A framework for understanding artificial intelligence research: insights from practice

Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust

Purpose

This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence, consumers' intention to purchase grows significantly, especially in the retail sector, whereby retailers provide lucrative offers to motivate consumers. The study develops a theoretical framework based on media-richness theory to investigate the role of perceived anthropomorphism toward an intention to purchase products using AI.

Design/methodology/approach

The study is based on cross-sectional data through an online survey. The data have been analyzed using PLS-SEM and SPSS PROCESS macro.

Findings

The results show that consumers tend to demand anthropomorphized products to gain a better shopping experience and, therefore, demand features that attract and motivate them to purchase through artificial intelligence via mediating variables, such as perceived animacy and perceived intelligence. Moreover, trust in artificial intelligence moderates the relationship between perceived anthropomorphism and perceived animacy.

Originality/value

The study investigates and concludes with managerial and academic insights into consumer purchase intention through artificial intelligence in the retail and marketing sector.

The development of a competence framework for artificial intelligence professionals using probabilistic topic modelling

Purpose

The current gap between the required and available artificial intelligence (AI) professionals poses significant challenges for organisations and academia. Organisations are challenged to identify and secure the appropriate AI competencies. Simultaneously, academia is challenged to design, offer and quickly scale academic programmes in line with industry needs and train new generations of AI professionals. Therefore, identifying and structuring AI competencies is necessary to effectively overcome the AI competence shortage.

Design/methodology/approach

A probabilistic topic model was applied to explore the AI competence categories empirically. The authors analysed 1159 AI-related online job ads published on LinkedIn.

Findings

The authors identified five predominant competence categories: (1) Data Science, (2) AI Software Development, (3) AI Product Development and Management, (4) AI Client Servicing, and (5) AI Research. These five competence categories were summarised under the developed AI competence framework.

Originality/value

The AI competence framework contributes to clarifying and structuring the diverse AI landscape. These findings have the potential to aid various stakeholders involved in the process of training, recruiting and selecting AI professionals. They may guide organisations in constructing a complementary portfolio of AI competencies by helping users match the right competence requirements with an organisation's needs and business objectives. Similarly, they can support academia in designing academic programmes aligned with industry needs. Furthermore, while focusing on AI, this study contributes to the research stream of information technology (IT) competencies.

Can artificial intelligence’s limitations drive innovative work behaviour?

Artificial intelligence (AI) is deemed to increase workers’ productivity by enhancing their creative abilities and acting as a general-purpose tool for innovation. While much is known about AI’s ability to create value through innovation, less is known about how AI’s limitations drive innovative work behaviour (IWB). With AI’s limits in perspective, innovative work behaviour might serve as workarounds to compensate for AI limitations. Therefore, the guiding research question is: How will AI limitations, rather than its apparent transformational strengths, drive workers’ innovative work behaviour in a workplace? A search protocol was employed to identify 65 articles based on relevant keywords and article selection criteria using the Scopus database. The thematic analysis suggests several themes: (i) Robots make mistakes, and such mistakes stimulate workers’ IWB, (ii) AI triggers ‘fear’ in workers, and this ‘fear’ stimulates workers’ IWB, (iii) Workers are reskilled and upskilled to compensate for AI limitations, (iv) AI interface stimulates worker engagement, (v) Algorithmic bias requires IWB, and (vi) AI works as a general-purpose tool for IWB. In contrast to prior reviews, which generally focus on the apparent transformational strengths of AI in the workplace, this review primarily identifies AI limitations before suggesting that the limitations could also drive innovative work behaviour. Propositions are included after each theme to encourage future research.

Can artificial intelligence’s limitations drive innovative work behaviour?

Artificial intelligence (AI) is deemed to increase workers’ productivity by enhancing their creative abilities and acting as a general-purpose tool for innovation. While much is known about AI’s ability to create value through innovation, less is known about how AI’s limitations drive innovative work behaviour (IWB). With AI’s limits in perspective, innovative work behaviour might serve as workarounds to compensate for AI limitations. Therefore, the guiding research question is: How will AI limitations, rather than its apparent transformational strengths, drive workers’ innovative work behaviour in a workplace? A search protocol was employed to identify 65 articles based on relevant keywords and article selection criteria using the Scopus database. The thematic analysis suggests several themes: (i) Robots make mistakes, and such mistakes stimulate workers’ IWB, (ii) AI triggers ‘fear’ in workers, and this ‘fear’ stimulates workers’ IWB, (iii) Workers are reskilled and upskilled to compensate for AI limitations, (iv) AI interface stimulates worker engagement, (v) Algorithmic bias requires IWB, and (vi) AI works as a general-purpose tool for IWB. In contrast to prior reviews, which generally focus on the apparent transformational strengths of AI in the workplace, this review primarily identifies AI limitations before suggesting that the limitations could also drive innovative work behaviour. Propositions are included after each theme to encourage future research.

Digitalization and artificial knowledge for accountability in SCM: a systematic literature review

Purpose

In this study, the authors examine artificial knowledge as a fundamental stream of knowledge management for sustainable and resilient business models in supply chain management (SCM). The study aims to provide a comprehensive overview of artificial knowledge and digitalization as key enablers of the improvement of SCM accountability and sustainable performance towards the UN 2030 Agenda.

