Examining the links between logistics outsourcing, company competitiveness and selected performances: the evidence from an emerging country

Evaluating logistics outsourcing: a survey conducted with Brazilian industries

Purpose

This research aims to evaluate the factors that influence logistics outsourcing, including the impact of logistics outsourcing on measuring companies' logistics performance. This research provides interactions among the various factors (constructs) such as “financial”, “collaboration and process characteristics”, “external influencer”, and “logistics performance”.

Design/methodology/approach

To investigate the interaction between the constructs, structural equation modelling is proposed to understand what the relevant criteria are while outsourcing logistics. Data were acquired from surveys conducted with 129 managers from Brazilian companies in the industry sector.

Findings

The factor “collaboration and process characteristics” is what most influences the “logistics performance” of companies, highlighting the importance of managing contractors; and the “financial” factor also contributes to the logistic outsourcing decision.

Research limitations/implications

Some limitations of this study need to be clarified. First, the model could test the moderate and mediate aspects by using variables inspired on RBV and TCE. Second, the sample is relatively small and restricted to the Brazilian industries' case, although the results may be useful for other countries in the world. Third, the responses represent viewpoints of the people who work in the companies. To address this issue, the authors asked respondents to fill out the questionnaire from the perspective of the organisation.

Practical implications

Most 3PL come from developed countries and find different requirements in Brazil. Then, this new knowledge may help 3L providers better understand the needs of the local or foreign companies that operate in the local market. The measurement model may also help to construct a new organisational process, as it sheds light on the main elements necessary for gathering logistics performance outcomes.

Originality/value

To the best of the authors' knowledge, the literature lacks studies on the interaction among these logistics outsourcing constructs, mainly in emerging markets where significant growth opportunities have led to logistics activities being outsourced. The literature that examines the impact of these constructs on logistics performance is also limited. Therefore, this research contributes to providing a model that measures these impacts according to the company's point of view.

Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices

Purpose

The compounding impacts of climate change has mobilised unstinting endeavours of researchers, ecologists and corporate leaders to explore new ways for the logistics industry to manage environmental problems, improve social outcomes and gain competitive advantage. The purpose of this study is to investigate the mediation roles of inbound green logistics practices and outbound green logistics practices between eco-market orientation, green value competitiveness and social sustainability.

Design/methodology/approach

By employing explanatory research design, with questionnaire-based survey, data for the study was collected from Ghanaian logistics firms. The data is analysed using the partial least square structural equation modelling.

Findings

The results indicate that eco-market orientation has a significant positive impact on green value competitiveness. However, eco-market orientation was found to have an insignificant impact on social sustainability. The results further confirmed the notion that eco-market orientation substantially strengthens the implementation of inbound green logistics practices and outbound green logistics practices. Specifically, the mediation analysis confirmed that inbound green logistics practices and outbound green logistics practices serve as indirect mechanisms through which eco-market orientation significantly influences green value competitiveness and social sustainability.

Originality/value

Compared to previous literature, this is a pioneer study that develops an explanatory research framework under the lenses of the natural resource-based theory, stakeholder theory and resource advantage theory in illuminating how inbound green logistics practices and outbound green logistics practices act as mediation mechanisms between eco-market orientation and green value competitiveness and eco-market orientation and social sustainability.