks and nature reserves should improve accessibility and the participation of tourists in recreational activities.

Assessing the influence of COVID-19 protocol on online health information seeking intention of athletes in India

Purpose

The Internet is used as a tool to seek health information by individuals. Mental health concerns are the high prevalence of the novel coronavirus disease 2019 (COVID-19) and preventive steps are required to curb the illness. Therefore, to gain more insight into health concerns, it is now a common practice to seek health information on the Internet. This study propose an integrated theoretical model to explore the relationship between COVID-19 protocols and perceived online trust with online health information seeking intention (OHISI) and a moderating effect of perceived severity and perceived urgency.

Design/methodology/approach

Data are collected from 325 athletes in the category of individual and team sports through an online survey in a Likert-scale questionnaire. The analysis is performed with a quantitative methodology.

Findings

The study reveals the bright side of online health information (OHI), which brings athletes together and has played out with virtual happy hours, meetings and events. The bright side of OHI reflects social, cultural, technological and economic benefits. An OHI chatbot offers bright personalised side information to the individual seeker, which is more convenient and efficient than human capabilities.

Originality/value

The pivotal contribution is the integrated theoretical framework that is derived from multidisciplinary literature to capture the complexity of OHI. Also, it conceptualises the constructs in the context of OHI and COVID-19.

Information Disclosure and Sustainable Competitive Advantage: Evidence from the Spanish Tourism Industry

Of all the resources and capabilities that have a well-established impact on decision-making, information stands out. With the advent of the digital economy, organizations have been making significant information and communication technology (ICT) investments, but the empirical evidence of the impact of these investments on business outcomes has been inconsistent. This article studies the conditions that disclosed information resources and ICT must fulfil in order to become a source of sustainable competitive advantage in tourism organizations. The results point to the need to identify distinct financial and non-financial information dimensions, distinguished according to their direct potential for creating and maintaining competitive advantages through the improvement in relations with various stakeholders.

The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis

Crises are always challenging for banking systems. In the case of COVID-19, centralized payment networks and FinTech companies’ websites have been affected by user behavior globally. As a result, there is ample opportunity for marketing managers and professionals to focus on big data from FinTech websites. This can contribute to a better understanding of the variables impacting their brand name and how to manage risk during crisis periods. This research is divided into three stages. The first stage presents the web analytics and the data retrieved from the FinTech platforms. The second stage illustrates the statistical analysis and the fuzzy cognitive mapping (FCM) performed. In the final stage, an agent-based model is outlined in order to simulate and forecast a company’s brand name visibility and user behavior. The results of this study suggest that, during crises, centralized payment networks (CPNs) and FinTech companies with high organic traffic tend to convert new visitors to actual “customers”.