Design/methodology/approach

Using the SCOPUS database and Google Scholar, the authors analyzed 135 English-language publications from 1990 to 2022 to chart the pattern of knowledge production and dissemination in the literature. The data were collected, reviewed and peer-reviewed before conducting bibliometric analysis and a systematic literature review to support future research agenda.

Findings

The results highlight that artificial knowledge and digitalization are linked to the UN 2030 Agenda. The analysis further identifies the main issues in achieving sustainable and resilient SCM business models. Based on the results, the authors develop a conceptual framework for artificial knowledge and digitalization in SCM to increase accountability and sustainable performance, especially in times of sudden crises when business resilience is imperative.

Research limitations/implications

The study results add to the extant literature by examining artificial knowledge and digitalization from the resilience theory perspective. The authors suggest that different strategic perspectives significantly promote resilience for SCM digitization and sustainable development. Notably, fostering diverse peer exchange relationships can help stimulate peer knowledge and act as a palliative mechanism that builds digital knowledge to strengthen and drive future possibilities.

Practical implications

This research offers valuable guidance to supply chain practitioners, managers and policymakers in re-thinking, re-formulating and re-shaping organizational processes to meet the UN 2030 Agenda, mainly by introducing artificial knowledge in digital transformation training and education programs. In doing so, firms should focus not simply on digital transformation but also on cultural transformation to enhance SCM accountability and sustainable performance in resilient business models.

Originality/value

This study is, to the authors' best knowledge, among the first to conceptualize artificial knowledge and digitalization issues in SCM. It further integrates resilience theory with institutional theory, legitimacy theory and stakeholder theory as the theoretical foundations of artificial knowledge in SCM, based on firms' responsibility to fulfill the sustainable development goals under the UN's 2030 Agenda.

The mediating role of knowledge management processes in the effective use of artificial intelligence in manufacturing firms

Purpose

This paper aims to provide and empirically test a conceptual model in which artificial intelligence (AI), knowledge management processes (KMPs) and supply chain resilience (SCR) are simultaneously considered in terms of their reciprocal relationships and impact on manufacturing firm performance (MFP).

Design/methodology/approach

In the study, six hypotheses have been developed and tested through an empirical survey administered to 120 senior executives of Italian manufacturing firms. The data analysis has been carried out via the partial least squares structural equation modelling approach, using the Advanced Analysis for Composites 2.0 variance-based software program.

Findings

Using a conceptual model validated using an empirical survey, the study sheds light on the relationships between AI, KMPs and SCR, as well as their impacts on MFP. In particular, the authors show the positive effects of the adoption of AI on KMPs, as well as the influence of KMPs on SCR and MFP. Finally, the authors demonstrate that KMPs act as a mediator through which AI affects SCR and MFP.

Practical implications

This study highlights the critical role of KMPs for manufacturing firms that can deploy AI to stimulate KMPs and through attaining a high level of the latter might succeed in enhancing both their SCR and MFP.

Originality/value

This study demonstrates that manufacturing firms interested in properly applying AI to ameliorate their performance and resilience must carefully consider KMPs as a mediator mechanism.

Artificial intelligence in E-Commerce: a bibliometric study and literature review

This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes guidelines on how information systems (IS) research could contribute to this research stream. To this end, the innovative approach of combining bibliometric analysis with an extensive literature review was used. Bibliometric data from 4335 documents were analysed, and 229 articles published in leading IS journals were reviewed. The bibliometric analysis revealed that research on AI in e-commerce focuses primarily on recommender systems. Sentiment analysis, trust, personalisation, and optimisation were identified as the core research themes. It also places China-based institutions as leaders in this researcher area. Also, most research papers on AI in e-commerce were published in computer science, AI, business, and management outlets. The literature review reveals the main research topics, styles and themes that have been of interest to IS scholars. Proposals for future research are made based on these findings. This paper presents the first study that attempts to synthesise research on AI in e-commerce. For researchers, it contributes ideas to the way forward in this research area. To practitioners, it provides an organised source of information on how AI can support their e-commerce endeavours.

Can we trust AI? An empirical investigation of trust requirements and guide to successful AI adoption

Purpose

Artificial intelligence (AI) fosters economic growth and opens up new directions for innovation. However, the diffusion of AI proceeds very slowly and falls behind, especially in comparison to other technologies. An important path leading to better adoption rates identified is trust-building. Particular requirements for trust and their relevance for AI adoption are currently insufficiently addressed.

Design/methodology/approach

To close this gap, the authors follow a qualitative approach, drawing on the extended valence framework by assessing semi-structured interviews with experts from various companies.

Findings

The authors contribute to research by finding several subcategories for the three main trust dimensions ability, integrity and benevolence, thereby revealing fundamental differences for building trust in AI compared to more traditional technologies. In particular, the authors find access to knowledge, transparency, explainability, certification, as well as self-imposed standards and guidelines to be important factors that increase overall trust in AI.

Originality/value

The results show how the valence framework needs to be elaborated to become applicable to the AI context and provide further structural orientation to better understand AI adoption intentions. This may help decision-makers to identify further requirements or strategies to increase overall trust in their AI products, creating competitive and operational advantage.