Toward a maturity model for the application of social media in healthcare

Exploring the business skills, experiences and preparedness of UK-based private physiotherapists when establishing and developing a physiotherapy business: A hermeneutic phenomenological study

AIM

To explore the business skills, experiences and preparedness of UK-based private physiotherapists when establishing and developing a physiotherapy business.

DESIGN

A hermeneutic phenomenological approach.

PARTICIPANTS

Six UK-based private physiotherapy practice owners were recruited via purposive and snowball sampling.

METHODS

In-depth, semi-structured video interviews (n = 12) were audio-recorded and transcribed. Field notes, respondent validation and a reflexive diary were used. Data underwent line-by-line analysis, identifying codes and themes. Constant comparison of data, codes and themes occurred throughout. Peer review was utilised, and small sections of data and all emerging codes were independently reviewed.

RESULTS

Knowledge acquisition: participants acquired business knowledge from training, external help, and trial-and-error approaches. Improved physiotherapy-related business training was requested. Business skills: Business plans were generally organic or lapsed with time. Success and timing of marketing strategies varied widely. The altruistic nature of many physiotherapists creates difficulties in requesting payments for services. Clinical policies: Lone working risks appeared more weighted towards protecting staff from physical abuse rather than allegations.

CONCLUSIONS

Improved physiotherapy-related business support and guidance may be beneficial. Focusing on word-of-mouth, website marketing, and establishing support networks may benefit practice owners. Greater consideration of the potentially negative implications of lone working, particularly accusations of inappropriate sexual behaviour, is recommended.

Research information encountering and keeping behaviour of post-graduate students of social sciences in an online environment

Purpose

Literature divides information behaviours into two forms: first, interacting information with a purpose in mind and second, encountering accidently in three environments including person to person, analogue and online environment. However, the unique information encountering and encountered information keeping behaviour of social sciences research students of Asian culture in an online environment remained unexplored. Therefore, the present study is designed to investigate the research information encountering and encountered information keeping behaviour of the students of social sciences in an online environment.

Design/methodology/approach

The quantitative approach and survey technique were used for the study. The research students were approached using a multi-stage total population sampling technique. In total, 233 returned questionnaires were entered and analysed in SPSS (version 22). Descriptive (frequencies and percentages) and inferential statistical techniques (t-tests, one-way ANOVA, effect sizes, correlations and regression) were applied to meet the objectives of the study.

Findings

The results of the study indicate that the respondents whether male or female, of MPhil or PhD, whichever frequency to use the Internet, often encounter research information. However, those who use the Internet for general browsing encounter more than those who purposively. This makes a change to the model of information encountering that the users encounter information while generally browsing and not only while actively working on foreground information searching. Moreover, the research students prefer to use simple tools on complex software based for keeping the encountered research information. The information if kept properly for use, may be useful in the course of research, ease its tasks and result in increasing the speed of research productivity.

Practical implications

The present study has theoretical and practical implications. Theoretically first, it fills the literature gap regarding research information encountering and its keeping and second, it came up with a proof that the researcher not only encounter research information while foreground information searching but while generally browsing also. Hence, information encountering model is equally applicable to research students who generally browse. Regarding practical implications, the study identifies that the research students prefer to keep using simple tools. Hence, information literacy instructors, either librarians or continuous education program designers are advised to incorporate instructional programs on the use of complex software-based tools for keeping information.

Originality/value

This is the first study in non-Western countries which investigated the research information encountering behaviour of social sciences MPhil and PhD students. The preferred tools to keep the encountered research information are first time identified in the literature.