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Zhu W, Huangfu Z, Xu D, Wang X, Yang Z. Evaluating the impact of experience value promotes user voice toward social media: Value co-creation perspective. Front Psychol 2022; 13:969511. [PMID: 36106047 PMCID: PMC9466281 DOI: 10.3389/fpsyg.2022.969511] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [Abstract] [Track Full Text] [Download PDF] [Figures] [Journal Information] [Subscribe] [Scholar Register] [Received: 06/15/2022] [Accepted: 07/22/2022] [Indexed: 11/13/2022] Open
Abstract
Experience value is positively associated with user voice toward social media, but existing research lacks an examination of its mechanisms of action. Based on value co-creation theory, this paper explores the relationship between experience value (i.e., social value, entertainment value, information value) and customer voice, and explains the specific influence mechanism through the mediating role of user loyalty. The results of the empirical tests show that social value, entertainment value and information value have significant effects on user loyalty; user loyalty has a significant effect on promotive voice but not on prohibitive voice; user loyalty mediates the relationship between body social value, entertainment value, information value and promotive voice. The findings of this research reveal the important role of experience value on customer voice, which is an important guide for social media to achieve sustainable development.
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Affiliation(s)
- Wanying Zhu
- Design College, Zhoukou Normal University, Zhoukou, China
- *Correspondence: Wanying Zhu,
| | - Zhounan Huangfu
- Design College, Zhoukou Normal University, Zhoukou, China
- Faculty of Education, Valaya Alongkorn Rajabhat University, Pathum Thani, Thailand
- Zhounan Huangfu,
| | - Di Xu
- Hangzhou Fourth Machinery School, E-Commerce Teaching and Research Group of Academic Affairs Office, Hangzhou, China
| | - Xiuping Wang
- School of Art & Design, Zhejiang Sci-Tech University, Hangzhou, China
| | - Ziang Yang
- Adam Smith Business School, University of Glasgow, Glasgow, United Kingdom
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Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana. SUSTAINABILITY 2022. [DOI: 10.3390/su14159433] [Citation(s) in RCA: 3] [Impact Index Per Article: 1.5] [Reference Citation Analysis] [Abstract] [Track Full Text] [Subscribe] [Scholar Register] [Indexed: 02/04/2023]
Abstract
Social media is gradually transforming diverse business ecosystems due to the limitless capabilities they offer. Given this, emerging businesses across the globe are leveraging this innovation to improve their operations. While the literature on the usage of social media by small and medium enterprises (SMEs) is still emerging, the outcomes from existing research have not been coherent. Amid this, limited empirical evidence has been adduced on the affordance of the technology for the SME ecosystem in developing economies, particularly Ghana. Following this, this study aims to fill this research gap by investigating the impact of social media usage on the long-term sustainability of SMEs, specifically in Ghana. Using empirical data from 424 respondents who are representatives of manufacturing SMEs in Ghana, using SmartPLS techniques, the study confirmed that, generally, social media usage does not only have a positive impact on SMEs but drastically drives their motivations towards resilience and sustainability. The results further revealed a positive and significant effect of social media usage value creation, business connections and opportunities on SMEs’ sustainability. This study contributes to knowledge of social media usage and sustainability from a developing country’s perspective. This study offers several implications for theory and practice.
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