Wired to seek, comment and share? Examining the relationship between personality, news consumption and misinformation engagement

How big five personality traits influence information sharing on social media: A meta analysis

Research interest in information sharing behavior on social media has significantly increased over the past decade. However, empirical studies on the relationship between Big Five personality traits and information sharing behavior have yielded contradictory conclusions. We aimed to investigate how Big Five personality influences information sharing behavior on social media. This meta-analysis systematically reviewed high-quality studies indexed by web of science and CNKI from the past decade (n = 27, with 31969 samples) and performed a meta-analysis to examine the association between Big Five personality traits and information sharing behavior. The literature search was performed in September 2023. The meta-analysis results showed that extraversion (β = 0.05**) had a positive relationship with information sharing behavior on social media. Agreeableness (β = -0.06**), conscientiousness (β = -0.03**), and neuroticism (β = -0.03**) had negative relationships with information sharing behavior on social media. However, the relationship between openness and information sharing behavior was not clearly observed due to insufficient research. The meta-analysis results are made available to the scientific community to enhance research, comprehension, and utilization of social media.

Personality and misinformation

Misinformation poses a significant concern, promoting false beliefs and eroding trust in media. People differ in their susceptibility to believe and to share misinformation. In this article, we reviewed recent research on relationships between personality traits and belief in and sharing of misinformation. Findings show that more extroverted and less conscientious and agreeable people tend to be more susceptible to believing in and sharing misinformation. Additionally, the Dark Triad personality traits of narcissism, psychopathy, and Machiavellianism tend to be positively associated with sharing of misinformation, and narcissism and psychopathy are associated with greater belief in misinformation. Understanding these individual differences can inform interventions to reduce the effects of misinformation.

The role of the big geographic sort in online news circulation among U.S. Reddit users

Past research has attributed the circulation of online news to two main factors-individual characteristics (e.g., a person's information literacy) and social media effects (e.g., algorithm-mediated information diffusion)-and has overlooked a third one: the critical mass created by the offline self-segregation of Americans into like-minded geographical regions such as states (a phenomenon called 'The Big Sort'). We hypothesized that this latter factor matters for the online spreading of news not least because online interactions, despite having the potential of being global, end up being localized: interaction probability is known to rapidly decay with distance. Upon analysis of more than 8M Reddit comments containing news links spanning four years, from January 2016 to December 2019, we found that Reddit did not work as an 'hype machine' for news (as opposed to what previous work reported for other platforms, circulation was not mainly caused by platform-facilitated network effects). Rather, news circulation in Reddit worked as a supply-and-demand system: news items scaled linearly with the number of users in each state (with a scaling exponent [Formula: see text]  [Formula: see text], and a goodness of fit [Formula: see text]). Furthermore, deviations from such a universal pattern were best explained by state-level personality and cultural factors ([Formula: see text]), rather than socioeconomic conditions ([Formula: see text]) or political characteristics ([Formula: see text]). Higher-than-expected circulation of any type of news was found in states characterised by residents who tend to be less diligent in terms of their personality (low in conscientiousness) and by loose cultures understating the importance of adherence to norms (low in cultural tightness). Interestingly, the combination of those factors with low levels of education was then associated with the circulation of a particular type of news, that is, misinformation. These results suggest that online interactions are geographically bounded and, as such, news circulation cannot be studied purely as an Internet phenomenon but should be grounded into a user's offline cultural environment, which has become increasingly segregated over the decades, and is admittedly hard to change.

Online political engagement, cognitive skills and engagement with misinformation: evidence from Sub-Saharan Africa and the United States

Purpose

Informational use of social media facilitates political engagement. Yet, there is also evidence of the perils of frequent political engagement in misinformation propagation. This study aims to examine the association between online political engagement, perceived exposure to misinformation, individuals’ cognitive characteristics and misinformation sharing.

Design/methodology/approach

In this paper, online surveys were conducted in Kenya, Nigeria and South Africa (Study 1) and the United States (Study 2).

Findings

Study 1 finds that online political engagement is positively associated with perceived exposure to and sharing of misinformation. Mediation analyses suggest that the relationship between online political engagement and misinformation sharing is mediated by perceived exposure to misinformation. Further, the likelihood of sharing misinformation is found to increase at higher levels of online political engagement, but those with low need for cognition (NFC) are more vulnerable to such sharing. Study 2 explores cognitive ability in place of NFC. The results follow similar patterns as Study 1 – online political engagement is linked to misinformation sharing via higher perceived exposure to misinformation. The authors also find that the tendency to share misinformation increases with frequent exposure to misinformation but those with lower cognitive ability are more prone to such sharing.

Originality/value

In both contexts, the data show that perceived exposure to misinformation mediates the relationship between online political engagement and misinformation sharing and those with low NFC and cognitive ability are more vulnerable. Overall, the findings offer insight into the mechanisms of political engagement and sharing misinformation.

“Masks do not work”: COVID-19 misperceptions and theory-driven corrective strategies on Facebook

Purpose

One of the most prolific areas of misinformation research is examining corrective strategies in messaging. The main purposes of the current study are to examine the effects of (1) partisan media (2) credibility perceptions and emotional reactions and (3) theory driven corrective messages on people's misperceptions about COVID-19 mask wearing behaviors.

Design/methodology/approach

The authors used a randomized experimental design to test the hypotheses. The data were collected via the survey firm Lucid. The number of participants was 485. The study was conducted using Qualtrics after the research project was exempt by the Institutional Research Board of a large University in the US. The authors conducted an online experiment with four conditions, narrative versus statistics and individual versus collective. The manipulation messages were constructed as screenshots from Facebook.

Findings

The findings of this study show that higher exposure to liberal media was associated with lower misperceptions, whereas higher credibility perceptions of and positive reactions toward the misinformation post and negative emotions toward the correction comment were associated with higher misperceptions. Moreover, the findings showed that participants in the narrative and collective-frame condition had the lowest misperceptions.

Originality/value

The authors tested theory driven misinformation corrective messages to understand the impact of these messages and multiple related variables on misperceptions about COVID-19 mask wearing. This study contributes to the existing misinformation correction literature by investigating the explanatory power of the two well-established media effects theories on misinformation correction messaging and by identifying essential individual characteristics that should be considered when evaluating how misperceptions about the COVID-19 crisis works and gets reduced.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-11-2021-0600

Not doomed: Examining the path from misinformation exposure to verification and correction in the context of COVID-19 pandemic

Misinformation exposure has attracted growing scholarly attention. While much research highlights misinformation exposure’s negative impacts, this study argues that its positive effects should also be noted. By using a more precise measurement of misinformation exposure and a path model, this study outlines a path from misinformation exposure to anti-misinformation behaviors, partially mediated by misperceptions in the context of COVID-19. Findings indicate that exposure to popular but widely-denounced COVID-19 misinformation via social media had positive effects on verification intention. Frequent exposure to misinformation on social media is associated with lower misperceptions, suggesting a healthy dose of skepticism toward the platform and low internalization of misinformation. Special attention, however, needs to be paid to online news websites and personal contacts as misinformation sources. More tailored interventions and communication strategies to reduce misperceptions and increase media-literate behaviors are needed for younger, conservative, and ethnic minority individuals. Theoretical and practical implications are further discussed.